What is Rotary?

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NOTES FOR THE PRESENTER:

Update slides as appropriate for your clubs and districts. Slides 3 and 22 require you to insert local examples. You can use video or audience participation.

Encourage participants to use the #whatisrotary throughout the presentation to share ideas and join the larger conversation.

The worksheet for the interactive activity can be found here: https://www.dropbox.com/s/57qahlavantqecw/What%20is%20Rotary%20handout.pdf

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What is Rotary?

  1. 1. WHAT IS ROTARY? Presenter Date #whatisrotary
  2. 2. #WhatisRotary • Why we’re strengthening Rotary • How our research and strategy help us • How to answer “What is Rotary?” TODAY YOU WILL LEARN:
  3. 3. #WhatisRotary “WHAT IS ROTARY?” - BEFORE
  4. 4. #WhatisRotary WHY WE’RE STRENGTHENING ROTARY
  5. 5. #WhatisRotary OBJECTIVES • Clarify what Rotary stands for, how it’s different and why people should care • Elevate awareness and understanding • Motivate, engage and inspire current and prospective members, donors, strategic partners and staff
  6. 6. #WhatisRotary ESSENCE VALUES VOICE Our reason for being Our beliefs Our expression BUILDING BLOCKS OF OUR BRAND STRATEGY
  7. 7. #WhatisRotary ROTARY’S VALUES - WITH ACTIVE LANGUAGE Diversity We connect diverse perspectives. Vocational expertise, Service and Leadership We apply our leadership and expertise to solve social issues. Ethics and integrity We honor our commitments. Fellowship and global understanding We build lifelong relationships.
  8. 8. #WhatisRotary ESSENCE VALUES VOICE Our reason for being Our beliefs Our expression BUILDING BLOCKS OF OUR BRAND STRATEGY
  9. 9. #WhatisRotary • Smart • Compassionate • Persevering • Inspiring OUR VOICE
  10. 10. #WhatisRotary BE AUTHENTIC CONSISTENT MESSAGE AUTHENTIC VOICE
  11. 11. #WhatisRotary SURVEY RESULTS Never Heard of Rotary Know Name Only Some Familiarity
  12. 12. #WhatisRotary CHALLENGE NOT EARNING FULL CREDIT FOR OUR GOOD WORK Harder to reach our full potential
  13. 13. #WhatisRotary ROTARY’S STRENGTHS DIFFERENTIATE US 1. A multidisciplinary perspective allows us to see challenges in ways others can’t 2. The ability to apply leadership and expertise to social issues 3. The passion and perseverance necessary for lasting change 4. Community impact on a global scale See differently Think differently Act responsibly Impact communities globally
  14. 14. #WhatisRotary PRIMARY REASONS PEOPLE JOIN ROTARY… Why did you initially join Rotary? To positively impact my community Friendship and fellowship Professional networking/ business development opportunities To have a positive impact globally Potential for personal/ professional recognition Development and training opportunities 10% 0% 30% 20%
  15. 15. #WhatisRotary …ARE THE SAME REASONS THEY STAY ROTARIANS Why do you stay with Rotary? To positively impact my community Friendship and fellowship Professional networking/ business development opportunities To have a positive impact globally Potential for personal/ professional recognition Development and training opportunities 10% 0% 30% 20%
  16. 16. #WhatisRotary FINDINGS • Rotarians are responsible leaders – Define by mindset • Connecting always will be a driving force behind Rotary • Rotary creates community impact on a global scale
  17. 17. #WhatisRotary HOW OUR STRATEGY HELPS CLARIFY AND FOCUS
  18. 18. #WhatisRotary ESSENCE VALUES VOICE Our reason for being Our beliefs Our expression BUILDING BLOCKS OF OUR BRAND STRATEGY
  19. 19. #WhatisRotary
  20. 20. #WhatisRotary ESSENCE STATEMENT Rotary joins leaders from all continents, cultures and occupations to exchange ideas and take action for communities around the world.
  21. 21. #WhatisRotary joins leaders exchange ideas take action ESSENCE STATEMENT
  22. 22. #WhatisRotary PREPARED AND POWERFUL • Videos or volunteers from audience
  23. 23. #WhatisRotary WRITE YOUR OWN Use the worksheet and examples provided 5 MINUTES
  24. 24. #WhatisRotary SHARE WITH A FRIEND 5 MINUTES
  25. 25. #WhatisRotary SHARE AGAIN 5 MINUTES • With a stranger • With the world #whatisrotary
  26. 26. #WhatisRotary WHAT IS ROTARY?
  27. 27. #WhatisRotary TAKE ACTION Inform Inspire Empower
  28. 28. #WhatisRotary BE A ROTARY CHAMPION INFORM | INSPIRE | EMPOWER

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