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Becoming an Effective Rotary Communicator

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Rotarians are our best brand ambassadors, and the ideal
spokespeople for communicating the value we bring to the
communities we serve around the world. Come learn about
the new public image resources you can use to increase
others’ understanding of Rotary and inspire them to take
action, or even become members.

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Becoming an Effective Rotary Communicator

  1. 1. Becoming and Effective Rotary Communicator Sharon Tallach Vogelpohl 13 & 14 Jun 2017
  2. 2. Session Overview • Background on the People of Action campaign • Developing effective communications • Share stories • Bring the People of Action campaign to life
  3. 3. My Story… • Rotary “Legacy” • The Power of the Rotary brand • Building relationships • Building a career • The opportunity to bring them together
  4. 4. “Seek to understand, then to be understood” - Steven Covey
  5. 5. Global Awareness 60% 75% 2011 2015
  6. 6. Understanding of Rotary 60% surveyed unfamiliar with a local Rotary club
  7. 7. 2015 Global Public Image Study While aware of Rotary by name/emblem, the public lacks a clear understanding about Rotary and our impact
  8. 8. My Story… • Rotary “Legacy” • The Power of the Rotary brand • Building relationships • Building a career • The opportunity to bring them together
  9. 9. Campaign Narrative • Highlight Rotarians as People of Action • Where others see problems, Rotarians see solutions, possibilities for their community • Share vision with fellow members and community partners and experts to exchange ideas about potential, lasting solutions • Mobilize others to take action to bring those ideas to life
  10. 10. People of Action Strategy • Narrow gap between awareness & understanding • Define ‘What is Rotary,’ Impact Rotary makes • Lay foundation for member engagement, cause, donation and other activities • Allow Rotary clubs to localize ads for relevance
  11. 11. Overheard: A Rotary Story Rotarians are an elite group of leaders from all over the world. I’m a ADG-Elect this year, so I get to represent my club at IC17 which is why I’m going to Atlanta. In my local community, we get together every week to have a great lunch at an exclusive hotel downtown. We do lots of amazing projects. I know you know about our End Polio work. But we do lots of great work locally as well. We start out each year by pulling together a committee. This year their committee members included an RPIC, a DMC, and a DGE and we figured out a way to raise money throughout the year so we can maximize DDF. This year we raised more money than we ever have and won the Club of the Year Award. Our members are very active in the community and are so proud of the work we do…we believe we are making a big impact!
  12. 12. Overheard: A Rotary Story Rotarians are an elite group of leaders from all over the world. I’m a ADG-Elect this year, so I get to represent my club at IC17 which is why I’m going to Atlanta. In my local community, we get together every week to have a great lunch at a exclusive hotel downtown. We do lots of amazing projects. I know you know about our End Polio Now campaign. But we do lots of great work locally as well. We start out each year by pulling together a committee. This year their committee members included an RPIC, a DMC, and a DGE and we figured out a way to raise money throughout the year so we can maximize DDF. This year we raised more money than we ever have and won the Club of the Year Award. Our members are very active in the community and are so proud of the work we do…we believe we are making a big impact!
  13. 13. The Creative Brief • Why are we doing this? • Who is our audience? • What do we want to communicate? • What proof do we have? • What do we want them to do?
  14. 14. The Creative Brief • Why are we doing this? • People don’t understand what Rotary is • People have misperceptions about what we do • People think there is nothing in it for them
  15. 15. The Creative Brief • Who is our audience? • Non-Rotarians • Anyone who is driven by purpose • People who want to make a difference in their local communities • People who are interested in our causes and the impact we make • People who are looking for other people like them – to build lasting relationships
  16. 16. The Creative Brief • What do we want to communicate? • Rotarians are People of Action • Together, we make a difference in local communities and the global community that benefit you • There are ways for you to engage
  17. 17. The Creative Brief • What proof do we have? • Local, national and regional projects • 2.5 Billion immunized against polio • Bats • Books • Battalions • Bushels • Bonding
  18. 18. The Creative Brief • What do we want them to do? • Learn more • Share an idea • Volunteer • Support • Join
  19. 19. People of Action Launch Team • Set a goal: 12? • Use your club’s social media channels • Engage partners, beneficiaries, youth program participants
  20. 20. “Seek to understand, then to be understood” - Steven Covey
  21. 21. Questions?
  22. 22. This presentation and others from throughout the convention are available through the convention mobile app and on SlideShare at www.SlideShare.net/Rotary_International.
  23. 23. Rate this session in the Rotary Events app, available in your Apple or Android app store.

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