2. Target Audience
• The target audience
seems to be aimed at
teenagers to the older
generation, because of
the heavy use of gore
and violence. It is also
aimed primarily at
males, as the use of
gore and violence.
3. How is the game promoted to the
audience?
• The game is promoted to the target audience via
trailers that show the games features and violence,
magazine adverts and reviews and also by online adds.
Completed with dates to the audience so they know
when the day it is released.
http://www.youtube.com/watch?v=Ogu73bjrfZ0
Red dead advert
on the side of a
building !!!
4. Key Features
• Western themed
• Multiplayer formatted
• Set in 1911 in the American Old west
• Third person Shooter
• Sequel from red dead revolver
• No swimming typical or ROCKSTAR games
• Undead nightmares DLC
• 18+ Age certificate
• Free Roaming/ Sandbox game
5. Convergence
• In red dead redemption convergence is shown through
videos portraying the game. Here is a short preview of a
short film being made from the game red dead
redemption. Also is has communities and blog for fans to
share tips and ideas about the game and websites to tell
you about new releases. Also showing there own
modifications and sharing them over the internet.
http://longroadinstitutionsandaudiences.blogspot.com/201
0/05/great-example-of-media-convergence.html
Examples of convergence: Facebook
Youtube
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