1. Analysis of promotional package
Thisteaserposterforthe 2014 film, Jessabelle,isa
goodexample of acompanytryingto create a brand
identityfortheirfilm.Thisisbecause the posterisvery
similartowhatis inthe trailerforthe film.The title
screeninthe trailerusesa verysimilarbackgroundto
whatis on the posterandthe use of colour isalmost
identical.The backgroundisveryconventionalforthe
horror genre as itappearsto show branchesof trees
suggestingthe filmhasaconventional woodland
setting.The coloursof the posterand title screensin
the traileralsosuggestsupernatural happeningsas
theyare fadedandappearveryghostlike. Because the
trailerandpostershare these similarities,itmeans
that the filmcan developarecognisable brandidentity
that people willrecognise.
Thisis anotherexample of promotional material forthe movie,Jessabelle.The producersof the film
releasedaspoilerimage of Jessabelleinthe bathwithwhatappearsto be the demon,justlike we
couldsee inthe trailer.Thiswascoveredwidelyonthe internetandina range of different
magazines,anexample of thisisGAMbITas can be seenabove whodidanarticle aboutthe teaser
image fromthe film.Thisiseffectiveadvertisementforthe filmasitcreatesa buzz aboutthe film
and generatesmore popularityandinterest.Because the image issimilartowhatwe see at the end
of the trailerwithJessabelle inthe bathwiththe demonthismakesthe image andtrailerinterlink
and more memorable tothe targetaudience.