The document discusses conventions of the horror genre that will be utilized in a zombie film trailer. It notes that the storyline of a group surviving a zombie apocalypse is very conventional. Camerawork with a variety of shot types will be used to build tension, as seen in films like Dawn of the Dead. Typical horror film sounds like tense music, ambient screams and zombie noises will be included, as well as changes in music for different scenes. Mise-en-scene elements like low key lighting, abandoned rural locations, and dirty costumes will further conventions of the genre.