1. Gutenberg design principle
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The primary optical area
The star – they have added the star of the movie in the primary optical area because this is where
the viewers will first look and by letting the viewer’s know who the main actors are going to be will
attract more people if they like the actor that is going to be in the movie
Movie title- the movie title is in the place where most people will look so this is the place where
people will look for title and they get to show it to more people. The font that is used for this as well
as the slogan is an old type of text that is used to symbolise that this movie is like some of the old
action thriller movies e.g. good fellows
Slogan – they have used a slogan to entries people into watching the movie they have put this into
the primary optical area because it is the place that will draw the most attention
The terminal area
Release date- the release of the movie is in the strong fallow area this has been done because this is
where people will look at after the primary optical area
Cross- The cross is seen in the background in the strong fallow area this is done to symbolise
graveyard and death these are some themes that appear to be part of the movie .But also in
Christianly the cross is meant to be a symbolisation of hope and faith
Pond- the main character Liam neson is standing in a pool of water that is a strong red colour. This is
meant to symbolise blood this shows that there will be some violence in the movie. This shows the
viewers that it is not the type of movie that children should watch because it is more aimed at older
people.
Axis of orientation
Colour – the colour of the movie poster is black and white this is used to show that this is a series
movie witch gives us hints about the genre of the movie with it coming across like it is an action
drama . Also the title and receive date is red to symbolise blood
Week fallow area
In the week fallow area has mainly the same thing as the thermal area but with not as much going
on the only thing worth noting is a modalism in the background this is done to give more of a
graveyard excretion it also gives the sense as death so there is a good chance that somebody or
multiple people will die in this movie. This is usually expected with an action movie with Liam
Neeson in it
2. Gutenberg design principle
There is not much in the strong fallow area other than the title and the actors name cross over to it .
This is done to show that this is a big movie and a big actor that it needs to use the full top of the
page to because it is saying that this movie is going to be that good .
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Strong fallow area
The primary optical
area
Strong fallow area
Axis of orientation
Terminal area
Week fallow area
