The document discusses micro and macro environmental factors in marketing. The micro environment consists of factors that directly influence a business such as customers, suppliers, resellers, and competitors. The macro environment includes broader societal and economic factors such as demographics, technology, politics, and the natural environment. Some key micro factors are stability of customer demand, supplier relationships, and intensity of competition. Macro factors discussed include interest rates, technological advances, climate change, and employment laws. The conclusion states that micro factors may require urgent attention while macro influences can have longer term effects on a company's marketing strategy.
3. INTRODUCTION
• The Marketing Environment or business
environment is a marketing terms.
• The macro environment is also referred to
as remote
• The Micro environmental factors have a
direct influence on the organization.
4. MEANING
• Micro Environment :
The macro environment is basically the environment
that has a direct impact on your business they have
the ability to influence in micro environment.
• Macro Environment :
The Macro Environment is more general it is the
environment in the economy itself.
It consists of external factors that the company itself
in macro environment
5. Micro environment Factors:
Customers:
Stability of demand
Prospects of sale growth
Relative profitability.
Intensity of competition
Suppliers
Key link in the values
Insurance that your business has the necessary
Essential determinates in terms
6. Micro environment Factors:
Resellers:
Promotion
Sale
Distribution
Marketing
Financial Mediation
Competitions :
Desire Competition
Product form competition
Brand Competition
The General Public
Public opinion
Media
7.
8. Macro Environment Factors
Economics Factors
Interest rates
Exchange rates
Recession
Inflation
Taxes
Demand/Supply
Demographic forces:
Geographic Region Variables
Education level as a variable
Age variables that effects business
Technological factors
Automation
Internet connectivity
3D technology
Wireless charging
9. Natural and physical forces:
Climate change
Pollution
Weather
Laws that regulate the environments
Political and legal fosters
Copyright law
Employment law
Fraud law
Import Export law
Social and cultural forces :
Purchasing habits
Level of education
Social classes
Structure and size of a family
Different lifestyle
10. Conclusion:
I have tried to figure out what marketing environment is and does marketing
environment the company strategy.
Micro environment influences may demand urgent attention.
Macro environment influences can have a more profound long-term effect on an
organisations marketing.
11. Bibliography:
Topic : Micro and Macro environmental factors in marketing
Micro and Macro Meaning , Factors Retrieved
: http://ww.mageplaza.com/blog/micro-and-macro-factors-affect-your-
buisness.html#micro-environmentsffactors (21/04/2021)
Micro-Environment Factors
(Retrieved http://businessjargons.com/micro-environment.html )) 21/04/2021