Kenshoo Budget Navigator

1. Get in touch today!
Are you ready to evolve the
way you plan and optimize
search programs?
Budget Planning: The Struggle is Real
An Evolutionary Planning Tool Powered by Machine Learning
Publishers
Across:
Planning for success is a daunting task for search marketers. From choosing the right
marketing mix with your selection of publishers and placements to staying on top of those
time consuming strategic efforts that take your campaigns to the next level. You're plagued by
the same questions every cycle:
Where should I invest my next dollar?
How should I allocate my budget?
(Between publishers, objectives, audiences, product categories, geos, etc.)
Am I going to hit my revenue goals?
Will I be able to spend the budget?
New opportunities arise daily, and you need their programs to be aware and take advantage.
Kenshoo Budget Manager powers search marketers to forecast, optimize and monitor with ease.
Thanks to its unmatched flexibility, you can now accurately represent your business structure
without constraints. Then machine learning technology automatically adjusts spend to achieve
your business goals, with continuous feedback on expected results, so you can stay ahead of
trends and the competition.
Put Your Money Where it Counts
Forecast. A “what-if” forecasting
engine to uncover investment
opportunities and guide budget
allocation across campaigns, publisher,
geos, products, and more. Define
portfolio groups (Investments) that
match your business structure and
visualize potential return on any given
budget.
Monitor. Continuous feedback on your
plan’s progress means peace of mind.
Track how your plan is pacing at
anytime, and be automatically alerted if
there are opportunities beyond your
plan’s scope.
Optimize. Kenshoo automatically regenerates forecasts on a daily basis and adjusts bid and
budget allocations to get you the best results. Simply define a plan by setting a budget and KPI
goals, and the necessary budget allocations will be made for you.
Intelligent Forecasts
Geos
Audiences
Product Sets
Dynamic Budget Allocation Continuous Feedback
–Heiko Eckert, Director of Online Marketing at
Scale
Objectives
Kenshoo Budget Navigator
PREDICTIVE BUDGET PLANNING FOR
SAVVY SEARCH MARKETERS
Kenshoo’s flexible optimization, cross-engine budget
management, and automated campaign mirroring were critical
to achieving the scale we needed for our regional expansion.
We not only saved significant amounts of time, but we hit our
Time Savings