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IMS | New Customer Acquisition Series

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A customer acquisition strategy is critical for the success of every business at any age or size. Companies tend to concentrate marketing effort at the bottom of the funnel but need to systematically feed the top to enable continuous growth. Our seasoned experts will unpack an integrated customer strategy for acquiring new customers – profitably – keeping in mind the customer journey and the aggregate return on a new customer. Our four back-to-back sessions will dive into our experts’ approaches on customer analysis, budget allocation, customer lifetime value, and customizing messaging in creative.

Published in: Retail
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IMS | New Customer Acquisition Series

  1. 1. New Customer Acquisition Series Profitable Tactics Brands Should Be Using to Find New Audiences in 2019
  2. 2. 9:30 - 9:45 am PT TINUITI PRESENTS: MEASURING TOP FUNNEL 11 - 11:45 am PT TINUITI PRESENTS: FULL FUNNEL DISPLAY Today’s Timeline TINUITI PRESENTS: SHOPPING FOR NEW USERS 10 - 10:45 am PT 1 - 1:45 pm PT12 - 12:45 pm PT TINUITI PRESENTS: TOP OF FUNNEL SEARCH STRATEGIES TINUITI PRESENTS: IMPORTANCE OF AN INTEGRATED MEDIA STRATEGY
  3. 3. Today’s Logistics ● Session recording and slides will be sent ● Log back in anytime with same link ● Resources available as handouts Persephanie Arellano Webinar Coordinator
  4. 4. Experts-Only Approach Strategic acquisitions have positioned us as the leading independent performance marketing agency Search • Social • Amazon • Email • Display • Shopping & Data Feed • SEO • Affiliate • Conversion Rate Optimization • Creative Services • Analytics & Marketing Science
  5. 5. Today’s Speakers Austin Wisner Sr. Director, Integrated Media Strategy
  6. 6. Agenda Understanding and Focusing on Your Audience Plan for People, Not Channels Measure Success
  7. 7. Do you currently have an Integrated Media Strategy in place? Poll Question ● Yes ● No
  8. 8. Who are your customers and what do they want from you?
  9. 9. Do You Know Your Customer? Past Purchaser New Customers Returning Customers
  10. 10. Segmentation is only as good as your data Solid customer data is the key to a successful targeting & segmentation strategy
  11. 11. Understanding Your Customer Journey Not linear anymore 35% CONTENT 81% CONTENT 70% CONTENT CONTENT 64%
  12. 12. Leveraging Audience Data Source: Forbes Insights 13%percentage of companies maximizing their available customer data Source: Forbes Insights CDP & CRM
  13. 13. Copyright 2017 - Q4 Amazon Virtual Summit The Power of Positioning Brand Messaging ● Tell your brand story ● Develop your brand aesthetic & tone ● Establish brand equity ● Communicate key elements of your brand Product Messaging ● Communicate the main reasons to buy ● Describe product complexities ● Address product-related FAQs Brand Message Product Message
  14. 14. Budget Allocation and Diversification
  15. 15. Budget Allocation and Diversification ● Planning against objectives ● Move away from “channel” budgeting to “objective” or “audience” budgeting
  16. 16. How to Measure Success
  17. 17. Measuring of Goals & KPI Macro MicroVS
  18. 18. Schedule Your 1:1 Strategy Evaluation
  19. 19. Q & A Austin Wisner Sr. Director, Integrated Media Strategy
  20. 20. 9:30 - 9:45 am PT TINUITI PRESENTS: MEASURING TOP FUNNEL 11 - 11:45 am PT TINUITI PRESENTS: FULL FUNNEL DISPLAY Today’s Timeline TINUITI PRESENTS: SHOPPING FOR NEW USERS 10 - 10:45 am PT 1 - 1:45 pm PT12 - 12:45 pm PT TINUITI PRESENTS: IMPORTANCE OF AN INTEGRATED MEDIA STRATEGY TINUITI PRESENTS: TOP OF FUNNEL SEARCH STRATEGIES

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