An introduction to Philippine Popular Culture, part 1

1. Philippine Popular
Culture

3. • Culture itself “is a way of living, covering a broad range of
aspects from traditions, values, and beliefs, to behaviors, daily
tasks, rituals, social norms, and rules to name a few.”
- Raymond Williams, as cited by Raymond Schuck
• Group of people agree to observe it.
• Social cliques.
• Culture is “the best that has been taught and said in the world.”
- Matthew Arnold, 1869
What is Culture?

4. Characteristics of
Culture

5. 1. Culture is EVERYTHING
● it is what a person has, does, and thinks as a part of society.
● Forms of culture:
●Material culture
●Non-material culture

6. Bul-ul Manunggul Jar Bayanihan

7. 2. Culture is LEARNED
● while we are born into cultures, we are not born with culture.
● it is not biological, we do not inherit it.
● much of learned culture is unconscious.
● enculturation, acculturation, deculturation.
● Malakas
● Maganda
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
● Gregorio
● San Andres
● Santo Tomas

8. 3. Culture is SHARED
● we are able to act in a socially appropriate ways, as well as predict
what others will act.

9. 4. Culture is SYMBOLIC
● it is vary and only have meaning when people in a culture agree on
their use.

10. 5. Culture is DYNAMIC
● culture changes every time.

11. • covers almost every social aspects
• Three (3) major spectra of culture
Spectrum of Culture
Folk Culture
Popular Culture
High Culture

12. • something shared first in a certain group
of people.
• exclusively theirs until shared
Folk Culture

13. High Culture / Sophisticated Culture
• It is what we usually associate
with intellectual discourse, high-
brow comedy, and elaborate
literature, to name a few,
because it reflects the best
aesthetics of a particular society.
High Culture / Sophisticated

14. Popular Culture / Low Culture
• Popular culture (also called mass or mainstream culture), also known
by its short name pop culture, is generally defined as the collection of
traditions and material culture of a particular society
• Exclusive
• it can only be as timeless as the people who know them -- if no one
knows about it nor can access them, its essence fades.
Popular Culture / Low Culture

15. • Widely favoured by many people
• Whatever is left after you have identified what "high culture" is.
• Popular culture can be defined as commercial objects that are
produced for mass consumption by non-discriminating consumers.
• Popular culture is folk culture, something that arises from the people
rather than imposed upon them.
• Popular culture is negotiated.
• in the postmodern world (i.e., today), the distinction between
"authentic" versus "commercial" is blurred
Defining Popular Culture

16. Characteristics of
Culture

17. • Encompasses varied forms of media.
Entertainment

18. • Covers new trend that people perform and/or consume.
Lifestyle

19. • Covers anything related to traditional sports, including printed
merchandise and icons and electronic sports.
Sports

20. • Covers any news event that
has gained significant
attention.
News Politics
• Encompasses anything and
everything politics-related.

21. • Encompasses new media forms and general internet culture.
Technology