1.
PHILIPPINES POP
CULTURE
AND EXPERIENCE
ECONOMY

2.
ECONOMY?
An economy is the large set of inter-related
production and consumption activities that
aid in determining how scarce resources
are allocated. In an economy, the
production and consumption of goods and
services are used to fulfill the needs of
those living and operating within it.

3.
ECONOMIC
AND
CULTURE
The Philippines right now is basically a First
Wave (agricultural) country that experiences
elements of a Third Wave civilization. That is
why it appears logical for this country to shift or
“pole-vault” from the First Wave to the Third
Wave civilization.
AGRICULTURAL SOCIETY
EXPERIENCE SOCIETY
SERVICES OR KNOWLEDGE
SOCIETY
INDUSTRIAL SOCIETY

4.
AGRICULTURAL SOCIETY
The word agrarian means agriculture-related.
And the society whose economy depends on the
production of food crops and farmlands an
agrarian society. How much the nation’s
population depends on agriculture economically
also define an agrarian society. It’s not that in this
society all people engage themselves in
agricultural practices, but majorly it is practised
and stressed upon while other means of
livelihood exist too. These societies trace their
origin back to the time of hunters and gatherers
which then shifted into the industrial societies.
These societies highly depend on the weather,
climate and seasonal factors.

5.
Agrarian society
Characteristics”
• An agrarian society is identified by its occupational structure.
People are involved in the domestication of plants and
animals and other related activities such as weaving, pottery
and small occupations like blacksmiths, sweepers, watchmen,
etc.
• Land ownership is uneven. There are landlords, cultivators
and sharecroppers or landless labourers. Cultivators cultivate
their land themselves while landlords hire landless labourers
to work on their fields.
• There are very few specialised roles. Division of labour is not
sophisticated and is usually based on age and sex differences.
The society is homogenous in terms of occupations, religious
groups, values, culture, etc.
• Life is centred around the village community system. Social
hierarchies, life patterns, habits and attitudes are rigid.
• Family as an institution is central to an agrarian society. It
works not only as social support but also as an economic unit
since all individuals of the family are involved in agriculture.

6.
INDUSTRIAL CULTURE
An Industrial society is one in which
technologies of mass production are used to
make vast amounts of goods in factories, and in
which this is the dominant mode of production
and organizer of social life.
This means that a true industrial society not
only features mass factory production but also
has a particular social structure designed to
support such operations. Such a society is
typically organized hierarchically by class and
features a rigid division of labor among workers
and factory owners (A. Crossman, 2019).

7.
POST-INDUSTRIAL AND POST-MODERN
SOCIETY
• The move to a service society is marked by a great expansion
in education, health, and other private and public welfare
services. The population typically becomes not just healthier,
better housed, and better fed but also better educated. Most
young people complete secondary- or high-school education;
between a quarter and a half of them go on to full-time higher
education. Professional and scientific knowledge becomes the
most marketable commodity. The “knowledge class” of
professional, scientific, and technical workers becomes the
fastest-growing occupational group.
• New industries, starting with chemicals and pharmaceuticals
and later including the aeronautical and space industries, the
computer industry, and industries related to the Internet,
mobile communications, and information technology are
created by developments in pure science and depend largely
on theoretical research. Theoretical knowledge in the social
sciences also comes to be widely applied, as in management of
the national economy and in complex models of technological
and economic forecasting.

8.
• It can also be seen as the consequence of
the growth of multinational
corporations; this, too, is the result of
the increase in scale and complexity of
industrial organization, a clear tendency
from the very start. The growth of
knowledge-based industries is most
clearly an outcome of investments in the
depth and breadth of education,
particularly in science and mathematics.
Science has always been at the base of
industrialism, and its closer union with
industry and society in the 20th century
was simply the fulfillment of
modernization’s rationalizing drive.

9.
CHANGES IN
ECONOMICS:
EXPERIENCE
ECONOMY

10.
EXPERIENCE AS A PRODUCT
• Increasing competition in the market means that “goods
and services are no longer enough” and that producers
must differentiate their products by transforming them into
“experiences” which engage the consumer. An experience
can be considered a product since it must be produced or
staged to be made available.
• Experiences represent an existing but previously
unarticulated genre of economic output that have the
potential to distinguish business offerings. Elements that
make up an experience including those elements that
render an experience meaningful.

11.
ELEMENTS OF
EXPERIENCE
High degree of
concentration
The involvement of
all senses
The perception of
time is changed
One is affected
emotionally
The process is
unique and has
intrinsic value for
the individual
Contact with the
real thing
One does and not
undergo something
There is an
element and sense
of play and
expectation
One feels in control
of the situation
There is a balance
between the
challenge and one’s
capacity to meet it
There is a clear
goal

12.
EXPERIENCE SECTOR
Experiences are even more immaterial and
intangible than services since the users must
be more engaged than in services because the
experience takes place in their minds, being
the customer a co-producer. The aim of
services is to solve the customers’ problems,
the experience industry seeks to give the
customers what can be defined as a mental
journey (people may experience the same
performance in different ways).

13.
Pine and Gilmore (1999) take “the experience” beyond the provision of
goods and services to the recognition of experience as a distinct economic
offering. As an economic offering, experiences can add value to a business’s
goods and services and are distinct from both. Economic actors gain an
advantage in the market by staging and selling memorable experiences that
are enjoyable and personally engaging the customer.
The customer who buys a service buys a set of intangible activities carried
out on his/her behalf. The purchase of an experience, on the other hand,
buys time enjoying a series of memorable events that engage the consumer
in a personal 25 way. Examples of experience are sport, art, and culture (the
theatre, film, music, TV, etc.), museums, tourism, gastronomy, design and
architecture, computer games, entertainment on mobile phones, and
advertising.

14.
• The experience economy is defined as
“an economy in which many goods or
services are sold by emphasizing the
effect they can have on people's
lives.” Experiences are their own
category, just like “goods” and
“services.” Generally speaking, you
need a combination of goods or services
to make an experience possible

15.
EXPERIENCE ECONOMY
Experience economy is a notion that intends to
conceptualize a new trend in economic development,
in which the driver is people’s search for identity and
involvement in an increasingly rich society.
In this context, the experience economy does not refer
to a particular industry or a specific segment of the
economy since the experience component of a product
or service is increasingly becoming the basis for profit
and because an experience component in theory can
be added to all products and services.
The experience economy can be conceived as the next
step in the development of new economically dynamic
sectors. Economy and society had developed “from the
ancient agrarian economy, to the industrial economy,
to the latter service economy and that the current
economy is shifting to the experience economy”.

16.
Bille and Lorenzen
(2008) reached a
tentative
demarcation of
the experience
economy by
defining 3 areas:
1. Creative experience areas - areas that have
experience as the primary goal and where artistic
creativity is essential to its production. For
example, theatre, music, visual arts, literature, film,
computer games.
2. Experience areas - areas that have experience as
the primary goal, but where artistic creativity is not
essential. For example, museums, libraries, cultural
heritage sites, natural and green areas, restaurants,
the pornography industry, spectator sports.
3. Creative areas - areas where artistic creativity is
essential, but which do not have experience as a
primary goal: they are not intended directly for the
consumer market but instead provide services to
business , which are built into or around mixed
products. For example, design, architecture,
advertising.

17.
Much of the experience economy is composed of mixed products that
combine experience and functionality and of companies that attempt, using
experience design, experience marketing, events, storytelling and branding, to invest
their products and services with a range of experiences, histories and values which
can differentiate them from those of their competitors. The question of how art and
culture is to be defined is an issue that has been under debate for centuries. The
discussion will not be continued here, but it is enough to state that obvious parallels
may be drawn between the discussion of the definition of art and culture, and to the
discussion of the definition of experiences and the experience economy. Where
culture can be defined as either art, cultural areas or as an aspect, experience can be
defined a s good (subjective) experiences, as experience areas or as a "mega trend".

18.
From the merger between culture and
business, a new kind of economy is growing. An
economy that is based on an increasing demand for
experiences and that builds upon the added value
that creativity lends to both new and traditional
products and services (Danish government report,
2003). At the same time, it expresses a general
expectation that the experience economy will
grow: that the culture and experience economy has
come into focus, both at home and abroad,
correlates closely with the fact that it is a field that
is increasingly expanding within the economy.
(Government, 2003).

19.
Two Types of Experiences:
Customer Participation and
Connection (D. Newman, 2015)
Within the experience economy, there are
two types of interfaces a consumer can have
with a brand, and several conclusions to
draw from the distinction between the two.
a. Customer Participation
b. Connection

20.
CUSTOMER
PARTICIPATION
Customers can participate actively or
passively in an experience. In active
participation, a consumer plays a key role in
creating the event or interaction that
generates the experience. Have you ever gone
to a mystery dinner theatre? You were an
actively participating consumer in that space.
Not a whodunit fan? Some consumers prefer
to participate passively just by showing up.
Concert attendees, for example, participate
with their presence. Whether you prefer
active or passive consumer participation,
you're still getting exactly the experience you
want.

21.
CONNECTION
Physical and mental connectivity determine
experience levels, too. The two ends of the
connection spectrum are absorption and
immersion. If you're taking notes in a lecture,
for example, you're more absorbed in the
connection to the material than you would be if
you were studying alone from a textbook. If you
watch a sporting event standing on the
immediate sideline, you're immersed in your
connection to that experience (as opposed to
watching it from the nosebleeds). One type of
connection to experience is not more telling of
consumer behavior than the other (although it
is important to marketers). At the end of the
day, having the connection in the first place is
the most important part.