Jimmy john's digital strategy

1. Jimmy John’s
Digital Strategy
Ryan Kay
New Media Drivers License

2. Overview
 Goals:
 Increase consumers through social media platforms.
 Create buzz, which will lead to larger profits
 Topics:
 Big Idea
 Target Audience
 Tools & Tactics
 Social Media
 Promotions
 Key Performance Indicators
 Budget

3. Big Idea
The goal of the Jimmy John’s Digital Strategy plan is
to increase the number of consumers and potential
consumer who view our advertisements and social
media platforms, which will then correlate to the
increase of sales and profits. By advertising Jimmy
John’s on blogs and social media we will create a
buzz and awareness unlike before. This will get people
talking about the company because we will offer
promotions on these platforms and create a unique
blog, which will attract a different audience in
comparison to the audience our traditional
advertisements are targeted towards. We will
measure our success and make changes
accordingly.

4. Target Audience
 Men and Women
 College students; Recent graduates
 Ages: 18-30; Millennials
 Health Conscious

5. Tools & Tactics
 Search Engine Optimization:
 Key word phrases
 Titles
 Tags
 Slogans:
 “Freaky Fast”
 Google Analytics
 Social Media & Blogs

6. Social Media & Blogs
 Social Media:
 Facebook – Links to site/Blog; Promotions
 Twitter – “Follow and Retweet for…”
 Instagram – Post Pictures and Locations of JJ’s
 Blogs:
 Bloggers will be unique, entertaining and educated
 Create a buzz
 Different from website and social media accounts

7. Promotions
 Intended to attract new customers and spread
the word.
 Posted on Social Media
 Giveaways and Incentives
 Example: “Follow us and Retweet this post for a
chance to win a $100 gift card”

8. Key Performance
Indicators
 Google analytics
 Track success
 Which posts are the post
 What should be eliminated
 Search Engine Optimization
 Follow how often sites are being visited
 Give insight on who is searching what words
 What is being sought after

9. Budget
 $650,000
 Premium Google Analytics - $150,000
 Search Engine Optimization - $300,000
 Staff/Blog Writers - $100,000
 Promotional Costs - $100,000

10. Summary
By implementing all of these tools, strategies and
ideas, Jimmy John’s digital presence will increase
immensely. By using social media and blogs, we will
create a buzz that will attract a plethora of
consumers in our target market. We will measure
our ratings and make changes as needed. Our
budget includes all things necessary to get the
Jimmy John’s name on the top of everyone’s list.