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Marketing systems to build your business


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Why Social Media marketing works for business and how to use Nurture Marketing to keep in touch with clients and prospects.

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Marketing systems to build your business

  1. 1. Marketing systems to build your businessSocial Media &Nurture Marketing<br />Candy Sugarman <br />PlayBig Online Marketing<br />910.960.7618<br />
  2. 2. Importance of Social Media Marketing<br /><ul><li>More and more people are using it
  3. 3. Increase of mobile web devices
  4. 4. Connection with an audience
  5. 5. Time-sensitive</li></li></ul><li>Long-Term Social Media Plan<br />Growing, Changing, Increasing<br />Review every 60 – 90 days<br />Watch the trends<br />Watch the changes in popularity<br />Watch the changes in communications<br />
  6. 6. Find Ways to Increase your Exposure<br />Give things away!<br />Contests<br />Thank you to raving fans<br />Ask questions and respond<br />
  7. 7. Monitoring your Brands<br />Set up systems now!<br />Online Reputation Management<br />Social Media monitoring tools<br />Google Alerts<br />Hyperalerts<br />Paid for services<br />Plan for disasters in advance<br />Plan for compliments and good news<br />
  8. 8. Changes, Changes, Changes<br /> Know your goals and objective<br />Changes to Social Media and what it means to you<br />
  9. 9. Nurture marketing<br />What is Nurture Marketing<br />Who to nurture<br />Customers, Past/Current<br />Prospects<br />Ideal Customers<br />Types of Nurture Marketing<br />Email<br />Direct Mail<br />Gifts<br />Begin immediately<br /><br />For a free 14 Ways to Use Nurture Report<br />
  10. 10. QUESTIONS?<br />Connect with me!<br /><br />Twitter @SocialCandy<br />Linkedin: CandySugarman<br />