1. Ryan Duff
Rduff23@gmail.com
508-577-6042
Address:
5 Curve Street
Bridgewater, MA 02324
Objective: I am a creative, strategic thinker with strong analytical, writing, and interpersonal skills looking to break into the innovative marketing and
business analytics industry that can add integral value to theorganization with growing knowledge of search engine optimization strategies.
EDUCATION
Babson College Classof 2014 Babson Park, MA
Bachelor of Science in Business Management – Marketing and Strategic Management Concentrations September2010- May 2014
GPA: 3.55 cumulative
Honors: Dean’s List all semesters; Order of Omega – Greek Honor Society; Dean’s Leadership and Achievement
Award; Student Contribution Award 2013; Student Government Association Greek Pillar of Leadership Award 2013; Outstanding
Recruitment Award 2013(AEPi National)
Relevant Coursework: Marketing Management, Marketing Research, Brand Management, Case Studies in Business Analytics, Solving Big
Problems, Security Valuation, Global Marketing Management
Bridgewater Raynham Regional High School – September2006 - June 2010
Honors/AP Curriculum; Top 2% of Class
EXPERIENCE
inSegment Inc. (Full Time)
Newton, MA
SEO Analyst August 2015-October 2015
 Utilized various web analysis tools (Google Analytics, SEM Rush, Bright Edge) to identify and implement strategies to increase sitetraffic
through Google rankings and organic search optimization
 Managed B2B, higher education clients and created in-depth weekly and monthly reports that focused on strategies to improve application
submissions and increase ROI
 Accomplished an evaluation of theinSegment websiterecommending that the company optimizefor its profit-driven services: SEO and PPC
to B2B clients
 Recruited potentialinterns at college career fairs to help build company
451 Marketing Agency (Part Time)
Boston, MA
Fall 2014 Search Engine Optimization (SEO) Intern August 2014-October 2014
 Participated with theSearch and Digital Marketing Departments Analyzekey words and search engine trends
 Collaborated with team members to diversify specific online marketing campaign ideas
Babson College, Senior-ledSeminar: Sports DecisionsThrough Analytics: SEN1302 (Part Time)
Senior Instructor December 2013-June 2014
 Championed and designed an innovative, elective course on the Sports Analytics field that concentrated on analyst strategy and theory
 Additional critical focus on quantitative technique and entrepreneurial thoughts in theevolving sports analytics industry
Babson College, Mathematics Resource Center (Part Time)
Wellesley, MA
Tutor August 2011 – June 2014
 Enriched other students’ knowledge of mathematics through core learning strategies
 Constructed a schedule planning strategy that significantly increased theeffectiveness of the math center resource to students
Babson College, Math andScience Division (Part Time)
Wellesley, MA
Teaching Assistant August 2011 – March 2013
 Provided assistance to Professor Bill Huss in multiple QTM courses
 Enhanced the professor’s range of mathematic topics, and graded students’ exams
Major League Lacrosse (Part Time)
Brighton, MA
Marketing/Sales intern April 2012 – September 2012
 Published unique posts on MLLWebsite (majorleaguelacrosse.com)
 Ticket Sales to both businesses and consumers for first successful All-Star game held at a non-team site
 Conducted exclusive and creative promotions for entire league
LEADERSHIP
Alpha Epsilon Pi Fraternity Babson Park, MA
Vice President, Recruitment Chair, Historian, Treasurer December 2010– May 2014
 Planned and organized Fraternity ritual practices and ensured that ritual events were constructed correctly
 Planned on and off campus recruitment events: PR for thechapter
 Managed finances, developed and monitored chapter budget, and collection of dues
 Oversaw All Chapter Committees, representativeof Student Government Association, and performed presidential role when needed
Interfraternal Council Babson Park, MA
Vice President of Recruitment, Treasurer December 2012 – May 2014
 Planned, coordinated, and directed formal and informal recruitment for five fraternities
 Managed finances, developed and monitored chapter budgets, and collection of chapter dues
COMPUTER SKILLS
 Microsoft Office Suite, SPSS Modeler and Statistics, R-Studio, Minitab, Photoshop, Sports Blogging Experience, Social Media (Twitter,
Facebook, LinkedIn), Bright Edge Certification, Google Analytics, Google AdWords, Google Webmaster Tools.