The document summarizes the lighting techniques used in three different music videos. Katy Perry's "California Girls" uses warm, vibrant colors to portray a happy message for its teenage audience. Linkin Park's "Numb" employs darker lighting to match the feel of the song and show the girl's emotions of not fitting in. Birdy's "1901" features a mixture of natural and high-key lighting to create a calmer sense that represents the song and shows the artist's originality through the lighting.

1. Lighting in Music Videos
Ryan Campbell

2. Katy Perry - California Girls
As you can see, the lighting of this music video creates a very warm atmosphere and with the use of vibrant
colours it is able to portray a happy message to what would be a predominantly teenage audience. The pop culture of
this music video shows genre conventions as it is quite difficult to find a pop music video that has very dark
lighting and this is because it may not appeal to a mass audience like a generic pop music video.

3. Linkin Park - Numb
• As you can see, in comparison to California Girls, this music video uses rather dark lighting connoting
the feel of the song. I believe the lighting of the video gives a feel for the song and the screenshots
below show this accurately as the song is about someone standing out in a world where everything is
bright much like a black sheep. The dark lighting show the girl's emotion as she may feel as she does
not fit in with the rest of society.

4. Birdy - 1901
• Unlike the music videos from Linkin Park and Katy Perry, the video for '1901' makes for very simple
and easy watching as it is mainly natural light with a mixture of high-key lighting that is used which
creates a calmer sense for the video. I believe that the natural lighting represents the calm song behind
the video and shows the artist as original much like the lighting used in the video. The vibrant lighting
is used to show bright colours which could represent the mood of relationships as they can make
people feel warm and happy.