The document discusses and analyzes the locations used in three music videos and how they relate to the songs. The Desiigner "Outlet" video was filmed at Manchester United's Old Trafford stadium at night, giving it a dark atmosphere and allowing promotion of the team's new kit. The Rae Sremmurd "Swang" video was unexpectedly filmed on a golf course, merging the uptight nature of golf with the artist's freestyle in an ironic way. The Louis Tomlinson "Back to You" video was filmed in his hometown of Doncaster, England, tying into the song's lyrics about always returning home and showing his pride for where he came from.

1. Analysing Location
in Music Videos
Ryan Campbell

2. Desiigner - Outlet
With using the iconic stadium of Old Trafford fans of not
only music and sport are able to be engaged and enjoy
how the music video was shot inside the stadium. The fact
that the video was shot at night gives a dark atmosphere to
the song and gives a mysterious impression as to what the
stadium looks like when there is no one there. I believe
that the video is used cleverly for promotion as the video
advertises Manchester United’s new away kit. This is done
very well as both Desiigner and Pogba are wearing the shirt
showing that the video has two functions. The main one
being to entertain with the secondary function being to
advertise which is done very cleverly in this video. The fact
that the video is shot inside an empty Old Trafford helps the
audience to relate to the artist and the video as a whole.
Sports fans and specifically Manchester United fans are
able to recognise the stadium and feel more at ease with
the song.​

3. Rae Sremmurd -
Swang
What is unexpected in this music video is the
relation between the title of the song and the fact
that the video is actually shot on a golf course
while the song is very loosely related to the sport. I
find it ironic how an artist who is notorious for not
following the rules filming on a golf course where
rules and regulations are enforced and doing
things like doing drugs are strictly prohibited. The
video takes the rather uptight aspect of golf and
the free soul of Rae Sremmurd and merges them
to create an ironically comical video. In addition to
that, the location allows for Rae to film in a variety
of different locations to give the audience different
sceneries to appreciate. At the beginning of the
video the young golfers look very serious and
strict. However, as the video progresses, we see a
different side to the boys as although they are in
the same location, their behaviour becomes more

4. Louis Tomlinson -
Back to You
This video is shot in Doncaster, (the hometown
of Louis) and fits in very well with the lyrics as
the main chorus ' I just keep on coming back to
you' ties in with the girl he sings about and his
hometown. His passion for Football is also
shown and we get to learn more about Louis
just by the scenes that the video is shot in
which helps the audience to relate to the artist
more. This video not only showcases Louis'
pride for Doncaster but shows that no matter
what he does he will always return as he stays
grounded. Even in his famous One Direction
days it was clear that Louis was very proud
from where he came from and it was only a
matter of time where his audience saw a video