2. Kanye West - Stronger
As you can see there is clear synergy between the Digipak for this
song and the actual music video. The synergy is mainly within the
costume as the pair of glasses seen in the music video worn by Kanye
is also seen not the cover as the well-known bear wears them. This is
clear synergy and allows the audience to clearly relate the music video
to the cover which increases the popularity of the song as well as
makes people identify the song easily. In addition to this, next to the
bear on the cover there is what seems to be the iconic Daft Punk
helmet which also features in the music video. With a strong cameo in
the music video Daft Punk are very easily identifiable and their
costume is always the same. This makes them very easy to make out
and they are synergised with the song cover.
Costume
3. M I S E - E N - S C E N E
Although this does not directly have synergy with the
cover, there are some similarities which can be
determined as a type of synergy. With the heavily
futuristic setting which can loosely be related the the
space background on the cover for the song. This can
be tied in with the influence of Daft Punk as they have a
very futuristic impact on the song. Their heavily
synthesised style allows for the setting and mise en
scene to be adapted for the situation to make the music
video seem more authentic and suit the song better.
