This is my portfolio of work completed so far working for the communications company Greenhouse PR. I have a variety of roles at Greenhouse including writing and publishing the Greenhouse Morning News newsletter using MailChimp, writing for and managing client social media accounts, writing and uploading blogs, analysing media coverage for clients and assisting the team on several client projects, amongst other things. The portfolio details my specific responsibilities and results achieved here.

2. EXPERIENCE
I am currently working as a Communications Executive at Greenhouse PR. I have a variety of
roles at Greenhouse including writing and publishing the Greenhouse Morning News using
MailChimp, writing for and managing social media accounts, writing and uploading blogs,
analysing media coverage for clients and assisting the team on several client projects,
amongst other things.
I particularly enjoy finding news about how agriculture and energy usage can affect animal
populations – and have a soft spot for the bees!
Other skills include:
• Using Google Analytics to analyse website data
• Using SocialBro to analyse social activity
• Using Gorkana to create media lists for clients
• Producing media coverage cuttings books for clients and creating tracking documents to
analyse coverage
• Using Websta for Instagram outreach

3. SOCIAL
MEDIA
STRATEGY

4. GREENHOUSE PR
Activity: Social media community management for Greenhouse PR.
Responsibilities: Daily management of Twitter. Posting, responding to online engagement, community
building and analysis using SocialBro software.
Results: From March– June 2015 @Greenhouse_PR’s community of Twitter followers has increased by 583.

5. CLIENT - ORGANIX
Activity: Social media community management for Organix.
Responsibilities: Shared daily management of Twitter channel. Posting on Twitter, engaging and responding
to customer queries and complaints across all channels. Promotion of the Weaning & Development
Campaigns and corresponding collateral.
Results: In May 2015 @Organix’s community of Twitter followers has increased by 266.

6. CLIENT - INFACARE
Activity: Social media community management
for InfaCare on Facebook and Twitter.
Responsibilities: Daily management of Facebook
and Twitter. Posting and responding to online
engagement, boosting and monitoring Facebook
ads. Pushing the siblings message to encourage
awareness and engagement with the InfaCare
brand and to remind adults of their bath time
experiences with siblings when they were younger.
Results: Facebook likes increased from 4,556 to
5,419 – an increase of 863. Competitions were
popular– typically receiving 180+ entries and 165+
likes.

7. CLIENT - ANANNE
Activity: Creating a buzz around Ananne – an organic
skincare brand previously only known in Europe.
Responsibilities: Using Websta software to reach out to
potential customers and to boost brand awareness.
Results: Increased brand awareness and increased
following on their Instagram page.

8. CONTENT
CREATION

9. ORGANIX
- For Organix, I produce monthly cuttings books to track media coverage, where it has
appeared, when it appeared and the reach of the piece.

10. ORGANIX
- For Organix, I have also
created an Excel ‘Evaluation
Tracker’ which tracks each
piece for coverage against
several target KPIs.
- Data can be easily extracted
from the Excel doc for easy
reporting.
Weaning Campaign
Print
features Online Blogs Expert Q&A Regionals TOTAL
Target 2 24 6 2 0 34
Achieved 4 20 6 4 0 31
Development Campaign Print Online Blogs Expert Q&A Regionals Total
Target 0 12 6 0 0 18
Achieved 3 7 10 0 0 20
Goodies Chunky Fruit Bars Print Online Blogs Expert Q&A Regionals Total
Target 2 6 6 0 0 14
Achieved 7 6 12 0 0 29
Breakfast Club Print Online Blog Expert Q&A Regionals Total
Achieved 0 6 2 0 0 8
Reminder Foods Print Online Blogs Expert Q&A Regionals Total
Target 10 30 30 0 0 70
Achieved 6 26 31 0 0 66
Recipes Print Online Blogs Expert Q&A Regionals Total
Target 0 20 20 0 0 40
Achieved 0 15 4 0 0 26
Q&As Print Online Blogs Expert Q&A Regionals Total
Target 0 10 0 0 0 10
Achieved 1 2 0 0 0 3
Competitions Print Online Blogs Expert Q&A Regionals Total
Target 0 10 30 0 0 40
Achieved 1 3 7 0 0 13

11. BIG60MILLION & COWHEELS
- Creation of Gorkana media lists for various client. Journalists, at both national and regional
level & across sectors, were found using the platform and exported into an easily accessible
Excel format. These contacts were used for selling in stories to the media.

12. GREENHOUSE PR - NEWSLETTER
Production of a daily newsletter sent out to more than 450 subscribers using MailChimp software.
Subscribers have increased from 405 to 479 in the 3 month period I have been doing the
newsletter.
The open rate is between 30-40% - much higher than the industry average of 12%.

13. GREENHOUSE PR - BLOG WRITING
Content: Several blog posts on environmental issues and “Greenhouse pioneers” - a Q&A style blog piece
which talks about the work of an individual or organisation and celebrates what they are trying to do in their work
or in their life in the sustainability space.
My role: Writing blog pieces that discuss sustainability issues and Big Green Week. Pieces include but are not
exclusive to: Big Green Week – Kit Beazley – Triodos Bank, Big Green Week – Green Poems for a Blue Planet,
Retailers Must Now Act In The Global Food Waste Revolution and many more Pioneer blogs.

14. THANKS