Peter Trapasso
Social Media + Writing
Portfolio 2014
Contact Me: contact@petertrapasso.com
I’m a freelance social media consultant, blogger, and influencer.
Used by Cisco, Microsoft, IBM, and agencies.
 My social media campaigns, writing, and influence are used by IBM, Cisco, Microsoft, GM and more
 I have a top Klout sc...
Social Media
Writing
Influencer Marketing
2014 Highlights
Social Media
Highlights
Social Media
Facebook
Twitter
Google+
Pinterest
Paid Social Ads
Analytics
Facebook profile
I manually built up this Facebook
account with over 2700 real, targeted
and influential friends.
https://...
Facebook campaign
This Facebook campaign involved
promoting a holiday contest for a
client. They received hundreds of
Like...
Twitter campaign
My tweets can get as many as 100
retweets or more as you can see in
this recent Twitter campaign that I
s...
Twitter campaign
105 Retweets were received on this
post as part of a twitter campaign for
an ophthalmic professional jour...
Google+ profile
My Google Plus account has more
than 8,100 followers. It is one of the
one of the top 5000 Google+
account...
Google+ campaign
This Google Plus campaign was done
for a passport expediting service in
NYC. Their brand and messaging wa...
Pinterest profile
I built up this Pinterest account from scratch
to 4,000 followers. I have created several
niche Pinteres...
Pinterest viral pins
This pin went viral on Pinterest as
part of a promotion for an Examiner
news article. It still gets r...
Facebook Ads
I regularly run many different types
of Facebook Ads to promote pages
and boost posts.
https://www.facebook.c...
Twitter Ads
I have run several Twitter ad
campaigns.
Paid Social Ads - Twitter
Social Media Analytics
I use a wide range of analytics tools
to measure and report on KPIs
including Google Analytics, Fac...
Writing
Highlights
Writing
Publications
Agency Work
CEO Interview series
Book Reviews
 Examiner.com
 Business2Community
 Yahoo! Small Business Advisor
 Social Media Today
Publications
Examiner.com
I wrote over 650 news and social
media articles for a TOP 50 website -
Examiner.com. Received over 1
million ...
Business 2 Community
Most recently one of my blog posts
received nearly 400 social shares. My
content has been featured on...
Yahoo! Small Business Advisor
I am often syndicated on Yahoo!
Small Business Advisor.
https://smallbusiness.yahoo.com/advi...
Social Media Today
I have been syndicated on Social Media
Today, a top social news website.
“Social Media Monitoring Tools...
iProspect
I wrote several blog posts for clients of iProspect,
the United States' leading digital performance
marketing ag...
Inboun
I wrote for a client of Inboun, a digital agency focused on the
content experience.
Client: moblico - Mobile app en...
Triberr for Maventus
Software (MavSocial)
Blogging and Social media marketing campaign
I was hired as an influential blogg...
Examiner.com
I launched a monthly series of
interviews where top startup CEO’s
from Silicon Valley to Silicon Alley are
fe...
Guy Kawasaki - “The Art of Social
Media: Power Tips for Power
Users” - #1 Best Seller in Social
Media for Business (Amazon...
Influencer Marketing
Highlights
Cisco
I was invited to join a team of top social media
influencers for Cisco’s largest annual event ever.
Records were sma...
Microsoft
I am an inaugural member of
Microsoft’s Store Ambassador
Program. Assembly at Edelman is
managing the program. A...
IBM
I took part in IBM’s Watson Analytics
launch as a VIP influencer and social
media analyst.
I contributed events, chats...
GM
GM (Canada) invited me to join GM's
Social Media Promotion Program.
Through collaborations with online
influencers, thi...
Triberr for Maventus
Software
I was a Brand ambassador for a
marketing campaign
Client: MavSocial - Visual Content
Managem...
Feedback & Reviews
Rave Reviews
Contact Me Now
contact@petertrapasso.com
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Peter Trapasso best of 2014 portfolio v1.1 1.13.2015

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My Social Media and Writing Portfolio 2014.

Please contact me if you are in need of a social media consultant today!

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  • Conatct@petertrapasso.com
    V 1.1
    1.13.2015
  • Peter Trapasso best of 2014 portfolio v1.1 1.13.2015

    1. 1. Peter Trapasso Social Media + Writing Portfolio 2014 Contact Me: contact@petertrapasso.com
    2. 2. I’m a freelance social media consultant, blogger, and influencer. Used by Cisco, Microsoft, IBM, and agencies.
    3. 3.  My social media campaigns, writing, and influence are used by IBM, Cisco, Microsoft, GM and more  I have a top Klout score of 77, which puts me squarely in the top 10% of social media users  I am a Social Media Marketer with 15+ years of marketing experience  Including 11 years as a web marketer at Silicon Valley legend Sun Microsystems, now part of Oracle  I have written and published over 750 articles and blog posts My Bio
    4. 4. Social Media Writing Influencer Marketing 2014 Highlights
    5. 5. Social Media Highlights
    6. 6. Social Media Facebook Twitter Google+ Pinterest Paid Social Ads Analytics
    7. 7. Facebook profile I manually built up this Facebook account with over 2700 real, targeted and influential friends. https://www.facebook.com/petertra passo Facebook
    8. 8. Facebook campaign This Facebook campaign involved promoting a holiday contest for a client. They received hundreds of Likes, comments and shares. Facebook
    9. 9. Twitter campaign My tweets can get as many as 100 retweets or more as you can see in this recent Twitter campaign that I shared for Microsoft. https://twitter.com/petertrapasso/sta tus/542315735566262272 Twitter
    10. 10. Twitter campaign 105 Retweets were received on this post as part of a twitter campaign for an ophthalmic professional journal eBook offer. Twitter
    11. 11. Google+ profile My Google Plus account has more than 8,100 followers. It is one of the one of the top 5000 Google+ accounts in the US. https://plus.google.com/u/0/+PeterTr apasso/posts Google+
    12. 12. Google+ campaign This Google Plus campaign was done for a passport expediting service in NYC. Their brand and messaging was exposed to tens of thousands of followers on many social channels including Facebook, Twitter and Pinterest. Google+
    13. 13. Pinterest profile I built up this Pinterest account from scratch to 4,000 followers. I have created several niche Pinterest boards for clients as well. In 2014 I was also invited to Pinterest HQ for focus group and brainstorming session. http://www.pinterest.com/petertrapasso/ Pinterest
    14. 14. Pinterest viral pins This pin went viral on Pinterest as part of a promotion for an Examiner news article. It still gets repins and comments today. Pinterest
    15. 15. Facebook Ads I regularly run many different types of Facebook Ads to promote pages and boost posts. https://www.facebook.com/toptrendi ngnews Paid Social Ads - Facebook
    16. 16. Twitter Ads I have run several Twitter ad campaigns. Paid Social Ads - Twitter
    17. 17. Social Media Analytics I use a wide range of analytics tools to measure and report on KPIs including Google Analytics, Facebook Page Insights, Twitter Analytics, Buffer, Hootsuite, and Pinterest analytics I like to track pageviews, monitor social channel data, and some custom reporting. Analytics
    18. 18. Writing Highlights
    19. 19. Writing Publications Agency Work CEO Interview series Book Reviews
    20. 20.  Examiner.com  Business2Community  Yahoo! Small Business Advisor  Social Media Today Publications
    21. 21. Examiner.com I wrote over 650 news and social media articles for a TOP 50 website - Examiner.com. Received over 1 million pageviews. http://www.examiner.com/user- peter-trapasso Publications
    22. 22. Business 2 Community Most recently one of my blog posts received nearly 400 social shares. My content has been featured on Business 2 Community almost 50 times since 2012. http://www.business2community.co m/author/peter-trapasso Publications
    23. 23. Yahoo! Small Business Advisor I am often syndicated on Yahoo! Small Business Advisor. https://smallbusiness.yahoo.com/advi sor/social-media-management- strategy-30-minutes-day-infographic- 041731307.html Publications
    24. 24. Social Media Today I have been syndicated on Social Media Today, a top social news website. “Social Media Monitoring Tools [INFOGRAPHIC]” got 300 social shares as well. http://www.socialmediatoday.com/user s/peter-trapasso Publications
    25. 25. iProspect I wrote several blog posts for clients of iProspect, the United States' leading digital performance marketing agency. “Top 6 Trends In Cloud Computing” received over 500 social shares and was syndicated on top tech publications such as Business2Community, Yahoo! Small Business Advisor and Social Media Today. http://www.business2community.com/cloud- computing/top-6-trends-cloud-computing-01006644 Agency Work – Blogging
    26. 26. Inboun I wrote for a client of Inboun, a digital agency focused on the content experience. Client: moblico - Mobile app engagement and analytics Blogging "Top 5 mobile app loyalty programs to watch" Also syndicated by Loyalty 360 – The loyalty marketers association. http://moblico.com/blog/marketer/top-mobile-app-loyalty- programs/ Agency Work – Blogging
    27. 27. Triberr for Maventus Software (MavSocial) Blogging and Social media marketing campaign I was hired as an influential blogger to promote and endorse their brand, products and services, including their flagship social media management tool, MavSocial. I wrote three 1000-word blog posts and interviewed their CEO. I then promoted the posts using my extensive social media networks including Facebook, Twitter, Google Plus, LinkedIn, and Pinterest. http://leaderswest.com/2014/10/23/social-media- management-app-mavsocial-review-sponsored/ Agency Work – Brand Ambassador
    28. 28. Examiner.com I launched a monthly series of interviews where top startup CEO’s from Silicon Valley to Silicon Alley are featured, including the ex-CTO of Facebook, Bret Taylor. http://www.examiner.com/article/ceo -interview-bret-taylor-of-quip-a- beautifully-simple-productivity-app CEO Interview series – Article
    29. 29. Guy Kawasaki - “The Art of Social Media: Power Tips for Power Users” - #1 Best Seller in Social Media for Business (Amazon) I did this review at the request of Guy Kawasaki’s publicist at Random House (Penguin Books). I also received an advance copy of the book and contributed to the book launch. The review was also pinned to one of his own boards on Pinterest. It was shared over 100 times on social media. The review was posted on my own blog, Amazon, Goodreads, and NetGalley. It was also syndicated on Business 2 Community and Yahoo. http://www.business2community.com/social-media/book- review-art-social-media-power-tips-power-users-01086954 Book Reviews – Article
    30. 30. Influencer Marketing Highlights
    31. 31. Cisco I was invited to join a team of top social media influencers for Cisco’s largest annual event ever. Records were smashed by over 26,000 attendees at Moscone Center in San Francisco. I covered all keynotes by live tweeting and published an article promoting the event as well. http://www.examiner.com/article/cisco-live- 2014-record-breaking-conference-kicks-off-san- francisco Influencer Marketing – Live Event
    32. 32. Microsoft I am an inaugural member of Microsoft’s Store Ambassador Program. Assembly at Edelman is managing the program. As a member of the Microsoft Store Ambassador program I was part of an exclusive pilot group made up of active community members from social media who share their passion, expertise and opinions about Microsoft products and technologies via online mediums. Influencer Marketing – Brand Ambassador
    33. 33. IBM I took part in IBM’s Watson Analytics launch as a VIP influencer and social media analyst. I contributed events, chats, and a private LinkedIn group hosted by IBM. Influencer Marketing – Product Launch
    34. 34. GM GM (Canada) invited me to join GM's Social Media Promotion Program. Through collaborations with online influencers, this initiative aimed to inform the general public about GM's 2015 model releases. (September 2014) Influencer Marketing – Twitter Marketing
    35. 35. Triberr for Maventus Software I was a Brand ambassador for a marketing campaign Client: MavSocial - Visual Content Management & Social Publishing cloud software Influencer Marketing – Brand Ambassador
    36. 36. Feedback & Reviews
    37. 37. Rave Reviews
    38. 38. Contact Me Now contact@petertrapasso.com

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