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Bringing it All Together: Integrating Your Marketing Efforts

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Bringing it All Together: Integrating Your Marketing Efforts

  1. 1. www.act-on.com | @ActOnSoftware | #ActOnSWBringing it All Together:Integrating Your Marketing EffortsJoin the @ActOnSoftware conversation on Twitterand discover what others are saying:#ActOnSW
  2. 2. www.act-on.com | @ActOnSoftware | #ActOnSWFollow this webinar on Twitter#ActOnSW
  3. 3. www.act-on.com | @ActOnSoftware | #ActOnSWPanelistsJanelle Johnson@janelle_johnsonDirector, Demand GenAct-On SoftwarePaige Musto@PR_MavenSr. Manager, PublicRelations & Social MediaAct-On Software
  4. 4. www.act-on.com | @ActOnSoftware | #ActOnSWBringing it All Together:Integrating Your Marketing Efforts
  5. 5. www.act-on.com | @ActOnSoftware | #ActOnSWAgenda• Creating a social media and content marketingstrategy• Nurturing these leads• Measuring contribution of social media tomarketing performance• Q&A
  6. 6. www.act-on.com | @ActOnSoftware | #ActOnSWCreating the Strategy
  7. 7. www.act-on.com | @ActOnSoftware | #ActOnSWEmbracing the New Speed of Business• Growing use and adoption of mobile & social• Multiplication of communication channels• Increased transparency; always-on• Greater accessibility to customers & prospectsKEY: Take advantage of highly visible & relevant chatter/trends to increase brand salience
  8. 8. www.act-on.com | @ActOnSoftware | #ActOnSWIs Agile Marketing Right for Me?• Outgrown a static annual plan• Experiment + variety• Big data, analytics, & KPIs• Individuals & interactionssupersede target markets• Collaborate and unify teamsKEY: Unified front at all touch points – continuously adjust to changing conditions
  9. 9. www.act-on.com | @ActOnSoftware | #ActOnSWBuilding a Calendar WorkflowKEY: Interrelated content that complements and supports your strategyContent Marketing CalendarMaster Campaign CalendarSocial Ed CalendarShare
  10. 10. www.act-on.com | @ActOnSoftware | #ActOnSWof advanced B2B marketerssaid content-based offers were theirmost successful campaigns.- Demand Gen Report Research56%
  11. 11. www.act-on.com | @ActOnSoftware | #ActOnSWRepurpose Content
  12. 12. www.act-on.com | @ActOnSoftware | #ActOnSW10-page Whitepaper 4 Blog Posts … with more to comeBreak Content into Smaller Pieces
  13. 13. www.act-on.com | @ActOnSoftware | #ActOnSWNurturing these Leads
  14. 14. www.act-on.com | @ActOnSoftware | #ActOnSWWhitepaperDownloadConfirmationEmail withlink to assetRecordedwebinar onsame topiceBook onsimilar topicCorrespondingInfographicNurture Campaigns
  15. 15. www.act-on.com | @ActOnSoftware | #ActOnSWNurture Campaigns
  16. 16. www.act-on.com | @ActOnSoftware | #ActOnSWMeasuring Contribution
  17. 17. www.act-on.com | @ActOnSoftware | #ActOnSWMetrics for Social Media’s Contribution• Total # of leads• Volume and share of voice• Engagement• Frequency of hashtag usedKEY: Many pieces of the puzzle fit together to build the bigger picture
  18. 18. www.act-on.com | @ActOnSoftware | #ActOnSWMeasure the Impact of YourContent Campaigns
  19. 19. www.act-on.com | @ActOnSoftware | #ActOnSWMeasuring Social Media
  20. 20. www.act-on.com | @ActOnSoftware | #ActOnSWReady to Learn More?• Sign up for a demoact-on.comblog.act-on.com• Need it soonerCall us: 1 (877)530-1555Email us: sales@act-on.com• Download the Act-On AttachmentsLook for the “Attachments” button
  21. 21. www.act-on.com | @ActOnSoftware | #ActOnSWQ&AJanelle Johnson@janelle_johnsonDirector, Demand GenAct-On SoftwarePaige Musto@PR_MavenSr. Manager, PublicRelations & Social MediaAct-On Software

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