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Online education system
This document summarizes an online education system and provides recommendations for its growth. It discusses the company's marketing mix, segmentation, targeting, positioning, GE matrix, SWOT analysis, and business markets. Key recommendations include sponsoring college events, adding library and hostel management features, offering own servers, and developing more mobile apps to help the online education system expand its user base and differentiate itself from competitors.
Online education system
- 1. Online Education System MMS1 Rupesh Dhinde M12010 Prathamesh Parkar M12040 Priyanka Gawande M12056
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- 3. Introduction • Founded byRaghav Aggarwal in 2008 • Started exampapersonline.com • Provides Saas to organizations in educational sphere • Serves HR college, Jai Hind, KC, CPLC- CAT
- 4. Marketing Mix • Facultyresource • $ 600 for first system year • Tuitions • Depends on no. • Preschools of users Product Price Promotion Place • Social media • Sponsoring • Online movies • Schools , tuitions • Word of mouth
- 5. STPD Segmentation Target Demographically Tuitions and Geographically Colleges in Metros Positioning Differentiation True to technology Online Tests Simplicity Flexibility
- 6. GE Matrix Protect. Develop selectively building Invest selectively Invest for growth upon strengths for growth Protect. Develop Invest. The MEDIUM and build organization is Harvest selectively for selective in choice revenue of product/service generation Protect. Develop Divest Harvest or Divest for revenue generation iLiftOff Family and wedding Education .com portal system
- 7. Business Markets Users Influencers Buyers Deciders Gatekeepers Students Gsecs Institution Director Security Admin Admin PA to Faculty Coordinators Director
- 8. SWOT Strengths Weakness * Customized Modular Solution *Reliability * Easy to Deploy *Brand Awareness, Marketing * Web & Cloud Based Strategy SWOT Opportunities Threats * BMC 2013 Budget * Open source s/w like Moodle * Distance education * Technology Changes
- 9. Recommendation • Visit collegesand launch online quiz • College events • Add Library management and hostel management • Offer own servers if institution wants • Add forum • More mobile apps
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Editor's Notes
- #5 Student and Faculty Online Accounts Student Progress ReportsOnline Web Submission of AssignmentsOnline Store Of Notes and PresentationsOnline SchedulesAlumni portalCampus job placementOnline AdmissionsCustom Applications: students election, managing students credit Social pages Auto SMS:Feedback and Quality SurveysOnline Publication of Research JournalsDesktop Widgets
- #6 Segmentation : Based on Industry – Education Industry Geographic- In india MetrosTarget : Tuitions and colleges with
- #7 iLiftOff : 1. 15,000 users and 50,000 tests in 3 months 2. Job Portal allows recruiters to conduct customized test 3. Provides test in IT, Financial law and general aptitudeEducation System: (school, preschool, tuitions ): 1. More competition as compared to others(iLiftOff) 2. Fedena, ifw are some compititorsMarket attractivenessMarket Size,Market growth, Opportunity to differentiate products and servicesBusiness strengthStrength of assets and competencies- Relative brand strength - Market share- Customer loyalty- Relative cost position Family and wedding portal 1. place where all family members can connect online 2. Share photos, videos, can chat all the functionalities provided by this service are also available on facebook group
- #9 WeaknessReliability ProblemRaghav says “Initially a lot of institutes were hesitant to trust our software and its reliability. We then initially focused on the coaching and tuition class market where people were more ready to accept our solution. As our growth continued we got several referrals and were able to provide solutions to larger institutions.” - According to Article by RaghavAggarwal “Our initial focus when we had developed the software was always on the technical side and not so much on the marketing. We mistakenly believed that once we had an excellent offering the marketing required would be minimal. However we have now understood the importance of marketing and our constantly focusing on improving the awareness of our brand and product2.Opportunities - BMC proposed to create central database of information about ongoing civic projects. All information will have to be captured in centralized system through which it can be made more accessible - Distance education will grow at 24% in india , more and more colleges coming so to differentiate from others they need such systems 3. ThreatsMoodle is open source .Moodle has several features considered typical of an e-learning platform, plus some original innovations (like its filtering system).[4]Moodle is very similar to a learning management system. Moodle can be used in many types of environments such as in education, training and development, and business settings.Some typical features of Moodle are:[5]Assignment submissionDiscussion forumFiles downloadGradingMoodle instant messagesOnline calendarOnline news and announcement (College and course level)Online quizWiki