Davy Rennie, Head of The Design Practice at The White Agency, presented on Applying Human-Centred Design (A Creative Approach to Problem Solving) at Mumbrella360.

1. BEING HUMAN
CENTERED WITH
__DESIGN.

2. ?
WHO THE
HELL IS
__THIS GUY…

3. ?
…AND WHY
SHOULD I USE
__DESIGN.

4. “WE CAN’T SOLVE PROBLEMS BY USING
THE SAME KIND OF THINKING WE USED
WHEN WE CREATED THEM.”

5. HUMANS ARE A
DEMANDING BUNCH

6. MONEY, MONEY, MONEY
HUMANS= $
___$ = HAPPINESS*
*It’s true you all know it

7. GOOD DESIGN MEANS
YOU MUST PLACE
HUMANS IN
___THE CENTRE

8. HOW MIGHT WE DO
__ALL OF THAT?

9. USE
DESIGN
FOR
__EVERYTHING.

10. COMPANIES THAT WORK SYSTEMATICALLYWITH
DESIGN HAVE HIGHER EARNINGS AND BIGGER
EXPORTS THAN COMPANIES THAT DO NOT USE
DESIGN. ”
- The economic Effects of Design – DDC 2003
“

11. HOW MIGHT WE
SOLVE CHALLENGES
WITH DESIGN
___TODAY.

12. ONE.
FOCUS.
CHALLENGE.
__SOLVE.

13. TWO.
BE
CONFIDENT
__AF.

14. THREE.
BE
__AMBIGUOUS.

15. DISCOVER DEFINE DESIGN DELIVER

16. FOUR.
GET OFF THE
GOD DAMN
__EMAILS.

17. FIVE.
MVP. MVP.
__HCD.

18. FEASIBILITY
Technology
VIABILITY
Business
DESIRABILITY
Human
START HERE
MAGIC

19. SIX.
BE A
__HUMAN.

20. SEVEN
MOST HUMANS
AREN’T ALWAYS RIGHT…
__THEY NEED YOU.

21. EIGHT.
DON’T STOP AT
__v.01

22. NINE.
AND DO
TWO THINGS
__WIN OR LEARN

23. “A BRILLIANT SOLUTION TO THE
WRONG PROBLEM CAN BE WORSE
THAN NO SOLUTION AT ALL:
__SOLVE THE CORRECT PROBLEM.”

24. MUMBRELLA 360
THANKS,
__QUESTIONS?