Case Study : How CleverTap helped BookMyShow increase User Retention

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Read this case study to understand the challenges faced by apps like BookMyShow & how CleverTap provides solutions via its Behavioral Analytics & Engagement platform.

Data & Analytics

Case Study
CleverTap BookMyShow
increase user
retention by
How
helped
25%

Founded in 2007, BookMyShow enjoys the distinction of being one of the early pioneers in mobile commerce  
and is a leader in the entertainment ticketing space in India.
About BookMyShow
25 million
APP DOWNLOADS
10 million
TICKETS SALES
250
CITIES
admitone
N.O: 0123456789
CINEMA
TICKET
admitone
N.O: 0123456789
CINEMA
TICKET
admitone
N.O: 0123456789
CINEMA
TICKET
www.clevertap.com info@clevertap.com

Analyzing
Campaigns
Onboarding
Users
Maintaining Mobile
App Revenue
Engaging
Users
Retaining
Customers
Segmenting
Users
Every mobile marketer faces difficulties in driving engagement, increasing retention and maintaining on-going mobile app revenue.
BookMyShow identified targeting first-time users was the biggest challenge they faced in today’s competitive landscape.
Challenge
www.clevertap.com info@clevertap.com

Enter CleverTap
The CleverTap Platform provides a single, consolidated and comprehensive solution for all app analytics and user engagement needs.
Everything at one place
Exceptional user engagement experiences powered by world-class analytics
+ =
Behavioral Analytics User Engagement
www.clevertap.com info@clevertap.com

Behavioral Analytics
Attribution
Rich user profilesFunnels
Retention cohorts Uninstalls
Find out where users drop off. Rich user profiles to understand your user better.
Measure how many of your new users come back. Track and analyze app uninstalls.
Optimize your campaign spends across channels.
Device crossovers
Get a single view of the users as they move from
mobile to tablet to desktop.
www.clevertap.com info@clevertap.com

User Engagement
Personalization
A/B Testing
User
Segmentation
Mobile Push
SMS
In-App
Web Push
Remarketing Ads
Webhooks
Web Pop Ups
Email
Clever
Campaigns
Trggered & Scheduled
Campaigns
www.clevertap.com info@clevertap.com
User Engagement

How CleverTap works
Measurement across data,
campaigns and channels
Analytics to understand  
user behavior
Segmentation of users
into actionable groups
Engagement by sending
contextual messages to users
1.
3.
2.
4.
www.clevertap.com info@clevertap.com

How CleverTap helped BookMyShow
NEW USERS USERS BROWSING  
FOR MOVIES
USERS LOOKING
FOR OFFERS
USERS LOOKING  
FOR TICKETS
USERS
TRANSACTING
The CleverTap platform helped BookMyShow optimize push notifications response rates and test multiple
campaigns across their segmented user base to tackle issues with new users.
BookMyShow used CleverTap’s prescriptive marketing tools for optimizing their current mobile marketing campaigns and
updated their messaging strategy.
To broadcast automated/scheduled push notification messages based on the customer lifecycle to all active & non-active users.Goal:
www.clevertap.com info@clevertap.com

Key Results
2x
50%
25%
MONTHLY
ACTIVE
USERS
INCREASE IN
CONVERSION
& TRAFFIC
INCREASE IN
RETENTION
www.clevertap.com info@clevertap.com

CleverTap is a trusted partner for BookMyShow.
They offer an advanced Mobile CRM
Technology,which lets us implement complex
yet easy to set-up automated scenarios for our
Android,iOS,and Windows app users.The
impact of having CleverTap is clearly seen in our
conversions and traffic that has increased over
50% in the last several months.
Marzdi Kalianiwala
Vice President
www.clevertap.com info@clevertap.com

www.clevertap.com info@clevertap.com
Read this casestudy on how
CleverTap helped BookMyShow
increase retention by 25 percent
https://goo.gl/zcKxam
#CleverTapOnSlideShare
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We’d love to hear from you!
Got a question? Send us a message and we’ll respond as soon as possible.
PHONE
+1 415-513-5756 (US)
SALES
sales@clevertap.com
SUPPORT
support@clevertap.com
SAY HELLO
info@clevertap.com
MEDIA
press@clevertap.com
www.clevertap.com

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Building Real-Time Pipelines With FLaNK Timothy Spann, Principal Developer Advocate, Streaming - Cloudera Future of Data meetup, startup grind, AI Camp The combination of Apache Flink, Apache NiFi, and Apache Kafka for building real-time data processing pipelines is extremely powerful, as demonstrated by this case study using the FLaNK-MTA project. The project leverages these technologies to process and analyze real-time data from the New York City Metropolitan Transportation Authority (MTA). FLaNK-MTA demonstrates how to efficiently collect, transform, and analyze high-volume data streams, enabling timely insights and decision-making. Apache NiFi Apache Kafka Apache Flink Apache Iceberg LLM Generative AI Slack Postgresql

DATA SUMMIT 24 Building Real-Time Pipelines With FLaNK

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Case Study : How CleverTap helped BookMyShow increase User Retention

1. Case Study CleverTap BookMyShow increase user retention by How helped 25%

2. Founded in 2007, BookMyShow enjoys the distinction of being one of the early pioneers in mobile commerce   and is a leader in the entertainment ticketing space in India. About BookMyShow 25 million APP DOWNLOADS 10 million TICKETS SALES 250 CITIES admitone N.O: 0123456789 CINEMA TICKET admitone N.O: 0123456789 CINEMA TICKET admitone N.O: 0123456789 CINEMA TICKET www.clevertap.com info@clevertap.com

3. Analyzing Campaigns Onboarding Users Maintaining Mobile App Revenue Engaging Users Retaining Customers Segmenting Users Every mobile marketer faces difficulties in driving engagement, increasing retention and maintaining on-going mobile app revenue. BookMyShow identified targeting first-time users was the biggest challenge they faced in today’s competitive landscape. Challenge www.clevertap.com info@clevertap.com

4. Enter CleverTap The CleverTap Platform provides a single, consolidated and comprehensive solution for all app analytics and user engagement needs. Everything at one place Exceptional user engagement experiences powered by world-class analytics + = Behavioral Analytics User Engagement www.clevertap.com info@clevertap.com

5. Behavioral Analytics Attribution Rich user profilesFunnels Retention cohorts Uninstalls Find out where users drop off. Rich user profiles to understand your user better. Measure how many of your new users come back. Track and analyze app uninstalls. Optimize your campaign spends across channels. Device crossovers Get a single view of the users as they move from mobile to tablet to desktop. www.clevertap.com info@clevertap.com

6. User Engagement Personalization A/B Testing User Segmentation Mobile Push SMS In-App Web Push Remarketing Ads Webhooks Web Pop Ups Email Clever Campaigns Trggered & Scheduled Campaigns www.clevertap.com info@clevertap.com User Engagement

7. How CleverTap works Measurement across data, campaigns and channels Analytics to understand   user behavior Segmentation of users into actionable groups Engagement by sending contextual messages to users 1. 3. 2. 4. www.clevertap.com info@clevertap.com

8. How CleverTap helped BookMyShow NEW USERS USERS BROWSING   FOR MOVIES USERS LOOKING FOR OFFERS USERS LOOKING   FOR TICKETS USERS TRANSACTING The CleverTap platform helped BookMyShow optimize push notifications response rates and test multiple campaigns across their segmented user base to tackle issues with new users. BookMyShow used CleverTap’s prescriptive marketing tools for optimizing their current mobile marketing campaigns and updated their messaging strategy. To broadcast automated/scheduled push notification messages based on the customer lifecycle to all active & non-active users.Goal: www.clevertap.com info@clevertap.com

9. Key Results 2x 50% 25% MONTHLY ACTIVE USERS INCREASE IN CONVERSION & TRAFFIC INCREASE IN RETENTION www.clevertap.com info@clevertap.com

10. CleverTap is a trusted partner for BookMyShow. They offer an advanced Mobile CRM Technology,which lets us implement complex yet easy to set-up automated scenarios for our Android,iOS,and Windows app users.The impact of having CleverTap is clearly seen in our conversions and traffic that has increased over 50% in the last several months. Marzdi Kalianiwala Vice President www.clevertap.com info@clevertap.com

11. www.clevertap.com info@clevertap.com Read this casestudy on how CleverTap helped BookMyShow increase retention by 25 percent https://goo.gl/zcKxam #CleverTapOnSlideShare Click here to Tweet this to your followers

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Case Study : How CleverTap helped BookMyShow increase User Retention

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