This is a project I have completed on the behalf of Full Sail University for my Portfolio 1 class, which is based off personal branding. Completed on September 18, 2023

1. PERSONAL BRAND EXPLORATION
Rose Zubler
Project & Portfolio I: Week 1
September 18, 2023

2. I grew up in a very international household, my
father is Swiss/Italian, while my mother is from
Thailand. My father introduced me to
cosmetology and during that education, I
discovered my passion for beauty and makeup. I
wanted to know more about it, so I attended a
makeup school and got my first job on a movie
set in Switzerland. During that, I uncovered a
curiosity for the film industry.That’s when I
decided to move out to Los Angeles and live the
Hollywood dream, but the city had other plans
for me. I encountered a lot of injustices and lies,
which is why I aspire now to become an
entertainment lawyer.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Production Assistant
• Assistant Producer
• Film and Marketing Assistant
BRAND ARCHETYPE - My archetype is
“The Sage”. A sage doesn’t only think with
their emotions, but rather have them backed
up with factual and proper research.The
archetype takes its time to listen and
understand, before planning its detective
work to execute the needed task. Even
though they can seem cold, they are actually
kind-hearted and trusted advisors for
anyone.
Agents and Business Managers of Artists, Performers, and Athletes
for the Entertainment Industry

4. Mid-Level Production Company Staff
TARGET AUDIENCE
Allison Crooks
Outreach Plan:
• Research open job positions at A
2
4
• Search for an email address, and if not found via
LinkedIn, asking about HR
• After a week, follow up with her, saying I applied for a
job position and would like to talk to a hiring manager
about the application status
People Operations at A24
Angie Clipper
Outreach Plan:
• See what kind of productions they have accomplished
• All I could find was her empty LinkedIn profile and
hope for the best that she would see my message.
• Wait a week after initial contact. Ask how she got the
assistant role, ask if there would be anything I could
help with
Producer's Assistant at River
Road Entertainment
Camille M.
Outreach Plan:
• See what other departments are connected to the NBC
Universe
• Contact via LinkedIn, sharing mutual education
(UCLA), asking for advice about paralegal
• Wait a week, touch base again via LinkedIn
Executive Assistant, Business
and Legal Affairs at FOCUS
Features

5. GOALS
Short Term: (
2
0
2
4
)
• OPT with a paid internship.
‣ Work on various film sets at Full Sail and try out different crew
positions to build experience.
‣ Work with student career development to build a stable resume and
ask them for advice for international student work Visa (or just get
married)
‣ Ask for recommendations where I could apply.
Mid Term: (
2
0
2
6
-
2
0
2
7
)
• Move to England and go to law school.
‣ While working in the USA, research requirements for British Law
Schools. Study for the tests, find a University close to Oxford and
London.
‣ Create a budget and savings enough to move family abroad and to
pay deposit for university
‣ Find a good immigration lawyer
‣ Learn to read and write Thai
Long Term: (
2
0
3
1
)
• Work at an Entertainment Law firm.
‣ While at Law School, begin interning/paralegal at production
companies.
‣ Ask professors for recommendations
‣ Get a cum laude in school

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Scheduling
SOFT
HARD
Novice / Adept / Expert
Multilingual Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Organization Novice / Adept / Expert
Negotiation
SOFT
HARD
Novice / Adept / Expert
Risk analysis Novice / Adept / Expert
Independent Novice / Adept / Expert
Persistence Novice / Adept / Expert

7. I help production companies run smoothly
by focusing on the often-overlooked
operating details between the departments
and report them clearly to each other.
PROMISE

8. CREDENTIALS
Work Experience:
• Freelance Head Makeup Artist for various projects
• Assistant Makeup Artist
• Promoter for non-profit organizations
• Sales apprenticeship for prestige perfumery
Education:
• Business and Management for Entertainment Certificate,
UCLA Extension,
2
0
2
3
• Makeup Artist, Cinema Makeup School,
2
0
2
2
• Artistic Pro Specialist, AOFM London,
2
0
1
9
• Cosmetologist, ARCOS St. Fiden,
2
0
1
7
• Entertainment Business, B.S., Full Sail University (Exp.
2
0
2
4
)
Awards:
•
2
0
2
3
Telly Award Winner: People’s Choice and BestTelevision
• 2023: Two Projects nominated at: LA Short Film Festival
• Various Projects nominated at various film festivals such as:
Wisconsin Film Festival, Chicago South Asian Film Festival,
Drama International Short Film Festival, and many more
• Semi Finalist – Flickers Rhode Island Film Festival

9. COMPETITION
Gina Rujano
Industry Experience:
• Low
Education:
• Entertainment Business, Full Sail University
Leadership Experience:
• None
Skills and Proficiencies:
• Internal Communications-
0
endorsements
• Presentation Skills -
0
endorsements
• Research Skills -
0
endorsements
Rose Zubler
Overall Online Presence:
• Connections:
3
0
, Followers:
6
5
; Beautiful personalized
banner and headshot; Profile is rather bland;
Personalized LinkedIn URL; no recent social media or
general media found on Google top results
• Grade: Room for improvement
Industry Experience:
• Moderate, on set experience
Education:
• Full Sail University, Entertainment Business B.S.
(
2
0
2
4
)
• UCLA Extension, Business and Management for
Entertainment (
2
0
2
3
)
• Cinema Makeup School (
2
0
2
2
)
Leadership Experience:
• Head Makeup Artist
Skills and Proficiencies:
• Time Management-
0
endorsements
• Organization-
0
endorsements
• Multilingual -
0
endorsements
Overall Online Presence:
• Connections:
7
, Customized banner, professional
headshot, profile detail: moderate, moderate activity on
social media, customized URL, published articles
• Grade: Average

10. COMPETITION
Hannah Petosa
Noteworthy Experience:
• Assistant to Producer at Peacock
• Show-runner’s Assistant at Prime Video
• Audience Production Assistant at NBCUniversal
Rose Zubler
Industry Experience:
• Very high
Education:
• Boston University, BS Film and Television, Cum Laude
Skills and Proficiencies:
• Creative Writing-
6
6
endorsements
• Public Speaking-
6
9
endorsements
• Editing-
4
5
endorsements
Overall Online Presence:
• Connections:
5
0
0
+, Banner: Customized from school,
Headshot: Cute, customized URL, active on other
social media platforms, has published articles and
personal website
• Grade: Superior
Industry Experience:
• moderate
Education:
• Full Sail University, BS Entertainment Business
• UCLA Extension, Business and Management for
Entertainment
Leadership Experience:
• Head Makeup Artist for various projects such as:TV
commercials,Theatrical and TV releases, short films
Skills and Proficiencies:
• Time Management-
0
endorsements
• Planning –
0
endorsements
• Film Makeup -
0
endorsements
Overall Online Presence:
• Connections:
7
, Customized banner, professional
headshot, profile detail: moderate, moderate activity on
social media, customized URL, published articles
• Grade: Average, but compared to Hannah, low

11. BRAND POSITION
“THE COMMUNICATOR”
For Production Companies who provide entertainment content to their
audiences, I provide a clear and transparent bridge of communication
and assistance between each department, because I have worked on sets
as a makeup artist and understand the departments’ needs and know how
crucial detailed communication is for a flawless workflow.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• SCORE BizFest
‣
0
9
.
1
3
.
2
0
2
3
, Orlando
• Orlando Film Festival
‣
1
0
.
2
6
.
2
0
2
3
-
1
1
.
0
2
.
2
0
2
3
, Orlando
• Nasstive Entertainment
‣
0
9
.
0
6
.
2
0
2
3
, Bars around Lake Eola
Digital Marketing
• Primary Content: As soon as I am more active on sets, I’ll post lots of
BTS images and promoting other fellow crew members on Instagram. If
I’m on set not as a MUA, that would be posted on my personal account,
and if I am there as a MUA, the content will be on my makeup account.
• Primary Tools: Primary location: Instagram.While on set, there should
be daily approved BTS images or videos in the story reels. On non-
production days, I should post at least once a week of either previous
projects, or share other people’s content in my story
• Website: Share it on my LinkedIn profile and on social media. On the
website itself, there should be a link connected to my social media
account and LinkedIn.

13. PROFESSIONAL
DEVELOPMENT
Mentor
• I think I’ll ask Christine Romano (instructor at Full Sail)
to be my mentor next month. She has worked in the UK
before, owns a production company and has wonderful
connections in various departments. She doesn’t only give
work advice, but also crucial living advice. Being with her
for a month, showed me how much she cares for young
aspiring business students and artists.
Formal Education
• Full Sail University: Entertainment Business BS (exp.
2
0
2
4
)
• Law School Admissions Test (exp.
2
0
2
5
)
Technical Skills
• Technical/Academic Writing
• Accounting
• Foreign Languages (Thai, written)
• Research
Soft Skills
• Leadership
• Emotional Intelligence
• Patience

14. Rose Zubler
How many times have you created a budget that hasn’t been followed
accurately? Well, what I do is I help diverse departments understand each
others' languages to avoid miscommunication. In fact, while working as a
makeup artist on sets, most departments come to the makeup room and
offload their concerns and frustrations.
“

15. REFERENCES
Agents and business managers of artists, performers, and athletes.
(n.d.). Onet Online. https://www.onetonline.org/link/
summary/
1
3
-
1
0
1
1
.
0
0
Allison C. (n.d.). Home. LinkedIn. https://www.linkedin.com/in/
allison-crooks-
4
6
5
b
5
9
1
9
/
Angie C. (n.d.). Home. LinkedIn. https://www.linkedin.com/in/
angie-clipper-
3
3
7
7
9
7
6
/
Bika, N. (
2
0
2
2
). Production Assistant job description. Resources for
Employers. https://resources.workable.com/production-
assistant-job-
description#:~:text=A%
2
0
Production%
2
0
Assistant%
2
0
is%
2
0
a,the%
2
0
crew%
2
0
while%
2
0
running%
2
0
errands
Camille M. (n.d.) Home. LinkedIn. https://www.linkedin.com/in/
camille-m-
7
4
a
6
b
9
b
7
/
Gina R. (n.d) Home. LinkedIn. https://www.linkedin.com/in/
ginarujano/
Hannah P. (n.d.). Home. LinkedIn. https://www.linkedin.com/in/
hannahpetosa/
Indeed EditorialTeam.(2023,August 19).What does an Assistant
Producer do?. Indeed. https://sg.indeed.com/career-advice/
finding-a-job/what-does-assistant-producer-do
Local workshops. (n.d.). SCORE. https://www.score.org/orlando/
local-workshops
Marketing assistant in the film andTV drama industries.(n.d).
ScreenSkills. https://www.screenskills.com/job-profiles/
browse/film-and-tv-drama/sales-and-distribution/
marketing-assistant/
SAGE Brand Archetype Psychology-Driven Brand Strategy. (
2
0
2
3
,
May
2
3
). Kaye Putnam. https://www.kayeputnam.com/
brand-archetype-sage/