Chapter2b McHaney 2nd edition

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Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides

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Chapter2b McHaney 2nd edition

  1. 1. Chapter 2: Blogging for Business Part B Web 2.0 and Social Media for Business Roger McHaney, Kansas State University
  2. 2. Blogger Tutorial http://www.blogger.com/tour_start.g 2 Blogger launched in 1999 by Pyra Labs as one of the first free blog Web sites. Many of today’s blogging features’ conventions developed, popularized and standardized by Pyra Labs. In 2003, Google bought Blogger and added features such as integration with Picasa to enable users to post photos.
  3. 3. Blog Tutorial: First Get a Google Account 3
  4. 4. Blog Tutorial 4
  5. 5. 5
  6. 6. 6
  7. 7. 7
  8. 8. 9
  9. 9. 10
  10. 10. Customize your Blog 11
  11. 11. Areas in the Blogger Configuration Process 12
  12. 12. Areas in the Blogger Configuration Process 13
  13. 13. Areas in the Blogger Configuration Process 14
  14. 14. Example Gadgets 15
  15. 15. Blog Prior to Configuration 16
  16. 16. Example Blog After Configuration
  17. 17. WordPress: Professional Blogging WordPress is blog platform of choice for many businesses First released in 2003 by Matt Mullenweg Grown from simple Web site enhancement code to powerful content management system Downloaded over 65 million times Believed to power 15% of top 1 million Web sites worldwide WordPress most popular content management system on the Web
  18. 18. WordPress is True Web 2.0 Free, open source platform based on PHP and MySQL Large community develops enhancements, fixes bugs, and contributes ideas for new releases Offers easy-to-use themes and templates that provide solutions for less technical users and framework for technical users to create custom Unique template system and plug-in architecture
  19. 19. Open Source Philosophy of WordPress
  20. 20. WordPress Business Advantages
  21. 21. WordPress Business Advantages (con’t)
  22. 22. 24 Setting Up WordPress.com Account
  23. 23. 25
  24. 24. 26 To Get Free Blog for Class
  25. 25. 27 Activate Blog
  26. 26. 28
  27. 27. 29 Go back to Wordpress.com and login
  28. 28. 30 Press ‘Explore the Themes’ button to bring up selection of nearly 200 themes. Some themes are free and others must be purchased
  29. 29. Getting a Free Theme
  30. 30. INove THEME
  31. 31. INove in Action!
  32. 32. Blog customization managed from WordPress dashboard. Link to dashboard using link from panel on left side or dropdown menu attached to blog name.
  33. 33. New posts can be added, settings changed, widgets activated, and appearance modified
  34. 34. Summary Blogs are a class of applications among the first to become associated with transition from static Web pages to social media and Web 2.0. Blogs have transitioned from online journals and bulletin board systems to interactive venues for facilitating communication and messages Businesses use these powerful tools to create a community of customers, potential clients, and employees Blogging is a standard practice in nearly all Fortune 500 firms as well as in many small and medium sized businesses Chapter 2 provided an overview of blogs and examples of Blogger and WordPress
  35. 35. Slide Media from: PresenterMedia.com support@presentermedia.com 4416 S. Technology Dr Sioux Falls, SD 57106 Slides Prepared by Professor Roger McHaney Kansas State University Twitter: @mchaney Blog: http://mchaney.com Email : mchaney@ksu.edu

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