Chapter1b McHaney 2nd edition


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Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides

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Chapter1b McHaney 2nd edition

  1. 1. Chapter 1: Introduction to Web 2.0: Part B Web 2.0 and Social Media for Business Roger McHaney, Kansas State University
  2. 2. Content Sharing Content sharing using Web 2.0 ideas has grown in importance and acceptance in the business world. Businesses are getting their message out into the world by sharing their materials.
  3. 3. Innovative ways to leverage existing content have been developed and promoted with Creative Commons attribution
  4. 4. More About Content Sharing • Has overlap and integration with social media. • Web sites like YouTube are social media primarily focused on video sharing. • Content sharing important to business includes sites that promote text, photos, videos, multimedia, e- books, business presentations and artifacts. • Materials often posted to gain recognition in particular areas.
  5. 5. Flickr is a popular example of content sharing
  6. 6. Matt McGee Suggests Business Uses for Flickr
  7. 7. Matt McGee Suggestions (con’t)
  8. 8. Photo Sharing • Many photo sharing sites offer photo hosting. A photo on their site can be displayed on a business blog or Web site without the photo being on the business server. Reduces storage space required on a site.
  9. 9. Example Content Sharing Sites
  10. 10. More Example Content Sharing Sites
  11. 11. Scribd Hosts Business Documents
  12. 12. DocStoc Provides Documents for Small Businesses
  13. 13. Filtering/Recommendations • Web 2.0 concepts of interacting, sharing and collaborating allow individuals to make recommendations and provide opinions about online content • Grassroots opinions replace expert opinions once limited to powerful individuals with access to press • Social news such as Google News, Digg Top News, Reddit, Delicious and others promote stories rated highest by viewers • Collected wisdom of multiple people often provides unanticipated social structures
  14. 14. Reddit Relies on Social Recommendations
  15. 15. Social Bookmarking • Relies on user community to create a self-organizing reference system. Works this way: • A system such as this allows a user community to share and categorize large numbers of bookmarks and create an index of helpful Web sites (1) community member locates a Web site of interest (2) they bookmark page so returning is easier (3) software adds individual bookmark to database (4) database shares collected bookmarks with entire group.
  16. 16. Example Sites Using Social Bookmarking
  17. 17. Example Sites Using Social Bookmarking
  18. 18. More Example Sites Using Social Bookmarking
  19. 19. Tagging • Closely related to social bookmarking • Often key components of bookmarking sites • Descriptive keywords assigned by people • Help identify content on the Web
  20. 20. Geo-Tagging Tagging is not limited to virtual applications. Tagging is used by owners of mobile devices to describe real world geographic locations, features, and other objects
  21. 21. Web Applications Apps are an amazing proliferation of easy-to-use, low-cost tools. Used for business, pleasure, or individual productivity. Hundreds of thousands of cross-platform applications readily available for nearly every imaginable use. Business users can visit the Apple or Android App store and find tools for tasks using mobile devices.
  22. 22. Summary • Business practices are transformed by emerging capabilities of Internet and Web • Recent changes are related to Web 2.0 and the use of mobile smart devices • Web 2.0 includes: (1) social media, (2) filtering and recommendations, (3) content sharing, and (4) Web apps • These technologies force organizations to rethink their business operations and how to connect with customers, employees and stakeholders
  23. 23. Slide Media from: 4416 S. Technology Dr Sioux Falls, SD 57106 Slides Prepared by Professor Roger McHaney Kansas State University Twitter: @mchaney Blog: Email :