Web 2.0 and Social Media for BusinessChapter 1: Introduction to Web 2.0: Part B Roger McHaney, Kansas State University
Content SharingContent sharing using Web2.0 ideas has grown inimportance andacceptance in the businessworld. Businesses are gettingtheir message out into theworld by sharing theirmaterials.
Innovative ways toleverage existingcontent have beendeveloped andpromoted with CreativeCommons attribution
More About Content Sharing• Has overlap and integration with social media.• Web sites like YouTube are social media primarily focused on video sharing.• Content sharing important to business includes sites that promote text, photos, videos, multimedia, e- books, business presentations and artifacts.• Materials often posted to gain recognition in particular areas.
Photo Sharing• Many photo sharing sites offer photo hosting. A photo on their site can be displayed on a business blog or Web site without the photo being on the business server. Reduces storage space required on a site.
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Filtering/Recommendations• Web 2.0 concepts of interacting, sharing and collaborating allow individuals to make recommendations and provide opinions about online content• Grassroots opinions replace expert opinions once limited to powerful individuals with access to press• Social news such as Google News, Digg Top News, Reddit, Delicious and others promote stories rated highest by viewers• Collected wisdom of multiple people often provides unanticipated social structures
Social Bookmarking• Relies on user community to create a self-organizing reference system. Works this way: (1) community member locates a Web site of interest (2) they bookmark page so returning is easier (3) software adds individual bookmark to database (4) database shares collected bookmarks with entire group.• A system such as this allows a user community to share and categorize large numbers of bookmarks and create an index of helpful Web sites
Tagging• Closely related to social bookmarking• Often key components of bookmarking sites• Descriptive keywords assigned by people• Help identify content on the Web
Geo-TaggingTagging is not limited to virtualapplications. Tagging is used by ownersof mobile devices to describe real worldgeographic locations, features, andother objects
Web ApplicationsApps are an amazing proliferation of easy-to-use, low-costtools.Used for business, pleasure, or individual productivity.Hundreds of thousands of cross-platform applicationsreadily available for nearly every imaginable use.Business users can visit the Apple or Android App store andfind tools for tasks using mobile devices.
Summary• Business practices are transformed by emerging capabilities of Internet and Web• Recent changes are related to Web 2.0 and the use of mobile smart devices• Web 2.0 includes: (1) social media, (2) filtering and recommendations, (3) content sharing, and (4) Web apps• These technologies force organizations to rethink their business operations and how to connect with customers, employees and stakeholders
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