10. Expanding your Knowledge
Asset Management
Internal Values
• Creating a strong
company culture
• Strategic Partnerships
• Commitment to
Continued Learning
11. Expanding your Knowledge
Why do consumers buy?
External Values
Does it?
• Save Money
• Save Time
• Avoiding Effort
• Providing Comfort
13. Expanding your Knowledge
Selling a “A Deeper Understanding”
Knowing Your Products
• Where does it come from?
• Is it of low toxicity?
• What is the LCC?
• How does it save?
• Making a difference
with our buying dollars
14. Expanding your Knowledge
Who is keeping Score?
Diagnostic Tools
Performance Scores
Predicting Impacts
http://echoenergyllc.net/?page_id=89
15. Expanding your Knowledge
New Technologies
SIEBEN LINDEN,
Germany (CNN) --
Straw and clay are
the building
materials of choice
for a few dozen
ecologically minded
people in the eastern
German village of
Sieben Linden.
20. Lets Review
• What market trends indicate growth in EE and green remodels?
• How does LCA and LCC enhance your understanding of
sustainability?
• When rating home EE, what score is most important?
• What does IECC mean and what does it do?
21. Objective #2
1. Expanding your Knowledge Base
2. Increasing your Bottom Line
3. Being Different
4. Becoming the Expert
5. Mainstreaming High Performance
24. Greening the Office
10 Steps to Savings
1. Use electricity wisely
2. Reduce, reuse, and recycle
3. Use environmentally friendly office products
4. Use non-toxic cleaning products
5. Make eco-friendly food choices
6. Telecommuting from home
7. Transportation – carpool or public transport
8. Aim for a paperless office
9. Institute a casual dress code
10. Purchase fair trade & organic goods
28. Lets Review
• How does the whole house approach save money?
• Name 5 things you can do that will save money at
the office
• What do we spend the most energy on at home? At
the office?
29. Objective #3
1. Expanding your Knowledge
2. Increasing your Bottom Line
3. Being Different
4. Becoming the Expert
5. Mainstreaming High Performance
30. Being Different
Provide Home Performance
• Utility Bill Analysis
• Blower Door Test
• Infrared Analysis
• Duct Testing
• Moisture Analysis
• Combustion Safety
• Weatherization
• IAQ Concerns
31. Being Different
Homeowner Health & Safety
http://blog.sheahomes.com/regions/arizon
a/keeping-your-family-healthy/
http://www.trilogylife.com/superiology/
Market your Passion
Health, Safety & Comfort
Do this at Home
38. Being Different
Green Mortgages EEMs
• double-paned windows
• geothermal water heaters
• HVAC systems
• radiant heat barriers
• improved insulation
• solar panels
45. Choose Your Format
Utilize Your Partnerships
Co Brand and Co Market
Utilize Social Media
Be a Leader
Being Different
Putting Proof in the Pudding
46. Lets Review
• What are the main elements of Home Performance?
• What is an energy dashboard?
• What are home diagnostic tools and outcomes?
• What is the difference between BPI and RESNET?
• What is a good HERS rating?
• Why build a case study?
47. Objective #4
1. Expanding your Knowledge
2. Increasing your Bottom Line
3. Being Different
4. Becoming the Expert
5. Mainstreaming High Performance
48. Baby Boomers are Staying Put
A Unique Opportunity
What does this mean to
the future of High
Performance Remodeling?
I call it job security!
49. High Performance Remodeling
NARI Program
NARI's High Performance Remodeling
course is multi-faceted, focusing on energy
efficiency and conservation, indoor air
quality, efficient use of resources, recycling
of demolition material and renewable
energy sources, among other topics.
The program runs for 12 weeks with a 2-
hour class weekly. Each class will address
specific topics such as building science
application, green remodeling guidelines,
solar applications, appliance selection and
marketing a green business.
50. Universal Design
NARI Program
NARI's Universal Remodeling education course will
provide you with the tools to sell and conduct
remodeling projects that are based on Universal Design
principles.
These types of projects are attractive not only to those
who wish to age-in-place but also families with special
needs and families that are forward thinking.
You will learn the seven principles of Universal Design,
how to interview clients with an understanding and
consideration of their special needs, and finally the
how-to of building these projects.
This course also serves as a prep course for the
Universal Design Certified Professional (UDCP)
designation.
51. Certified Green Professional
NAHB Program
The Certified Green Professional™ designation
recognizes builders, remodelers and other
industry professionals who incorporate green
building principles into homes— without driving
up the cost of construction.
Classwork leading to the designation provides a
solid background in green building methods, as
well as the tools to reach consumers, from the
organization leading the charge to provide
market-driven green building solutions to the
home building industry.
52. REGREEN Trained Professional
ASID & USGBC Partnership
REGREEN addresses the major elements of any
green residential renovation project, including the
site, water efficiency, energy and atmosphere,
material and resources, and indoor environmental
quality.
REGREEN Trained professionals have been
educated in product selection, building systems
integration, and green strategies. As a result,
REGREEN Trained professionals are well equipped
to make retrofit decisions that improve home
performance and indoor air quality, preserve the
environment, and save homeowners money.
The certificate of completion program is designed
to prepare REGREEN Trained professionals to make
an immediate and measurable impact on the
environment and welfare of their clients.
53. Lead Safe
EPA Program
To become a certified renovator,
individuals are required to take eight
hours of training, of which two hours
must be hands-on training, to
become certified. This training is
good for five years.
In addition, renovation firms must be
certified by EPA or by a state
authorized by EPA to administer its
own program and is good for five
years.
54. Healthy IAQ Protocols
EPA Program
http://www.epa.gov/iaq/pdfs/epa_retrofit_protocols.pdf
These protocols apply to existing single-family
and multi-family low-rise residential buildings.
They provide guidance for conducting home
assessments and undertaking the responses
necessary to maintain or improve indoor air
quality and safety.
The protocols also can help improve the quality
of home weatherization projects and other
energy-efficiency retrofit or remodeling jobs,
thus reducing failures and call-backs.
55. Water Sense
EPA Program
WaterSense helps people save water with a
product label and tips for saving water around
the house. Products carrying the WaterSense
label perform well, help save money, and
encourage innovation in manufacturing.
WaterSense partners with manufacturers,
retailers and distributors, and utilities to bring
WaterSense labeled products to the marketplace
and make it easy to purchase high-performing,
water-efficient products. WaterSense also
partners with landscapers to promote water-
efficient landscape irrigation practices.
http://www.epa.gov/watersense/about_us/index.html
56. RESNET
Trained Professionals
RESNET Qualified EnergySmart Contractors are
experts in their individual trades and have additional
training in safe energy efficient practices.
When errors such as improper venting could lead to
illness and even death for your family, you want to
know that you're working with a trained professional
who knows the risks - and how to prevent them.
EnergySmart Contractors receive continuing
education on an annual basis in order to stay on top
of the latest developments in energy efficiency and
safety.
57. RESNET Continued
Effectiveness & Saving Money
While ordinary contractors are focused on
their specific trade, RESNET Qualified
EnergySmart Contractors think of the house
as a set of interconnected systems.
They understand how a change in one
system can affect another, and they know
how to avoid any dangerous mishaps.
A job done by a professional who is
specially trained in energy efficiency will
save you more energy, resulting in lower
energy bills each month.
Even the most energy efficient windows will
still leak air if they're installed incorrectly.
58. Building Performance Certified
BPI Program
There’s a reason why low-bid contractors say
they can do the job for less – most often they
won’t address the real issues.
When it comes to improving the comfort, health,
safety, durability and energy efficiency of your
home, only trained specialists using the right
diagnostic equipment and the house-as-a-
system approach can actually solve the
problems.
The BPI Quality Assurance Program helps ensure
the job will be done to your satisfaction
http://www.bpi.org/homeowners_benefits.aspx
59. NABCEP Certified
Renewables Sales & Installation
The North American Board of Certified Energy Practitioners (NABCEP) is the
“gold standard” for PV and Solar Heating Installation and PV Technical Sales
Certification. Raising industry standards and promoting consumer confidence,
NABCEP offers certification and certificate programs to renewable energy
professionals throughout North America.
The NABCEP is the most respected, well-established, and widely recognized
certification organization for North American solar professionals in the field of
renewable energy. NABCEP was founded with the mission to support and work
with the renewable energy and energy efficiency industries, professionals and
stakeholders to develop and implement quality credentialing certification
programs for practitioners.
60. Green Associate
USGBC Program
The LEED Green Associate credential demonstrates a
solid and current foundation in green building principles
and practices. From marketers to lawyers, landscape
architects to education professionals, and product
manufacturers to policymakers, LEED Green Associates
enjoy a broad understanding of sustainability that
bolsters their careers and enhances their lives.
LEED Green Associates earn their credential by passing a
two-hour, computer-based exam comprising 100
randomly delivered multiple-choice questions.
The LEED Green Associate credential denotes basic
knowledge of green design, construction and
operations. Professions that may be interested in the
LEED Green Associate include real estate, law, planning,
manufacturing, marketing, leasing, sales, education and
those new to green building.
62. EarthCraft Homes
Renovation Guidelines
In 1999, the Greater Atlanta Home Builders Association
and Southface launched EarthCraft House, a residential
green building program designed to address the climate
conditions of the Southeast.
EarthCraft House certifications are determined through a
points-based worksheet, which allows builders to select
the sustainability measures that are best suited for their
project.
Worksheet items address proper site planning, energy-
efficient appliances and lighting, resource-efficient
building materials, indoor air quality, water conservation
and homebuyer education, and all are verified during site
visits and inspections.
EarthCraft-certified homes must also pass diagnostic
tests for air infiltration and duct leakage standards, and
homes certified at the gold or platinum levels must meet
ENERGY STAR requirements. EarthCraft Technical Advisors
provide technical assistance to the builder during the
initial design review and throughout project design and
construction.
http://www.earthcraft.org/house
64. EnergyStar Homes
Based on Building Science
To earn the ENERGY STAR rating a home must meet strict guidelines for energy
efficiency set by the U.S. Environmental Protection Agency (EPA). Homes achieve
this level of performance through a complete package of building science
measures including:
1. A Complete Thermal Enclosure System — Comprehensive air
sealing, properly installed insulation, and high-performance
windows work together to enhance comfort, improve durability,
reduce maintenance costs, and lower monthly utility bills.
2. A Complete Heating and Cooling System — High-efficiency
systems that are engineered and installed to deliver more comfort,
better moisture control, improved indoor air quality, and quieter
operation.
3. A Complete Water Management System — A comprehensive
package of best building practices and materials protects roofs,
walls and foundations from water damage, provides added
protection, and reduces the risk of indoor air quality problems.
4. Energy-Efficient Lighting and Appliances — ENERGY STAR
certified lighting, appliances, and fans are commonly installed
throughout ENERGY STAR certified homes, helping to reduce
monthly utility bills, while providing high-quality performance.
To ensure that a home meets ENERGY STAR guidelines, third–party verification
by a certified Home Energy Rater (or equivalent) is required.
65. NC Healthy Built Homes
EnergyStar Partnership
The NC HealthyBuilt Homes Program provides a
certificate for homes meeting "green home guidelines"
built by residential builders and developers who
practice sustainable, high performance building
strategies making the home a comfortable, healthy and
affordable place to live.
These builders implement strategies that reduce energy
and water usage, promote renewable energy use, help
protect the land and natural resources where the home
is built, and reduce pollution and the waste of natural
resources during the manufacturing and construction
phases and throughout the life of the home.
The NC Solar Center and the NC HealthyBuilt Homes
Program are proud to partner with ENERGY STAR to
promote energy efficient products and practices that
save money and protect our environment.
All NC HealthyBuilt Homes must meet ENERGY STAR
requirements to earn a label as an ENERGY STAR home
66. NAHB
National Green Building Program
Green building, also known as high
performance building or sustainable
construction has been practiced by builders
and remodelers for centuries but the
modern era of sustainable construction
started in the 1970’s as oil prices rose and
the need for energy efficiency increased.
High performance buildings are designed
and constructed to incorporate
environmental considerations and resource
efficiency into every step of the home
building and land development process with
the goal to minimize its environmental
impact. Green building is a practical
response to a variety of issues that affect all
of us — like increasing energy prices,
waning water resources, and changing
weather patterns.
67. NAHB
National Green Building Program
Choosing green means making intentional decisions about:
Energy efficiency improvements such as a high-performance building
envelope, efficient HVAC systems, high-performance windows and energy-
efficient appliances and lighting
Water conservation measures such as water-efficient appliances and
fixtures, filtration systems, and drought resistant or low-maintenance
landscaping
Resource conservation using materials and techniques such as engineered
wood and wood alternatives, recycled building materials, sustainably
harvested lumber, and more durable products
Indoor environmental quality considerations such as effective HVAC
equipment, formaldehyde-free finishes, low-allergen materials, and products
with minimum off-gassing or low volatile organic compounds (VOCs)
Site design planning such as minimizing disruption and preserving open
space
Home owner education through manuals and operating guides
68. Environments for Living
MASCO Company
http://vimeo.com/6094081
http://www.advancedenergy.org/buil
dings/programs/environments_for_li
ving/
Building green, energy efficient homes can help you
compete in today's market. That's because
homebuyers care about issues like operating costs
and resale value, and local communities are
concerned about environmental impact. At the same
time, you care about quality construction, customer
satisfaction and reduced risk. And demonstrating
your commitment to prospective buyers.
The Environments For Living® program offers
builders a comprehensive range of energy-efficiency
services and tools, from plan reviews, training and
field testing to certification and marketing. It
delivers measurable results and tangible benefits,
including limited guarantees* on comfort and
heating and cooling energy use. And the
Environments For Living Certified Green program
adds even more benefits you can provide to your
homebuyers.
http://www.environmentsforliving.com/EF
LPublicSite/index.jsp?action=tr_landing
70. Ecomagination Homes
A GE Company Effort
ecomagination is
GE’s commitment
to imagine and
build innovative
solutions to today’s
environmental
challenges while
driving economic
growth.
73. Lets Review
• What does it mean to be an expert in High Performance?
• What 3 programs does RESNET have for design-build firms?
• What does NABCEP stand for?
• Name 3 home certification programs
• What is a smart home?
74. Objective #5
1. Expanding your Knowledge Base
2. Increasing your Bottom Line
3. Being Different
4. Becoming the Expert
5. Mainstreaming High Performance
75. Mainstreaming High Performance
Don’t kill them with Technical Language
Thermodynamics 1 & 2
Passive Solar
Permeability
Reflectivity
R-Value & U-Value
Combustion Hazards
Deconstruction & OVE
Wastestreams Management
MVR ERV HRV HDD & SEER
79. Mainstreaming High Performance
Getting the Right Subs
How do we find them
Are they willing to listen
Are they flexible
Have they been through training
Do they make ethical choices
80. Mainstreaming High Performance
The Value of an Energy Auditor
Testing in and Testing Out
Co Presenting and Marketing
Allows for Transparency
Keeps you Honest
84. Mainstreaming High Performance
Applying what we Learned
1. Describe Home Performance Services
2. Define a Feasibility Study
3. Sharing comes in many flavors
4. Lifelong Learning
85. Mainstreaming High Performance
Getting Started
1. Get after “low hanging fruit”
2. Get certified – individually and as a group
3. Assess CSR Planning and its benefits
4. Locate local, state and federal EE & RE
programs and their financial tools
86. Lets Review…
• How can we communicate technical attributes to
homeowners?
• What are the 3 barriers and why are they important?
• What is a strategic partner?
