2. ABOUT US
Group 7 Has Affirmatively
Approached & Come Up With A
Start-up Company Called
EARTH RISE PVT. LTD. An
Environment Friendly Product
Made With Recycled Plastic
Known As PINE FEAST Is
Launched By EARTH RISE.
2021 Academic Project by Group 7 2
3. EXECUTION
COMPANY NAME
& LOCATION
BRAND & LOGO
SERVICE
OFFERED
PURPOSE OF OUR
PLAN
EARTH RISE PVT.LTD. & it is located Althan, Surat & Seattle,
USA
PINE FEAST Along With Its Fine Bowl Shape Logo.
We Present And Offer Our Customers A High Warranted
Product Used In Their Day To Day Life.
The MAIN OBJECTIVE OF OUR PLAN IS TO APPLY THE 4
R’S WHERE EVER POSSIBLE(Recycling prevents the
emissions of many greenhouse gases and water pollutants,
and saves energy) & THE MANUFACTURING COSTS ARE
FEWER.
2021 Academic Project by Group 7 3
4. IDEATION PHASE
After a challenge has been stated, each team
member silently develops a radical idea or a
breakthrough solution during the individual
ideation 'Garden' phase. These ideas are
shared by the team members after the
'Garden' phase has been
completed.The 'Garden' phase is followed by
a quick idea assessment phase to choose the
best base idea to build upon. The best
strategic idea is selected based on pre-defined
evaluation criteria, such as Weighted Guiding
Principles.Team members vote on the
proposed ideas and the most popular one wins
through. Special "Gold Coin Cards" can be
used to speed the voting process. The team
leader make the final decision in case two or
more ideas got an equal number of votes.
Afterwards, the team members are asked to
generate ideas that add value to the base idea.
During this 'Kitchen' phase, team members
work in a supportive and collaborative mode to
build upon the base idea and come out with a
stronger concept. To align this intellectual
teamwork strategically, the team leader, the
sponsor or the trainer may state some desired
outcomes and ask for ideas on how to get
there. Team members can contribute their
suggestions and constructively comment or
add to the discussion. Thus more and more
ideas are added to the base idea to make it
more effective.The 'Kitchen' mindset of a chief
who is cooking a delicious dish out of available
ingredients leads to a collaborative,
constructive and additive atmosphere which
results in amazing creative outcomes.
2021 Academic Project by Group 7 4
5. COMPANY DISCRIPTION
Our Company’s Name Is Earth Rise
Pvt. Ltd.
Our Company Offers 1.5 Years Warranty
With Our Products As It’s A Highly
Preserved Product Made With #5
Plastic(polypropylene A Type Of Plastic
Which Is Sustainable And High Heat
Resistant). Our Company Also Donates
1.5 Rupee From Every Product
Purchased Into The Cancer Care Arenas.
Our Company's Mission Statement Is
Based On The 4r's Reduce, Reuse,
Recycle & Recover
The Idea Behind Our Company Is That We At
Earth Rise Pvt Ltd Believe That If We Want
To Have A Sustainable Future For Further
Generations To Come And It Is In Our Hand
To Make Sure That Earth Is Saved From
Plastic Which Takes Years To Degrade
Naturally And It Will Cause Unimaginable
Amount Of Pollution If We Burn It. So That Is
Something That Brought Us Together As A
Group Initially Where We Did Environment
Awareness Seminars And During The
Pandemic We Had Time To Think About How
To Push This Idea To A Next Level And We
Decided To Come Us With Such A Product.
Our target market are normal
households as our products include a
range of kitchen tools.
2021 Academic Project by Group 7 5
6. COMPANY DESCRIPTION
Online Market
• We Have An Instagram Page Through
Which We Try To Expand Our Reach
As Much As Possible.
• We Have Also Reached Out To E-
Commerce Platforms Such As
Amazon & Flipkart To List Our
Products.
• We Have Also Created An Official
Website In Which Not Only Display
Our Products But We Also Inform
People About Various Initiatives We
Take To Preserve The Environment
Through Not Only Recycling But Also
Posting Various Articles & Strides We
Have Taken So Far.
Offline Market
• We Have Also Put Up Our Products
Across Various Shopping Stores Like
Big Bazaar, Star Bazar & D-mart As
There We Would Have A Lot Of
Visibility Since Many Potential
Customers Visit Such Stores.
2021 Academic Project by Group 7 6
7. COMPANY
DESCRIPTION
We Have Set Out Two Markers As A Sign Of
An Healthy Business Which Are Marketing &
Financial Stability.
• In Marketing Our Immediate Target Is To
Expand Our Reach As Much As Possible &
Bring In New Customers & Our Future Goal
Is To Have An High Retention Percentage
Since Its Easier Than Creating New
Customers.
• Financial: Our Immediate Financial Goal Is
To Recover The Amount Invested & Our
Future Goal Is To Sell Shares Of The
Company To Raise Funds.
2021 Academic Project by Group 7 7
8. SOCIAL CAUSE
• Our Company Donates 1.5 Rupee From
Every Product Purchased Into The Cancer
Care Arenas.
• Help environment to clean up.
• Offer employment to workers in Surat.
2021 Academic Project by Group 7 8
9. SERVICES DESCRIPTION
IN-DEPTH DESCRIPTION OF YOUR SERVICES,
EMPHASIZING THE SPECIFIC BENEFITS TO
THE CUSTOMER/SOCIETY
• Conserve Natural Resources
• Saves Energy
• Reduce Greenhouse Gas
Emissions
• Stimulate The Use Of Greener
Technologies.
• Conserve Natural Resources
AN EXPLANATION OF HOW YOUR SERVICE
HAS ADVANTAGES OVER THE COMPETITION
• Access To Natural Resources That Are Restricted
From Competitors.
• Highly Skilled Labor.
• A Unique Geographic Location.
• Access To New Or Proprietary Technology.
• Ability To Manufacture Products At The Lowest
Cost.
• Brand Image Recognition.
2021 Academic Project by Group 7 9
10. SERVICES DESCRIPTION
• Determine Your Objective and Budget.
• Identify Your Target Audience.
• Create Your Message.
• Develop Your Media Strategy.
• Implement Your Marketing Campaign.
• Measure & Analyze Your Results.
2021 Academic Project by Group 7 10
Design a marketing campaign for an imaginary business that is
relevant to real-life clients you are pursuing. It should include
information about how the campaign will be built and how the
general public are to participate or know about the product &
campaign.
11. S.W.O.T. ANALYSIS
STRENGTHS
Strengths are seen internally.
WEAKNESS
Weaknesses are the opposite of your strengths.
OPPORTUNITI
ES
Opportunities are usually external factors in your
organization that have a high probability of
bringing success.
THREATS
When there are opportunities, it will always be
accompanied by threats.
2021 Academic Project by Group 7 11
12. STRENGTHS
W hat does your consulting firm do well?
LOCATION, UNIQUENESS, CONSISTANT QUALITY, SALEABLE
PRODUCT, LOW CAPITAL REQUIREMENT, ETC.
PINE FEAST KITCHEN TOOLS MADE FROM ECO FRIENDLY
MATERIAL WHICH MOST OF THE COMPETITORS DON’T
FOLLOW.
Presence?
THE COMPANY IS NOT ONLY BUILT UP FOR PROFIT MOTIVE
BUT ALSO FOR SOCIAL CAUSES & WITH IDEAS OF OUR
TEAM.
2021 Academic Project by Group 7 12
W hat makes it unique?
13. WEAKNESS
W hat do your competitors of fer that you don’ t?
SINCE PINE FEAST IS A NEW PRODUCT, COMPETITIORS
OFFER VARITY, DISCOUNTS AS WELL AS TIE UP WITH THEIR
OLD CLIENTS.
Is your customer base small?
SINCE EARTH RISE IS A START-UP COMPANY WE PRIMARILY
HAVE BROAD CUSTOMER BASE.
2021 Academic Project by Group 7 13
14. OPPORTUNITIE
S
Are there any trends in consulting products that you can
leverage?
THOUGHT OF USING RECYCLED PLASTIC BOOST THE
PROCTS LEVERAGE.
YES, OUR COMPANYS PRODUCTION JOURNEY IS VLOGGED
ON OUR SITE IN REGARDS.
Are there any certifications that you can achieve to increase
your qualification and prestige?
NOT YET BUT OUR COMPANY IS OPTING FOR IT PRONTO.
W hat services can you offer now due to customers’ high demand
that you haven’t done bef ore?
IMPROVE PACKAGING, CUSTOMER LOYALTY, MAJOR
FACILITY EXPANSION, FAST GROWTH ALONG WITH R&D.
2021 Academic Project by Group 7 14
Can you take advantage of the Internet and new technology to
maximize the speed and effectiveness of your products?
15. THREATS
W hat changes in the marketplace and customer shopping habits
can become a significant threat to your business?
USEAGE OF METAL SUPPLIES, MATERIAL SCARCITY,
ENVIRONMENTAL PROTECTION STANDARDS …
PRICE FLUCTUATIONS, EXPENSIVE COMPETITORS & MANY
MORE REASONS ADD UPTO STREE IN OUR BUSINESS.
How skilled and experienced is your workforce?
SKILLED ENOUGH TO GET THE JOB DONE BUT STILL UNDER
TRAINING.
2021 Academic Project by Group 7 15
Do the new changes and modifications related to the legislation
make your operations harder?
17. MARKETING PLAN
Explain: How you will reach target
customers and enter the market.
There are 3 ways to do so:
• Wholesaler
• Retailer
• Direct 2 Customer Sales
Festive Themed Campaign
strategy
If you don’t have much to give, you
can always give thanks!
• Encourage
• Reward
• Offer Free Gift Wrap Or Hold A Gift-
wrapping –Event
• Put On A Holiday Referral Contest
• Host A Themed Get-together
• Provide Gift Discounts
• Run Holiday Specials With Other
Businesses
• Social Media Campaign To Spread Good
Cheer
2021 Academic Project by Group 7 17
18. MARKETING MIX
PRODUCT
Product refers to a good or service that a
company offers to customers. The type of
product also partially dictates how much
businesses can charge for it, where they should
place it, and how they should promote it in the
marketplace.
PLACE
When a company makes decisions regarding
place, they are trying to determine where they
should sell a product and how to deliver the
product to the market.
PROMOTION
Promotion includes advertising, public relations,
and promotional strategy. The goal of promoting
a product is to reveal to consumers why they
need it and why they should pay a certain price
for it.
PRICE
Price is the cost consumers pay for a product.
Marketers must link the price to the product's
real and perceived value.
2021 Academic Project by Group 7 18
22. BUDGET COSTING & FUNDINGS
From Financial Plan & Projections
BEGINNING
EXPENSE=₹12,50,000
2021 Academic Project by Group 7 22
50000
200000
200000
800000
Cash
Advertisement
Raw material
Assets
• Started With- ₹13,00,000
• Need For Further Business- 9 To 10 Lakh
• Target To Achieve In Next 3-4 Years- Above 3 Crore
Later Further Expenses To Be Added Are As Follows:
• Sales – ₹50,60,000
• Raw Material For The Year- ₹9,00,000
• Electricity- ₹1,20,000
• Salaries Of Employee-₹ 85,600
• Start Up- ₹12,50,000
23. FINANCIAL PLAN &
PROJECTIONS
We Will Grow Our Business A lot And Make A Lot
Of Profit Of Crores In Next 4-5 Years. For That We
Will Work Hard, We Will Make Strategic Plans, We
Will Add More Money Marketing, We Will Try To
Spread Our Business Everywhere, By Increasing
Branches, Machinery, Employees, Managers, Land
And Building, And Interesting Advertisement, And
Also We Will Take Advice From Some Scholars, To
Make More Profit And Increase Our Business. As
From Next Year We Will Not Have To Do Start Up
So Will Save More Money.
2021 Academic Project by Group 7 23
24. TWO-YEAR ADVANCE ACTION PLAN
DRAFT
GATHER
FEEDBACK
DELIVER TO
CLIENT
2022 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2023 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
RUN FOCUS
GROUPS
TEST DESIGN LAUNCH DESIGN
2021 Academic Project by Group 7 24
25. MEET THE TEAM
ISH ITA GOD HANIYA
P R E S I D E N T
TABASSUM SH AIKH
F I N A N C I A L P L A N I N G &
P R O J E C T I O N S
AVANTIKA
KESARW ANI
M A R K E T I N G P L A N
H AR SH VYAS
C O M P A N Y D E S C R I P T I O N
D IN ESH N AIDU
S E R V I C E D E S C R I P T I O N
MAN DAR PATIL
I D E A T I O N P R E S E N T A T I V E
R ISHIT SON I
S O C I A L C A U S E
P E T I T I O N I S T
2021 Academic Project by Group 7 25
26. SUMMARY
At Earth Rise, We Believe In Giving 110%. By Using
Our Next-generation Creative Skills, We Help
Throughout The Places To Manage Agile
Of Workflows. We Thrive Because Of Our Market
Knowledge And Great Team Behind Our Products .
Pine Feast Is Genuinely A Helpful And Futuristic
Product. As Our CEO Says, "Efficiencies Will
Come From Proactively Transforming How We Do
Business.”
2021 Academic Project by Group 7 26
27. THANK YOU
BBA (HONS.) in Marketing Management
+91 1234567890
earthrise1234@gamil.com
www.pinefeastearthrise.com
ON SOCIAL MEDIA @pinefeast_earthrise
2021 Academic Project by Group 7 27
