Competitive Innovation is a product and packaging design firm celebrating over 25 years of experience. They focus on delighting customers through insight-driven innovation and design. Their expertise includes qualitative research, concept creation, and technical feasibility assessments to develop solutions that can succeed commercially. They also have extensive experience in sustainable development and life cycle assessment.

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TRULY DELIGHTING CUSTOMERS THROUGH INSIGHT & INNOVATION
DRIVEN PRODUCT & PACKAGE DESIGN AND DEVELOPMENT
COMPETITIVE INNOVATION LLC

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Celebrating over 25 years, Competitive Innovation is a product & packaging
research, design and development firm that focuses on truly delighting
customers through insight & innovation driven product & package design
that delivers business results.
We make your products & packaging work “smarter” for your business from
store shelf to disposal. Our expertise and specialty is in the research,
design, development and execution of products & packaging.
We bring “world class” in-house research expertise and techniques, focused
on qualitative front-end research to uncover new insights; decode end-user
behavior, perceptions, use and attitudes; and help shape the future.
We use these insights to create & design “mild to wild” impactful, beautiful,
functional, valued, technically feasible solutions that can be commercialized.
We have extensive experience creating ideas that can work in the real world
supported by strong science, technical, and commercial know-how. We
have developed sustainable development techniques to be sure that our
solutions are sensibly designed with societal impact in mind.
We bring technical rigor, innovation, creativity, and commercial common-
sense, as a trusted business partner to our clients. We work closely with our
clients helping to ensure success.
COMPETITIVE INNOVATION CORE CAPABILITIES & COMPETENCIES

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END USER
INSIGHTS
MARKET
INSIGHTS
USABLE
MARKETING
DESIGN TECHNICAL
COMPETITIVE INNOVATION CORE CAPABILITIES & COMPETENCIES
SUSTAINABLE DEVELOPMENT
INSIGHTS

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Competitive Innovation has a history of being a leader in environmental assessment,
understanding and improvement whether it involves Worldwide leadership in Life-Cycle
Assessment (LCA) methodology development and standardization or conducting waste
assessments to reduce overall system cost.
CI is one of the leaders and founders of Life Cycle Assessment utilized in conducting detailed
environmental assessments.
Our leadership positions have included:
Southern States Energy Board Waste Reduction Chair
Coalition of NE Governor’s SRC Chair
SETAC LCA Pellston Conference Series Chair & Attendee
Editorial Board – LCA Journal
ECO-CENTRIC STRATEGY & DESIGN – OUR EXPERIENCE
ISO 14040 LCA WG1 Convener
Editor – Principles & Practices of Life Cycle Assessment
SETAC LCA Advisory Group Member
Sustainable Packaging Coalition Member
SUSTAINABLE DEVELOPMENT

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1. ALIGNMENT & KICK-OFF
7. CREATIVE
STRUCTURAL OPTIONS
INTERACT WITH GRAPHIC DESIGN AGENCY
BASED ON NEEDS & INSIGHTS FROM CUSTOMERS & BENCHMARKING
2. GATHER INTERNAL INFORMATION
FROM CLIENT
4. BENCHMARK COMPETITION
IN & RELATED CATEGORIES
6. IMMERSE WITH CUSTOMERS
(ETHNOGRAPHIES)
ONE-ON-ONE WITH CUSTOMERS AT POINT OF USE THROUGH FULL LIFE CYCLE
REGIONAL ASSESSMENT
3. ASSESS CLIENT PRODUCTS
PACKAGING & PROCESSES THROUGH SUPPLY CHAIN
8. FEASIBILITY
IMPLEMENTATION REQUIREMENTS – CAPITAL, EXPENSE & TIMING
PACKAGING BRAND COST ESTIMATE & SUSTAINABLE PROFILE
IMPLEMENTATION PLAN & BUSINESS CASE
9. FINAL PRESENTATION
ASSESSMENT NEEDS, BENCHMARKING RESULTS
CUSTOMER PACKAGE INSIGHTS & HIERARCHY
ALL TRANSLATED TO PROPOSED DESIGN OPPORTUNITIES
FEASIBILTY RESULTS & IMPLEMENTATION PROPOSAL
10. IMPLEMENTATION
5. DEVELOP TRENDS INSIGHTS
IN & RELATED CATEGORIES
WE EXPLORE EACH STEP
TO ENSURE THOROUGH
INTEGRATION
PROJECT PROCESS IS ADJUSTED TO
CLIENT NEEDS, PROJECT BRIEF &
SCOPE AND CAN INCLUDE ANY OR
ALL OF THE ELEMENTS LISTED
CORE CAPABILITIES & COMPETENCIES
CORE WORK FOCUS – LOOK, FEEL, & FUNCTION
CI PROJECT APPROACH FULL PROCESS

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CONSUMER PRODUCTS
Cannabis
Food & beverage
Household & personal care
Medical & healthcare
Paper & disposables
Pet care
Pharmaceutical & OTC
INDUSTRIAL PRODUCTS
Cleaning & supplies
Foodservice
Healthcare
Military
Paper & nonwoven wiping
SUPPLIERS & SERVICES
Creative & brand agencies
Graphic firms
Packaging, product & material suppliers
Research firms
Retailers / trade
Technology firms
STRUCTURAL PACKAGING & MARKET ASSESSMENTS
Innovation & Strategy
Market Opportunity Assessments
Product & Package Innovation
Qualitative end-user research & insights
In-store, at home, in facility research
Creative Ideation
Structural Design
Package development
Technology research
Trade & Competitive assessments
Environment / Sustainability assessments
Commercialization
Opportunity assessments
Package trends
PRODUCT DELIVERY
Concept design
Creative & ideation
End-user research
Innovation
Substrate development & sourcing
OUR CORE COMPETENCIES OUR CORE MARKETS
CORE CAPABILITIES & COMPETENCIES
WHERE DO WE ADD VALUE ?

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ENGAGED ACROSS A SPECTRUM OF SERVICES
Partial List of Clients

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CONTACT: Frank Consoli
PHONE: 610-608-7451
EMAIL: FJCONSOLI@COMPETITIVEINNOVATION.COM
WWW.COMPETITIVEINNOVATION.COM
TRULY DELIGHTING CUSTOMERS THROUGH INSIGHT & INNOVATION
DRIVEN PRODUCT & PACKAGE DESIGN AND DEVELOPMENT