This document outlines a student business project for Diversey Care to reimagine their sustainability thought leadership strategy. It includes 4 deliverables: developing a communication strategy, implementation plan, toolbox library, and KPI monitoring model. Market research involved analyzing sustainability best practices, conducting focus groups, and interviewing industry professionals. The proposed strategy aims to position Diversey Care as a sustainability thought leader through 10 recommendations involving social media, partnerships, certifications, CSR campaigns, and customer education. An implementation timeline and KPI monitoring targets are also presented.
Diversey 2009 Global Responsibility ReportDiversey
ย
Weโve defined a framework of continuous improvement to integrate sustainability throughout our business. It addresses six pillars: serving our customers, collaborating with our partners, strengthening our workforce, enriching our communities, operating our facilities and governing our business. In this report, youโll learn how weโve progressed in each of these areas.
In 2013 Corporate Responsibility Report, Target shares what the Company has done over the past year โ and where they are headed โ to continue their commitment to designing tomorrowโs Target through value chain, building community and creating a great workplace. Report also includes the company's third year of progress toward goals.
Diversey 2009 Global Responsibility ReportDiversey
ย
Weโve defined a framework of continuous improvement to integrate sustainability throughout our business. It addresses six pillars: serving our customers, collaborating with our partners, strengthening our workforce, enriching our communities, operating our facilities and governing our business. In this report, youโll learn how weโve progressed in each of these areas.
In 2013 Corporate Responsibility Report, Target shares what the Company has done over the past year โ and where they are headed โ to continue their commitment to designing tomorrowโs Target through value chain, building community and creating a great workplace. Report also includes the company's third year of progress toward goals.
Weatherchem has been known for quality dispensing closures in the spice and seasonings market. But look - we have much more to offer today, because we listen to our customers and innovate to solve their problems!
DKG GROUP Communication On Progress (COP) & Corporate Social Responsibility (CSR) Report 2015
Thessaloniki, Greece (April 3, 2017) โ DKG GROUP, one of its category leading consulting, inspection, urban farming, foliage based architecture, intelligent crop supplies, training facilitator and inbound branding bodies in agricultural sector, is pleased to announce the release of its 2015 UN Global Compact Communication on Progress (COP) and Corporate Social Responsibility (CSR) report.
The document (produced in a slidedoc form) describes DKG Groupโs ongoing efforts regarding corporate social responsibility and its commitment to conduct its enterprise in concert with environmental/energy, sociocultural, and economic goals benefiting future generations.
Published each New Yearโs Day, the report also includes examples of sustainability on DKG Group companiesโ projects, areas where the group has achieved the greatest impact in providing innovative sustainable solutions to its customersโas well as its efforts to make its overall operations even more sustainable, reduce its environmental/energy footprints, and manage its carbon intensity.
โOur annual UN Global Compact COP and Corporate Social Responsibility report transparently details DKG Groupโs performance over time in key areas that matter to our stakeholdersโ said Evagelos Drimtzias, DKG Groupโs President.
โAt its core, our business is about partnering with people to deliver a safer and healthier world, interconnected and sustainable communities, and a better environmentโ added Mr. Christos D. Katsanos, DKG Groupโs Executive Director.
The report is available also at:
https://youtu.be/u8UhXoLX0So
This presentation provides a summary of the white paper Engaging Employees in the Companyโs Sustainability, which goes through five steps to head your company in a sustainable direction, each step exploring how to successfully integrate sustainability into your bottom line.
The benefits that come from greening your business go beyond simply feeling good, indeed tangible benefits result. Greener behavior reduces costs associated with energy consumption, waste disposal, and paper use. Customers will also respect a company with green initiatives.
The key to integrating sustainability into your companyโs bottom line is to get everyone involved, especially employees.
The E P&L is a pioneering tool to help businesses manage their relationship with the natural environment. All businesses rely on natural capital to deliver their products and services. However, as a result of their activities, businesses also impact the environment through their use of land and natural resources and their emissions to air, discharges to water and waste.
Kering developed the E P&L to help measure and understand its impact on natural capital across its supply chain, from raw materials to the delivery of products to customers.
KPTGroup Company profile of our key operations and business engagement. This document showcases our products, services, locations, key statistics, clients that we have worked with, and our strengths as a company.
Participation Marketing will convince business leaders to think hard about employee advocacy as a business strategy that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee engagement, retention, and increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant brand stories.
Weatherchem has been known for quality dispensing closures in the spice and seasonings market. But look - we have much more to offer today, because we listen to our customers and innovate to solve their problems!
DKG GROUP Communication On Progress (COP) & Corporate Social Responsibility (CSR) Report 2015
Thessaloniki, Greece (April 3, 2017) โ DKG GROUP, one of its category leading consulting, inspection, urban farming, foliage based architecture, intelligent crop supplies, training facilitator and inbound branding bodies in agricultural sector, is pleased to announce the release of its 2015 UN Global Compact Communication on Progress (COP) and Corporate Social Responsibility (CSR) report.
The document (produced in a slidedoc form) describes DKG Groupโs ongoing efforts regarding corporate social responsibility and its commitment to conduct its enterprise in concert with environmental/energy, sociocultural, and economic goals benefiting future generations.
Published each New Yearโs Day, the report also includes examples of sustainability on DKG Group companiesโ projects, areas where the group has achieved the greatest impact in providing innovative sustainable solutions to its customersโas well as its efforts to make its overall operations even more sustainable, reduce its environmental/energy footprints, and manage its carbon intensity.
โOur annual UN Global Compact COP and Corporate Social Responsibility report transparently details DKG Groupโs performance over time in key areas that matter to our stakeholdersโ said Evagelos Drimtzias, DKG Groupโs President.
โAt its core, our business is about partnering with people to deliver a safer and healthier world, interconnected and sustainable communities, and a better environmentโ added Mr. Christos D. Katsanos, DKG Groupโs Executive Director.
The report is available also at:
https://youtu.be/u8UhXoLX0So
This presentation provides a summary of the white paper Engaging Employees in the Companyโs Sustainability, which goes through five steps to head your company in a sustainable direction, each step exploring how to successfully integrate sustainability into your bottom line.
The benefits that come from greening your business go beyond simply feeling good, indeed tangible benefits result. Greener behavior reduces costs associated with energy consumption, waste disposal, and paper use. Customers will also respect a company with green initiatives.
The key to integrating sustainability into your companyโs bottom line is to get everyone involved, especially employees.
The E P&L is a pioneering tool to help businesses manage their relationship with the natural environment. All businesses rely on natural capital to deliver their products and services. However, as a result of their activities, businesses also impact the environment through their use of land and natural resources and their emissions to air, discharges to water and waste.
Kering developed the E P&L to help measure and understand its impact on natural capital across its supply chain, from raw materials to the delivery of products to customers.
KPTGroup Company profile of our key operations and business engagement. This document showcases our products, services, locations, key statistics, clients that we have worked with, and our strengths as a company.
Participation Marketing will convince business leaders to think hard about employee advocacy as a business strategy that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee engagement, retention, and increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant brand stories.
Innovating digital 2020 : Digital Marketing trendsDave Chaffey
ย
A presentation to Chartered Institute of Marketing members at the University of Wolverhampton. October 2019 covering 5 applications of data-driven marketing.
This is the slide deck (which you can download with commentary from the presentation built into the "notes") outlining the Georgia Department of Administrative Services (DOAS) online outreach strategy.
DOAS provides business solutions to Georgiaโs state and local government entities. DOAS' product and service offerings encompass a broad spectrum that includes purchasing (procurement), risk management, enterprise human resources, fleet support services, and surplus property transactions. DOAS strives to meet the business needs of its customers while providing the highest level of customer service in a rapidly changing state government. And so identifying a clear strategy for effective social outreach, so as best to serve our customers, was imperative.
Digital transformation: A seminar for senior managementMichael Cairns
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This presentation represents a full day workshop for senior executives designed to help define and execute digital transformation programs within their businesses.
Email if you want a downloaded copy. michael.cairns @ outlook.com
Content strategy is more important than ever in todayโs healthcare climate.
For years, many traditional healthcare companies have treated content as an afterthought, creating an archive of disconnected messages without strategic business purpose.
At Prophet, we see healthcare companies revisiting their own content strategies today. Some are discovering disjointed messages and inconsistent experiences across websites, events, pitch materials, social channels and traditional advertising. Others have struggled to realize or identify the impact of the resources they dedicate to content today.
As the demand for relevant content grows, and as its production expands across different pockets of an organization, the difficulties associated with content management and direction can grow as well.
This is our approach to crafting strategic content for the healthcare industry, including some case studies.
Ideas on innovation in online marketing and technology platforms thats will be important in 2014.
Uploaded by Dave Chaffey, CEO SmartInsights.com and co-author of Emarketing Excellence.
See http://bit.ly/smarttrends for more details on the trends.
What's the dollar value of a well-timed tweet? How do you turn a blog post into a revenue stream? Did a "like" really increase the value of my brand?
In this 1-hour webinar, industry analysts Susan Etlinger and Rebecca Lieb share their latest research on Content Marketing Performance: A Framework to Measure Real Business Impact. Using a pragmatic measurement framework, theyโll share how you can measure your content marketing and content strategy efforts, including six value propositions and sample metrics for each.
Download the full report at: http://pages.altimetergroup.com/content-marketing-performance-report.html
Watch the webinar at: http://www.slideshare.net/Altimeter/webinar-content-marketing-metrics-altimteter-group
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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
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According to TechSci Research report, โIndia Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030โ, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Business Valuation Principles for EntrepreneursBen Wann
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. Youโll also learn
โข Four (4) workplace discipline methods you should consider
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"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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This article provides a comprehensive guide on how to
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your companyโs legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, weโll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
1. EHL STUDENT BUSINESS PROJECT 2014
DIVERSEY CARE
Communication
Strategy
Development
Deliverable 1
Re-imagining Sustainability Thought Leadership
Deliverable 2
Deliverable 3
Deliverable 4
Implementation Plan
& Training Deck
Toolbox Library
KPIs & Model for
Monitoring
OUR MISSION
To re-imagine Diversey Care Hospitality sectorโs
โSustainability Thought Leadership Strategyโ by highlighting
various appropriate tools, channels and content for
implementation in order to reach the global target audience of
hospitality chains and independent hotels.
2. Methodology &
Market
Research
Findings
Title Here Title Here
AGENDA
1. 2. 3. 4. 5.
Deliverable 4:
Key Point
Indicators and a
Model for
Monitoring
Deliverable 3:
Exhibition of the
Toolbox Library
Deliverable 2:
Implementation
Plan
Deliverable 1:
Development of
Diversey Care's
Communication
Strategy
MARKET RESEARCH | METHODOLOGY
5 Best
Practices of
Sustainability
Thought
Leadership
3 Focus
Groups with
EHL students
28 Interviews with
Industry Professionals
including current
customers of Diversey
Care
3. Leadership
MARKET RESEARCH |Best Practices
Using visual stimuli to display information
Effective campaign through great exposure across all
channels
Use of evocative imagery to create subconscious
associations
Encouraging interactions with customers
Sustainable movements are accompanied by a CSR
campaign
MARKET RESEARCH |Focus Group Findings
Sustainability extends further than internal operations
Sustainability covers supply chains, partnerships and
responsible investments
Thought- leaders donโt always do more, but show more
Online platforms as well as third party reporting
4. CSR efforts, environmental efforts, waste reduction &
โgreenโ products
MARKET RESEARCH |Interview Findings
WHAT DO THEY CARE ABOUT?
Local
Reputation of the
company
Ecological products
Certifications
Environmental
friendliness
Sales strategy
Eco-labeling
Quality
NEEDS & VALUES: EXPECTATION
Strong Sales program
Supporting of sustainable
foundations
Visibility
Emotional connections
Innovation
Clear ethical values
Certification
Visibility
5. Emotional connections
Availability of an
environmental department
Meeting customer
expectation
Availability of an
environmental department
Company track record
DESIRED CONTENT
Impact on the
environment and
community
Diversey Careโs internal
environment &
company culture
Future plans
Products
New product updates
Impact on
environment &
community
Product support &
expert insights
DESIRED COMMUNICATION
CHANNELS
Monthly newsletters
Brochures
Sales representatives
Email
6. Reports & Editorials
Samples
Website
Email
Website
Newsletters
Brochures
Social Media Platforms:
LinkedIn
DELIVERABLE 1
PROPOSED
COMMUNICATION
STARTEGY
Internal
Assessment
External
Assessment
Developement of Diversey Care's Communication Startegy
INTERNAL ASSESSMENT
-+
Sustainable and
environmental initiatives
Communication of
sustainability efforts
7. environmental initiatives
Innovative โgreenโ
products
Broad view of sustainability
Desire to extend
sustainability further than
internal operations
Diversey Blog
sustainability efforts
Website
Promoted content
Social Media Platforms
Diversey Care EcoLab P&G Clorox
Newell Rubbermaid
0
6
12
Competitive Score
EXTERNAL ASSESSMENT
PROPOSED COMMUNICATIONS
STRATEGY
To enable Diversey Care to become a Sustainability Thought
Leader
AIM
8. Customer
To communicate Diversey Careโs sustainable efforts in an effective, and efficient manner through
various channels of communication.
Hotel chains, mid- to upscale independent hotels, market for talent/future industry leaders
The marketing team, professional writers, subject matter experts, professional
editors
MISSION
AUDIENCE
LEVEL OF TEAM INVOLVMENT
WHAT? HOW? WHO?
Business
Impact
InternalProcessesCustomer
DELIVERABLE 2
Developement of Diversey Care's Communication Startegy
10. Low awareness of Diversey Careโs sustainable
products and practices
Website design to include sustainability/CSR
tab and implementation of new mission &
vision
Diversey Care home website
6 Months
Web-Designer
#2 Emphasize sustainability
certifications
Chain hotels place a weighted importance
on certifications
Hyperlinked certification logos to be
implemented to home website and products
as well as in new sustainability tab
Diversey Care homepage
Diversey Care products
3-4 Months
Web-designer & Product Designer
#3 Increase Awareness for CSR
11. Campaigns
Best practices revealed the effectiveness of
awareness for CSR campaigns, resulting in
thought leadership
Through infographics, editorials, newsletters,
flyers and calls to action
Facebook, LinkedIn, Twitter, Flyers,
CMMOnline.com, Hospitalitynet.org, HotelNewsNow.com,
Greenhotelier.org, Cleanlink.com
2-3 years
CSR Manager
#4 Exploit Partnerships
Credibility is reinforced through partnerships
with leading enterprises, while providing
additional linkage
Negotiate terms with partners and existing
client hotels to implement hyperlinked
Diversey Care logo on their homepages
Partner Websites, Existing Client Websites,
Diversey Care Website
1 Year
Director of Partnerships
12. #5 Connect with Future Industry
Leaders
Lack of brand awareness among young generation.
Sources of awareness include leaning in school,
sponsored case studies & hands on experience
Targeted workshops, contests, internships, editorials,
webinars and hands-on experience
Leading International Hotel Schools (EHL, GIHE, HTH,
Cornell Hotel School)
1-2 Years
Director of Partnerships
#6 Optimize Referrals & Linkage
Primary research revealed skeptisism of third party
sources. Advocacy found on associated websites
Targeted advertisements published on sustainability
and hospitality related blogs & websites
Google AdSense published on sustainability
websites/blogs
1-2 Years
Data Lead Manager
13. #7 Provide On-Site Training and
Education
Post-purchase service is an important value to
Diversey Careโs customers
Educates employees and reinforce sustainability
leadership through the added value of customer
satisfaction
Customer Training & Development
Sales & Support Expert
#8 Improve Website Ranking on
G gle
Chain hotels place a weighted importance
on certifications
Hyperlinked certification logos to be
implemented to home website and products
as well as in new sustainability tab
Diversey Care homepage
Diversey Care products
3-4 Months
Search Engine Marketing Specialist
Secondary research revealed presence in top
results in thought leadership
SEO: optimize meta tags, associated search
words and links and update information
Diversey Care homepage
Diversey Care products
3-4 Months
14. #9 Use Social Media as an
Interactive Tool
Low interaction and awareness level of
Diversey Careโs current social media
platforms
Improve interaction level on social media platforms
by posting questions, appealing content & reacting
to followersโ engagement
Social Media platforms; Facebook, Twitter,
YouTube and Diversey Blog
3 Months
Multi platform media manager
#10 Foster Engagement through
Email Marketing
Diversey Careโs values pertaining to
sustainability are not accurately reflected in
the eyes of their consumers
Publication of newsletters, webinars,
infographics, flyers & email marketing
Social Media & Hospitality/Sustainability websites,
Sales representative, offline/print content
Communications Manager
15. STRATEGY IMPLEMENTATION TIMELINE
THE TRAINING DECK
Inform and educate Diversey Careโs
team about Sustainability Thought
Leadership
Provide useful tips how to implement the
strategy
16. Inspire and influence the teams future
behavior and way of work
DELIVERABLE 3
General Public as
well as Future
Industry leaders
Industry
Professionals with
Mid-Upscale
Independent
Hotels
Industry
Professionals
with Hotel
Chains
The Toolbox Library
TOOLBOX EXHIBITION
17. DELIVERABLE 4
Model for
Monitoring
Targets &
Objectives
Key Performance Indicators & a Model for Monitoring
KEY PERFORMANCE
INDICATORS
Integrate sustainability to
everything
TOP OF MIND BRANDING
18. Target Data Measure KPI Objective
Interviews/Surveys With
Existing And Potential
Customers
APPEAR IN TOP 3 MOST
SUSTAINABLE BRAND
BY 2016
Target Data Measure KPI Objective
Emphasize certifications and
awards
AWARENESS RATE
Interviews/Survey With
Existing And Potential
Customers
REACH 90% BY 2016
REACH 60% FIRST 6
MONTHS
Raise awareness about CSR
campaigns
TOP OF MIND BRANDING
19. Target Data Measure KPI Objective
TOP OF MIND BRANDING
Interviews, Surveys, Focus
Groups With Clients, Industry
Experts And Future Industry
Leaders
APPEAR IN TOP 3
CSR CAMPAIGNS BY
2016
Target Data Measure KPI Objective
Raise awareness about CSR
campaigns
ENGAGEMENT RATE
Facebook, Twitter,
LinkedIn, Youtube,
Diversey Blog
MINIMUM OF
0.52% BY
2016
Exploit partnerships
20. Target Data Measure KPI Objective
NUMBER OF REFERRALS FROM
PARTNERED COMPANIES
Browser Link:// Tool
INCREASE BY
30% AFTER 1
YEAR
Target Data Measure KPI Objective
Create traffic for the
homepage
BACKLINKS
Browser Link:// Tool
MONTHLY INCREASE
OF 4% OVER THE NEXT 2
YEARS
Gain competitive advantage
through excellent customer
21. Target Data Measure KPI Objective
Gain competitive advantage
through excellent customer
service
NET PROMOTER SCORE
Questionnaires from
Existing Clients
ACHIEVE NPS SCORE
50 BY 2015
NPS SCORE 65 BY 2016
Target Data Measure KPI Objective
Be present on the first page of
Google's organic search
results
SEO RANKING
Google Analytics
REACH #1
MINIMUM CTR: 9%
22. Target Data Measure KPI Objective
Use social media as an
interactive tool
ENGAGEMENT RATE
Facebook, Twitter,
LinkedIn, Youtube,
Diversey Blog
MINIMUM RATE:
0.52% BY 2016
Target Data Measure KPI Objective
Use social media as an
interactive tool
NUMBER OF FANS
Facebook, Twitter,
LinkedIn, Youtube,
Diversey Blog
OBTAIN 20% OF
CLIENTS ACTIVE
23. Target Data Measure KPI Objective
Foster client engagement
through email marketing
MAILING LIST RECIPIENTS
Customer Relationship
Management System
OBTAIN 90%
OF CLIENTS
Target Data Measure KPI Objective
Foster client engagement
through email marketing
BOUNCE RATE
Customer Relationship
Management System
MAXIMUM
RATE: 1.14%
24. Target Data Measure KPI Objective
Foster client engagement
through email marketing
CTR RATE
Customer Relationship
Management System
MINIMUM RATE:
5%
Target Data Measure KPI Objective
Foster client engagement
through email marketing
OPEN RATE
Customer Relationship
Management System
MINIMUM RATE: 38.6%
(>6MONTHS)
50%(<6MONTHS)
