This document proposes a strategic sustainability plan for the Lopesan Group hotel chain. The plan includes initiatives like developing wildlife gardens, installing food waste systems, engaging with local communities, using solar panels, improving water conservation, and enhancing sustainability practices across operations. The goals are to reduce costs and environmental impacts over the long run, fulfill corporate social responsibility goals, and enhance customer and stakeholder satisfaction through more sustainable practices. Measurable results would include competitive advantages, marketing opportunities, fulfilling sustainability responsibilities, and strengthening the brand's reputation for sustainability.

1. Think In Innovation
Guest Innovation
Innovation Project Challenge
Idea Contest for Innovative Projects

2. Sustainability – July 2014
INTRODUCTION
•New Innovative approach to sustainability
•To link to the Vision for change & Core Values of the Lopesan
Group
•Formulation of a Strategic Plan to further improve the corporate
responsibilities
•To enhance existing sustainability projects
•To place environmental protection as a key corporate responsibility
of the Lopesan brand

3. Choose the challenge your project is related to:
1. New Technologies
Ideas with the aim of introducing improvements in Technologies of the
Information (TICs).
2. Sustainability
Ideas with the aim of introducing improvements in quality, corporate
responsibility, environmental protection, sustainability, energy saving,
recycling, etc.
3. Products and services
Ideas with the aim of introducing improvements in product/service
creation for our customers.
4. Food and Beverage
Ideas with the aim of introducing improvements in processes of the
food and beverage area.
5. Accommodation
Ideas with the aim of introducing improvements in processes and
services regarding our customers, in the frame of the accommodation
area:
a) Entertainment
b) Housekeeping
c) Reception
d) Public Relations

4. Which is your proposal for the project value? Describe it briefly (5 lines maximum).
Sustainability – To improve sustainability and to ensure all corporate sustainability
responsibilities are met across the Lopesan Group
What is the difference between your solution and the options already existing on
the market or in our company? Describe it briefly (5 lines maximum).
My solution offers a variety of initiatives which can be implemented or phased in
over a period of time to ensure long term sustainability of each hotel and the
Lopesan brand as a whole

5. Project Team
How many persons are needed to implement the project?
All staff need to embrace the proposals
Which professional profiles are needed? Describe briefly (5 lines maximum).
Some specialist support / advice may be needed, but essentially the project is about
ownership / empowerment and embracing the sustainability facing all individuals
and businesses in the 21st
century
Is there an investment of capital needed? Describe the estimated amount and
explain briefly (10 lines maximum).
Some significant investment will be required, but this can be phased in over a
number of years and full capital appraisals can be formulated

6. What time horizon does the project have? (The time needed for project implementation).
Explain shortly (5 lines maximum).
Some elements will be a ‘quick win’ scenario e.g Food waste management systems, other
elements of the project may need to be implemented over several years
Which benefit/profit do you expect from the project? Ponder each variant from 1 to 5:
Increase in invoicing: Cost reduction:
Improvement of customer satisfaction: Improvement in staff satisfaction:
Less staff absenteeism: Better staff rotation:
Brand awareness: Yes Brand prestige: Yes
Standardization of products, services, processes:
Security and hygiene at work: Yes
What kind of innovation do you want to introduce? (Tick one or more options which you
think correspond to the innovation.)
Product: Yes Service: Process: Yes

7. Impact of the innovation:
Can the resulting innovation be considered as disruptive or as incremental?*
All sustainability innovations are incremental
* It is considered as disruptive if it changes completely the current product, service or process which is going to
be improved. It is considered as incremental if it results in an evolution of the current product, service or
process which is going to be improved.
Reply and explain (10 lines maximum):
Please see detail of the proposals in the following slides

8. Rationale / Process
•Understand the need for environmental sustainability
•Understand the importance of the local population and key
stakeholders / suppliers
•Recognise the importance of continued sustainability
•Align the business to fulfill sustainability responsibilities
•Place sustainability at the heart of the organisation

9. Proposals
•Bio-diversity – Development of wildlife gardens and tree
planting projects at all Lopesan Hotels and surrounding
communities
•Food waste systems at all Lopesan hotels to eliminate
organic food waste to be returned into the eco-system as
water

10. Proposals Continued
• Engaging with the local community e.g. use of the hotel
facilities, training e.g. cooking and housekeeping which
could lead to future employment
• Solar Panels to help reduce Co2 emissions
• Heat recovery systems in cooler climates to heat hotels
and provide air conditioning
• Water consumption – reduce flow rates in rooms
• Water consumption – improve recycling in swimming
pools and spas

11. Anticipated Outcomes
•Long term reduction in overall costs
•More effective and efficient use of resources
•Fulfilment of corporate sustainability responsibilities
•The Customer is happy in the knowledge that they are
staying at a hotel which takes its sustainability
responsibilities seriously
•More effective control of waste management and water
efficiency to drive towards a ‘carbon neutral organisation’
•Enhanced reputation with stakeholders and the sector as a
whole

12. Measurable Results
Which means and parameters are you proposing to measure
the project results?
Benefits to the Lopesan Group:
• Competitive advantage over other hotel operators
• Could provide future marketing opportunities to enhance
the image of the Lopesan group
• All corporate sustainability responsibilities fulfilled
• Strengthens the brand image and marketing focus and
improves local and international reputation
• Provides a more sustainable experience for the
• customer