Deconstruction of a double page spread from a magazine

1. Content and
technical
codes
Sex age and gender
This magazine metal Hammer
has used the band avenged
sevenfold, young males, this
is because the magazine is
appealing to a young teenage
to adult target audience. The
subjects on the pages also
appeals to fans of the band
its self, this means the cover
page can relate to multiple
target audiences.
The band name at the top to provide branding
and to show the reader what the next pages are
about
Guttering to
separate the
columns of text
Body text organised into
columns contains all the bulk
text of the article guttering is
used to separate each
column, these can be written
in a verity of styles and are
normally in sizes 8 or 9pt
Main image
Is the largest image and takes
up the most space this is to
grab the readers attention
Pull quote Used to attract attention especially in
long articles is a small section of the body text a small
interesting section of the article and is in a larger
bolder type face compered to the rest of the article
Captions small pieces of text with
the images to describe what's
happening and the images
relevance with the article
The mise-en-scene of the
images goes with the genre of
the magazine even the colours
clothes and there expressions
connote the genre of the
magazine metal hammer
Secondary images these add
to what the article is about
and like the main image is to
grab the readers attention
and is related also to the main
image
Drop quotes
A piece of text similar to a
kicker a small quote from the
article
Side bar
Includes other information
sometimes fully relevant to
the article sometimes it
includes side information
like information about the
band
Colours using dark blacks
browns and reds to
connotes the magazine
genre- rock music

2. Personal identification between the magazine and the
audience – The audience builds a connection between
them self's and the product Seeing some of them self's in
the magazine and relating to it making them want to buy it.
The audience can relate to this page spread because the
magazine follows the genre conventions of a rock/metal
music magazine this means that there target audience is
reached like this
Entertainment- The audience seeks entertainment in any
magazine that’s the point in buying it witch is why is
present in this magazine. The article used in this double
page is going to relate to the target audiences interests
that’s what makes it a target audience this means that buy
using content inside that magazine that relates to the rest
of the magazine/genre of the magazine more people are
going to want to buy it
Richard Dires star theory shows us how the media uses
stars (celebrity's) to sell something, this can be something
like a perfume bottle all the way up to a car. Star theory is
less used in magazines than other media however it is still
often used as we can see here the magazine features a
band that relates to there magazines genre
Theory's - star theory and u&g

3. This double page spread is not the
beginning of the article we can see
this because its missing so key
conventions a music magazine
includes on the first double page
spread of an serval page article.
Conventions like – A single main
image, usually covering one page
to draw the target audiences
attention the article. A kicker a
section the article (something
interesting) to start of the article,
used to grip the audience into
reading more. A bar or the left
giving credit to the writers and
editors of the article. And lastly
more brand image, although it
says the bands name at the top
there is no brand image to
represent the music magazine
which is conventionally seen at
the top right of the double page
spread.