q.1

1. In what ways does your media
product use, develop or challenge
forms and conventions of real
media products?
Evaluation: Question
one.

2. When researching a variety of different
magazine styles; each following different
genres, most of them contained the same
generic conventions within the front cover.
The main conventions within a front cover
include a central image, a masthead
(sometimes referred to as a headline), splash
(summarizing the most important story or
article featured within the magazine) cover
lines, and a puff.
SPLASHCENTRAL IMAGE
MASTHE COVERLINES
PUFF
What are the generic conventions?

3. How have the magazines you researched used these
generic conventions in relation to your specific music
genre?
Within the magazines I researched, for
example Metal Hammer magazine and
Kerrang! They both had a continuity within
their generic conventions. The mastheads
on both magazines are positioned on the
top centre of the page, in a bold, sans-
serif font; imploring the readers attention.
The central image is of the main band
featured within the magazine; whom the
main article/ interview is about.
Both magazines use reds and blacks
within the house style of their front pages
as it reflects the audience of the genre of
music, connoting a rebellious and dark
impression of the contents of the

4. MODE OF ADDRESS
One way I have used forms and conventions is through my mode of address. My mode of
address is both formal and informal, reflecting the age group of my target audience. The
subtle formality connotes a sense of maturity, whereas the low/ medium register words such
as ‘dude’ reflect the personalities of my target audience.
In addition to this, I used a colour scheme of reds, blacks and yellows to portray rebellion and
extremity. This colour scheme instantly ensures the magazine stands out, and the target
audience can recognize it straight away as a rock magazine.

5. How have your magazine pages reflected the same
generic conventions and house-styles within the
magazines you have researched?
FRONT COVER
The Masthead of my
magazine is positioned on
the top, centre of the page;
as is Kerrang! And Metal
Hammer. I have used bold
fonts and bright colours
(red and yellow) to make
the masthead stand out to
the target audience.
When researching
Metal Hammer
magazine, I noticed
that they had a
‘menu bar’ along the
top of the front cover;
outlining artists
featured within their
magazine.
The puff on magazines I
researched was usually
placed on top of the
central image. For my
puff, I used bold colours
and font, and the
content is of a prize
which would reflect the
interests of my target
audience, e.g gig
tickets.
The cover lines on my
magazine are in the
same style of colours
and fonts which are
within Metal Hammer
magazine. I featured
six main stories which
is the average amount
on other magazines.
The central image of my
magazine features a duo of
two middle aged musicians;
reflecting the target audience
of my magazine. I used a
typical outside, stone wall
background, which connotes a
sense of rebellion.
The splash of my magazine is
centred in the middle of the page,
and uses a pull quote from a
known musician. This dramatic
quote will draw the target
audience to read my magazine.
Some of the magazines I
researched included a
website and email for
contact reference.

6. The title of my contents
page is similar to the one
used within Metal Hammer
magazine. When researching existing
magazines, I noticed some of
them included an editors note,
outlining features or a brief
history of the magazine. I
thought this would be good to
include within my contents as
it allows the readers to
become more familiar with the
creators of the magazine they
are reading.
There is a continuity within
the colour scheme
throughout all the pages
within my magazine. This
colour scheme features the
colours red, black and
yellow.
When creating the features
within my magazine on my
contents, I followed the same
style as Hammer magazine,
using a bold title, then a brief
caption underneath. The
structure of the features are
clear, enabling a quick read for
the target audience.

7. DOUBLEPAGESPREAD
The headline to the main
article featured on the DPS
within the magazines I
researched were mostly
positioned on the top right,
with bright, bold fonts.
There is a continuity within
the colour scheme though
the front cover, contents and
DPS. The white text blends
with the monochrome
image, and contrasts with
the yellow.
The text within the articles
and interviews I researched
was boxed, always
beginning with a drop cap.
The central image is usually
positioned on the left on a
double page article, and
includes one of the main
artists featured on the front
cover.
Magazines I researched,
such as Kerrang!, included
page numbers on the
corners of the pages, and
the magazines masthead
positioned next to it.