Thomas Clare is a marketing executive with over 20 years of experience in marketing roles. He has extensive experience in marketing strategy, product marketing, market research, and brand management. His most recent roles include Communications Specialist for the Kansas City Police Department, where he assisted with 911 calls and vehicle maintenance, and Mutual Fund Representative for DST Systems, where he educated clients and maintained their investment portfolios. He holds a Bachelor of Arts in Oral Communications and Marketing from the University of Central Oklahoma.

1. THOMAS CLARE
908 NE 107th
Terrace Kansas City, MO 64155|(H) (816)734-8105|(C) (816) 805-6903|thomas.clare@att.net
ProfessionalSummary
Driven marketing executive with over twenty years’ experience with Fortune 100 firms. Offers an extensive background in all
aspects of marketing and marketing management, easily moving from vision and strategy to hands-on implementation. Skilled
Marketing Director versed in driving positioning, pricing and go-to-market strategies. In-depth knowledge of market needs and
trends. Talented at creating and executing acquisition and adoption initiatives. High-energy, organized manager, highly
effective in project and personal management and market trend identification. Seeking a position that utilizes talent and
experience for mutual growth.
Skills
 Product marketing specialist  Natural Leader
 Creative and innovative  Special events planning
 Strategic thinker  Strategic Marketing
 Market research  Story development and brand management
 Organized  Strong time management
Work History
Communications Specialist 07/06/2015
Kansas City Police Department-Kansas City, Missouri
 Maintained contact with civilians through 911 system.
 Prioritized all calls for the dispatcher as to response and timing.
 Also helped maintain fleet vehicles to ensure they were in working order.

Mutual Fund Representative 04/2012 to 06/2013
DST SYSTEMS – Kansas City, Missouri
 Assisted and educated shareowners to see their mutual fund needs on a daily basis.
 Maintained contact with fund owners to ensure their funds’ growth.
 Presented regular progress reports to clients on the performance of their funds.
 Assisted in training with new software and in new regulatory aspects of the business.
Financial Representative 04/2011 to 02/2012
NEW YORK LIFE – Overland Park, Kansas
 Sold Life and Health Insurance, Annuities, LTC and Retirement Solutions as well as mutual funds.
 Presented plans to professional and civic groups at retirement seminars.
 Extensively trained new hires on systems and performance as well as mentored their progress.
 Held weekly training sessions on new products, new sales techniques, and any new rules or regulations.
Account Executive 09/2007 to 02/2011
EXECUTIVE FINANCIAL PARTNERS – Kansas City, Missouri
 Responsible for presenting Life and Health Insurance plans, Annuities, LTC and Retirement Solutions to large groups.
 Extensively trained new hires on systems and performance as well as mentored their progress.
 Held weekly training sessions on new products, new sales techniques, and any new rules or regulations.
 Responsible for branding and executing promotional ideas for agency.
Broadcast Buying Supervisor 11/2001 to 03/2007
BARKLEY EVERGREEN & PARTNERS – Kansas City, Missouri
 Responsible for planning and buying advertising campaigns for numerous clients in television and radio markets.
Clients included Kansas lottery, Sonic Drive-Ins, Waddell & Reed, Missouri Lottery, Blue Bunny Ice Cream and
Build-a-Bear Workshop.
 Led the Cellular One team negotiating on-site promotions in all markets with partner radio stations.

2.  Developed the marketing plan for Waddell and Reed's first ever advertising campaign.
 Instrumentalin developing Sonic Drive-Ins campaign into an annual media buy, cutting the advertising costs by over
20%.
 Responsible for the entire national radio network buying for Build-A-Bear Workshop. Researched devolving markets,
leading to the development of new markets and audiences for new and existing clients.
 Met as a liaison with clients to critique and evaluate all campaigns.
 Mentored and trained new associates on systems and procedures.
Media Buying Supervisor 02/1996 to 08/2001
BERNSTEIN-REIN ADVERTISING – Kansas City, Missouri
 Developed a new “buying team” philosophy within the Media Department.
 Supervised own team; assisted in training new associates for other teams in the department.
 Clients included Walmart, Rent-Way, Missouri Lottery and New York Carpet.
 Bought eight markets for Walmart account, including New York, Atlanta and St. Louis; total billings of $25 million.
 Consistently exceeded all expectations in all markets, creating tremendous value for clients.
 Member of the team that implemented the Walmart Super-Center campaign.
 Led the buying team for the Rent-Way account; successfully expanding from eight to over eighty television markets.
 Negotiated on site in Boston for New England markets saving New York Carpet over 20% from the previous agency’s
negotiations.
Education
Bachelor of Arts: Oral Communications/Marketing
University of Central Oklahoma – Edmond, Oklahoma
Worked on-air at Public Station and sold underwriting time to advertisers.
Ran commercial low-powered station from start-up. Programmed the music, hired on-air, sales and promotional team
members.
Member Alpha Epsilon Rho, Vice President 1984, President 1985-1986