1. Nadine Mims
S97W13194 Champions Dr.Muskego,WI 53150 | 414-364-6129 | nmims1965@gmail.com
Summary
· Seasoned sales and marketing professional with 18 years of experience in the children’s publishing industry and a total
of 28 years of experience working with mass retailers. A proven track record of providing thorough analysis and
innovative ideas to improve market share and increase sales revenue.
Education
MBA | MAY, 1996 | UNIVERSITY OF MISSOURI, ST. LOUIS
· Major: Emphasis in strategic marketing
BBA | MAY, 1988 | UNIVERSITY OF WISCONSIN, MADISON
· Major: Emphasis in marketing
Skills & Abilities
MANAGEMENT
· Manage the network of buyers and distributors associated with Walmart and Walmart.com (currently) as well as
historically for Kmart,Toys R Us, Shopko, and Meijer children’s and teen young reader programs.
· Collaborate with the publishing,marketing and publicity teams to execute exclusive publishing opportunities.
· Oversee, cultivate and communicate the ongoing title information which encompasses an average of 1500 newtitles per
year and thousands of active backlist titles.
SALES
· Analyze sales by item, by store, by region, etc. via Retaillink and/or the Readerlink portal to improve sales, determine
missed sales opportunities and increase efficiencies.
· Strategically utilize Nielsen Bookscan data and internaldata bases to compare and contrast Walmart’s sales
performance against the overall market in order to improve sales and increase market share.
· Awards: 2003- Merchandise Sales Person of the Year; 2009- Outstanding Sales Performance; 2011- Sales Rep of the
Year.
COMMUNICATION
· Provide an informative monthly teen young reader key title power point presentation which summarizes marketing and
publicity plans and comparative title information. This allows the buyer/distributors to understand the importance of
each title to our publishing house and ultimately, to the marketplace.
· Prepare a thorough title power point presentation prior to each monthly Walmart children’s roundtable in order for the
buyer/distributors to become familiar with our titles among the hundreds that are presented each month.
LEADERSHIP
· Participated in an exclusive Penguin Random House integration task force of 30 sales professionals across all sales
functions during the merging of the Penguin and Random House sales teams. The Accelerate Team was formed via an
application and review processes from which 300 initially applied.
· Developed key initiatives while on the Accelerate Team which have now been integrated into the Penguin Random
House corporate culture- The Title Wave campaign and the #Giveabook campaign.

2. 2
Experience
PENGUIN RANDOM HOUSE CHILDREN’S PUBLISHING | JUNE 2013 TO PRESENT
SENIOR NATIONAL ACCOUNT MANAGER- WALMART AND WALMART.COM
· Cultivate and manage over 200 skus on the Walmart mod on a daily basis by tracking sales, analyzing trends,
monitoring orders and communicating opportunities to the buyer and distributor. Estimated annual volume = $20M.
· Cross reference all active titles in the store with those listed on Walmart.com and load additional content to promote
increased traffic to the site.
· Develop, implement and monitor the annualSeuss promotion which is Walmart’s largest non-seasonal book promotion
each year.
· Negotiate and participate in key marketing opportunities while collaborating with major licensors- Disney, Nickelodeon,
and various lead authors.
· Forecast and communicate Walmart’s plans and title estimates across all functionalareas in order to assist in accurate
print calls and inventory fulfillment.
· Strategically manage the overall budget and financialexpectations.
RANDOM HOUSE CHILDREN’S PUBLISHING | APRIL 2003 TOJUNE 2013
NATIONAL ACCOUNTMANAGER LEVY HOME ENTERTAINMENT(READERLINK)
· Managed allaccount responsibilities for children’s and young adult titles within the network of retailers serviced by
Levy Home Entertainment which included Kmart,Toys R Us, Meijer, Shopko, Kohl’s and various grocery chains. Also,
provided assistance to the Walmart rep regarding tracking orders, communication, etc. Total store count= 4000+
· Tripled sales during the 10 years on this account.
· Developed and negotiated key marketing and promotional programs in conjunction with top licensors- Disney, Seuss,
Nickelodeon.
· Instrumentalin being the key driver for the current Signed Book of the Month at Toys R Us.
· Promoted to Senior National Account Manager in 2011.
RANDOM HOUSE CHILDREN’S PUBLISHING | SEPTEMBER 2001 TOAPRIL 2003
MERCHANDISE MANAGER-LEVY HOME ENTERTAINMENT(READERLINK)
· Managed and developed allaspects of the children’s publishing portfolio for Toys R Us, Meijer and Kmart.
GOLDEN BOOKS PUBLISHING | APRIL 1998 TO SEPTEMBER 2001
CATEGORY MANAGER- MASS RETAIL STORES
· Forecasted and maintained the integrity of a variety of retailer’s planograms which Golden Books serviced directly
including Walmart.
KOHL’S DEPARTMENT STORES | JUNE 1996 TOAPRIL 1998
CATEGORY PLANNER- DOMESTICS
· Forecasted, budgeted and maintained the item portfolio for the table top and window treatment category within the
domestic’s division.
VENTURE STORES | JUNE 1988 TO AUGUST 1994
CATEGORY PLANNER- HOUSEHOLD CHEMICALS
STORE DEPARTMENT MANAGER- ELECTONICS, TOYS AND HEALTH AND BEAUTY