5. SUSTAINABILITYAkzoNobel Graduate Development Programme1
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forum for the future“Never doubt that a small group of committed people canchange the world. Indeed it is the only thing that ever has.”Margaret MeadForum for the Future is a sustainability non-profit that worksglobally with business, government and others to solve trickychallenges.
We have to ramp up the scale and pace of change towardssustainability.We have to focus on transforming whole systems whichunderpin our lives.We have to do it together.we believe that…
Alexa SchubertI work on the Systems Innovation team, helpingorganisations make innovative change. I also dofutures work and sit on the energy team here atForum (although my interests are wide!).Rodrigo BautistaI work on the Systems Innovation team too! Icollaborate using creative techniques and futurescenarios projects, mainly related to food and ICT.My job is all about creating sustainable andinnovative long-term solutions. My background asan industrial designer gives me a great footing touse design and creative methods to help us getthere.
What is a weaksignal?A discrete example of somethinghappening in the world todaythat may grow into a trend orpoint to how trends are evolving7
A new printer can pulselaser light over printedpaper to erase theprint.Un-print your paper8
Renato Zenobi and hiscolleagues at the SwissFederal Institute are now ableto identify compounds in ourbreath immediately. There isthe potential for instantdiagnosis, of certain diseases,from our breath.Footprints, fingerprints, andnow…breathprints!9
Recently someone hacked theAssociated Press twitter accountand sent a tweet saying thatthere had been explosions in theWhite House and that thePresident was injured. The DowJones dropped significantlybefore returning to previouslevels when it was discoveredthe tweet was a fake.Fake tweet rocks market10
In 2010 India restricted the amount of cotton itexported so that Indian businesses could be sureof supplyIn 2012 China was accused of doing the same forrare earth metalsIt’s all mine11
There are numerousprojects appearingthat provide multiplesensors to detecteverything frommoisture to light andpollution.A sensor in every room12
What is waste to some is a resource to othersNot waste at all13
Watch video:http://www.bbc.co.uk/news/technology-21614176Forget 3D printing...its all aboutitems that assemble themselves!14
Sustainability is…“Meeting humanneeds withoutoverwhelming natureor society”Sustainabledevelopment is…The process bywhich we get there
“Development that meets theneeds of the present withoutcompromising the ability offuture generations to meettheir own needs”The Brundtlanddefinition ofsustainabledevelopment17
Strictly, sustainability means“The capacity for continuance into the longterm future”– Continuance of life on earth– Continuance of the human species– Continuance of Earth’s life-support systems
EconomyStructured to meet objectivesand values set by societySocietyDecides objectives fordevelopment and sets ethicaland value frameworkEnvironmentSets limits, the real bottom lineThe 3 Pillars
What do the three pillars mean?Environmental Social EconomicWhat do you think?
Financial performanceContribution toeconomic growthAffect on local labourAffect on localcompanies,entrepreneurs andeconomicdevelopmentContribution to local orregional infrastructureHuman rightsLabour practices &work standardsHealth and safetyCommunity impactsCorruptionPrivacyHappinessMaterials & resourcesusedEnergyWaterBiodiversityEmissions & wasteClimate changeWhat do the three pillars mean?Environmental Social Economic