Scaling SlideShare to the World  An Asian Perspective<br />
World’s largest community for presentation sharing…..<br />We also invented this space!<br />
If you don’t know SlideShare<br />for photos<br />for video<br />for presentations<br />
- 30 member startup<br />- N Delhi (22) & S Francisco (8)<br />- Conceived & launched in ND <br />- Head office in SF <br ...
 1 American, I Indian, I Indo American </li></li></ul><li>?<br />
Who usesSlideShare?<br />Technology<br />Education<br />Business<br />Non Profits<br />
… and the LOOOOOONG TAIL!<br />Activism<br />Mother’s day cards<br />Academic Lessons<br />Movie reviews<br />Talk slides<...
SlideShare - World’s Top 10 Elearning  Platforms<br />Centre for Learning & Performance Technologies  (www.c4lpt.co.uk)<br />
60 million users<br />8 million users<br />300 million users<br />
SlideShareApp on LinkedIn is HUGELY popular<br />60 million users<br />8 million users<br />300 million users<br />
10 Lessons<br />InScalingSlideShare<br />60 million users<br />8 million users<br />300 million users<br />
1) Organizational DNA <br />matters more than <br />idea, markets,  competition.  <br />
Building products is the Art of Visioning the Invisible…<br />No one (initially) knows the answer,<br /> so don’t chase th...
… chase an organisation DNA that                    has learnt to figure out the answer.<br />
Organizational DNA will make/break                             your startup<br />Organizational ethos<br />Who you hire <b...
2) Darwin’s Theory of <br />    Evolution applied to                                 <br />    Product Development<br />“I...
Lean Startup Philosophy & Agile Development Model<br />Keep initial product design + scope flexible<br />Product launch is...
SlideShare Lean Case Study: Eric Ries<br />http://www.startuplessonslearned.com/2010/08/case-study-slideshare-goes-freemiu...
3) Speed Now. Scale Later<br />
Why startups need speed?<br />    Small & fast …<br />
… being small is their biggest  WEAPON<br />
Set the tone for speed everywhere<br />In development, design <br />Site operations & performance<br />Postpone scalabilit...
4) First width (virality), then depth<br />
Focus on Width (virality),  <br />Depth (engagement) later<br />First grow user base with width strategy<br />Viral Distri...
Mould virality into core product design…<br />
5) Data/Metrics as the lifeblood for Product Decisions <br />
Metrics driven organization<br />Metrics are hard, but not sexy<br />Need social context to be effective<br />A/B Testing ...
Data Ergonomics<br />Think RSS of data (daily email reports)<br />Differentiate between <br />data for internal product de...
Metrics – Pitfalls to avoid<br />Sexy Executive Dashboards<br />Local Maxima Obsession<br />
6) EAST v/s West <br />    Differences                  <br />
WestWest<br />LifeStyle<br />West<br />East<br />Punctuality<br />Cartoons by Yang Lui<br />West<br />East<br />
Opinion<br />West<br />East<br />Contacts<br />Cartoons by Yang Lui<br />West<br />East<br />
Queuing<br />West<br />East<br />Authority/Boss<br />Cartoons by Yang Lui<br />West<br />East<br />
Something else that has huge relevance in a technology company …. <br />
Problem Solving<br />Cartoons by Yang Lui<br />
Knowing the East/West differences<br />West > Left Brained (rational & analytical) <br />East > Right brained (intuitive &...
7) Building the Team Bottoms Up<br />
Team Building – Bottoms Up<br />India ecosystem offers no choice but bottoms up<br />Services mentality is SERIOUS bottlen...
8) Focus on your core, outsource non core complexity<br />
When you are taking aim…<br />
 Think BULLS EYE.  Period.<br />
Outsource the Non Core Complexity<br />Embrace the cloud : Amazon S3, EC2<br />Dedicated servers instead of co-location : ...
Outsourced Plug & Play Architecture allows small startups  to take on the Goliaths ….<br />
9) Focus on your USERS, not competition<br />
Competition focus makes your reactive. You start playing a catchup game…<br />
10) Learn to manage RISK<br />
Eastern Cultures have a negative bias..<br />Ambiguity<br />Failure<br />Risk Taking<br />
Whereas the ruling trends are all about risk management….<br />Lean<br />MVP<br />Lean<br />Agile<br />
Take risk management HEAD-ON<br />Risk management intrinsic part of startup lifecycle<br />Be ready to face SERIOUS intern...
Thanks! Question?<br />Slides available at www.slideshare.net/amitranjan<br />
Image Credits<br />http://www.chem.ucsb.edu/~molvisual/Img/142A/B_DNA_side.png<br />http://www.flickr.com/photos/13105441@...
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Scaling SlideShare to the World - An Asian Perpective

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Scaling SlideShare to the World - An Asian Perpective

  1. 1. Scaling SlideShare to the World An Asian Perspective<br />
  2. 2. World’s largest community for presentation sharing…..<br />We also invented this space!<br />
  3. 3. If you don’t know SlideShare<br />for photos<br />for video<br />for presentations<br />
  4. 4. - 30 member startup<br />- N Delhi (22) & S Francisco (8)<br />- Conceived & launched in ND <br />- Head office in SF <br /><ul><li> 3 founders
  5. 5. 1 American, I Indian, I Indo American </li></li></ul><li>?<br />
  6. 6. Who usesSlideShare?<br />Technology<br />Education<br />Business<br />Non Profits<br />
  7. 7. … and the LOOOOOONG TAIL!<br />Activism<br />Mother’s day cards<br />Academic Lessons<br />Movie reviews<br />Talk slides<br />Humor<br />Cartoons<br />Paintings<br />Standalone presentations<br />Love Songs<br />Advocacy<br />Sermons<br />
  8. 8. SlideShare - World’s Top 10 Elearning Platforms<br />Centre for Learning & Performance Technologies (www.c4lpt.co.uk)<br />
  9. 9. 60 million users<br />8 million users<br />300 million users<br />
  10. 10. SlideShareApp on LinkedIn is HUGELY popular<br />60 million users<br />8 million users<br />300 million users<br />
  11. 11. 10 Lessons<br />InScalingSlideShare<br />60 million users<br />8 million users<br />300 million users<br />
  12. 12. 1) Organizational DNA <br />matters more than <br />idea, markets, competition. <br />
  13. 13. Building products is the Art of Visioning the Invisible…<br />No one (initially) knows the answer,<br /> so don’t chase the answer…<br />
  14. 14. … chase an organisation DNA that has learnt to figure out the answer.<br />
  15. 15. Organizational DNA will make/break your startup<br />Organizational ethos<br />Who you hire <br />Who you promote/let go<br />Merit driven culture<br />How you map individuals to team goals<br />
  16. 16. 2) Darwin’s Theory of <br /> Evolution applied to <br /> Product Development<br />“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change (flexible)”<br />
  17. 17. Lean Startup Philosophy & Agile Development Model<br />Keep initial product design + scope flexible<br />Product launch is an early probe<br />Product Development happens via incremental pivots<br />Iterate and change quickly<br />
  18. 18. SlideShare Lean Case Study: Eric Ries<br />http://www.startuplessonslearned.com/2010/08/case-study-slideshare-goes-freemium.html <br />
  19. 19. 3) Speed Now. Scale Later<br />
  20. 20. Why startups need speed?<br /> Small & fast …<br />
  21. 21. … being small is their biggest WEAPON<br />
  22. 22. Set the tone for speed everywhere<br />In development, design <br />Site operations & performance<br />Postpone scalability in favour of speed<br />calculated risk<br />
  23. 23. 4) First width (virality), then depth<br />
  24. 24. Focus on Width (virality), <br />Depth (engagement) later<br />First grow user base with width strategy<br />Viral Distribution for width<br />Single minded focus on new user acquisition<br />Viral loops, Viral coefficient, Viral tuning<br />
  25. 25. Mould virality into core product design…<br />
  26. 26. 5) Data/Metrics as the lifeblood for Product Decisions <br />
  27. 27. Metrics driven organization<br />Metrics are hard, but not sexy<br />Need social context to be effective<br />A/B Testing Funnel Tracking <br />Kissmetrics, Unbounce, Google Analytics, Clicktale<br />Data ergonomics matters A LOT<br />
  28. 28. Data Ergonomics<br />Think RSS of data (daily email reports)<br />Differentiate between <br />data for internal product decision making <br />data for external marketing/business needs<br />Differentiate between<br />absolute data numbers (usually does not matter)<br />data trends (usually matters most)<br />
  29. 29. Metrics – Pitfalls to avoid<br />Sexy Executive Dashboards<br />Local Maxima Obsession<br />
  30. 30. 6) EAST v/s West <br /> Differences <br />
  31. 31. WestWest<br />LifeStyle<br />West<br />East<br />Punctuality<br />Cartoons by Yang Lui<br />West<br />East<br />
  32. 32. Opinion<br />West<br />East<br />Contacts<br />Cartoons by Yang Lui<br />West<br />East<br />
  33. 33. Queuing<br />West<br />East<br />Authority/Boss<br />Cartoons by Yang Lui<br />West<br />East<br />
  34. 34. Something else that has huge relevance in a technology company …. <br />
  35. 35. Problem Solving<br />Cartoons by Yang Lui<br />
  36. 36. Knowing the East/West differences<br />West > Left Brained (rational & analytical) <br />East > Right brained (intuitive & synthetic )<br />Awareness of differences helps <br />self correction checks<br />Hiring evaluations <br />Organizational capability<br />
  37. 37. 7) Building the Team Bottoms Up<br />
  38. 38. Team Building – Bottoms Up<br />India ecosystem offers no choice but bottoms up<br />Services mentality is SERIOUS bottleneck<br />Few role models to inspire<br />Pros & Cons of this approach<br />
  39. 39. 8) Focus on your core, outsource non core complexity<br />
  40. 40. When you are taking aim…<br />
  41. 41. Think BULLS EYE. Period.<br />
  42. 42. Outsource the Non Core Complexity<br />Embrace the cloud : Amazon S3, EC2<br />Dedicated servers instead of co-location : Softlayer<br />Billing / Payment gateways : Recurly, Braintree<br />Widgets : Gigya, Addthis<br />Analytics : Kissmetrics, Crazyegg, Unbounce, GA<br />
  43. 43. Outsourced Plug & Play Architecture allows small startups to take on the Goliaths ….<br />
  44. 44. 9) Focus on your USERS, not competition<br />
  45. 45. Competition focus makes your reactive. You start playing a catchup game…<br />
  46. 46. 10) Learn to manage RISK<br />
  47. 47. Eastern Cultures have a negative bias..<br />Ambiguity<br />Failure<br />Risk Taking<br />
  48. 48. Whereas the ruling trends are all about risk management….<br />Lean<br />MVP<br />Lean<br />Agile<br />
  49. 49. Take risk management HEAD-ON<br />Risk management intrinsic part of startup lifecycle<br />Be ready to face SERIOUS internal challenges <br />Team buy-in for core philosophy<br />Heightened team awareness & sensitization<br />Be strong, don’t give up<br />
  50. 50. Thanks! Question?<br />Slides available at www.slideshare.net/amitranjan<br />
  51. 51. Image Credits<br />http://www.chem.ucsb.edu/~molvisual/Img/142A/B_DNA_side.png<br />http://www.flickr.com/photos/13105441@N04/4357248545/<br />http://www.flickr.com/photos/twenty_questions/2192450204/sizes/l/<br />http://www.flickr.com/photos/bionicteaching/2920562020/sizes/o/<br />http://www.flickr.com/photos/juhansonin/3157888219/<br />http://www.flickr.com/photos/pedroaznar/130515600/sizes/z/<br />http://www.flickr.com/photos/singapore2010/4912934870/<br />http://www.flickr.com/photos/nostri-imago/3137422976/sizes/o/<br />http://www.flickr.com/photos/dav/135566186/<br />http://www.flickr.com/photos/matthewmcvickar/154077776/<br />http://commons.wikimedia.org/wiki/File:Victory_podium.png<br />Yank Lui http://www.yangliudesign.com/<br />

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