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Social Innovation 101

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Why 90% of innovation ideas fail and what to do about it

Published in: Technology

Social Innovation 101

  1. 1. Social innovation 101
  2. 2. 2 “I have an innovative idea!”
  3. 3. +
  4. 4. +
  5. 5. ++
  6. 6. ++
  7. 7. ++
  8. 8. ++
  9. 9. ++ users ‘innovation’ Gov, NGO, social enterprise
  10. 10. This is not innovation.
  11. 11. Case study: people standing up against open defecation
  12. 12. ++ users ‘innovation’ Gov, NGO, social enterprise
  13. 13. ++ users ‘innovation’ Gov, NGO, social enterprise
  14. 14. This is not innovation.
  15. 15. What is innovation?
  16. 16. Real innovation: a solution to the right problem that users love to use
  17. 17. Did this solution solve the right problem?
  18. 18. Did this solution solve the right problem? Did users love to use it?
  19. 19. Did this solution solve the right problem? Did users love to use it?
  20. 20. 90% of apps never used
  21. 21. 27 So why is innovation is so difficult?
  22. 22. “I have an innovative idea! Let’s make a comic book!”
  23. 23. Why is innovation difficult?
  24. 24. Because Steve chose the solution too early.
  25. 25. Technical experts Researc h experts Strategy Develop M+EProgram
  26. 26. 43 THE INNOVATION PROCESS
  27. 27. Design Thinking Human Centered Design (HCD) DIG PROCESS 5D’s
  28. 28. Technical experts Researc h experts Strategy Develop M+EProgram
  29. 29. 53 Innovation process on vitamins
  30. 30. + "I have an idea. I’ll give him pills!”
  31. 31. + "I have an idea. I’ll give him pills!”
  32. 32. Starts with "I have an idea and/or an intention to innovate" Ends with "I have a very clear idea of the problem or opportunity”
  33. 33. What’s the real problem? +
  34. 34. What’s the real problem? + Children aren’t healthy
  35. 35. What’s the real problem? + Children don’t like taking pills
  36. 36. Clear idea of problem “Children don’t like taking pills”
  37. 37. Starts with "I need more information about who, what, where, why, how?” Ends with ”I’m confident we have enough information on the problem we are trying to solve
  38. 38. Starts with Why don’t children like taking pills? Ends with Pills are scary and difficult to take!
  39. 39. Starts with “I need this built or done.” Ends with "I have a solution that works well at a small scale.”
  40. 40. ++ Pills are scary and difficult to take!
  41. 41. ++ Pills are scary and difficult to take!
  42. 42. ++ Pills are scary and difficult to take!
  43. 43. So what worked?
  44. 44. Did this solution solve the right problem? Did users love to use it?
  45. 45. "I have a solution that works well at a small scale.”
  46. 46. Technical experts Researc h experts Strategy Develop M+EProgram
  47. 47. 86 SO… how does this apply to my tech idea?
  48. 48. 45 deaths per 1000 births
  49. 49. “I have an innovative idea! Let’s use IVR technology”
  50. 50. “I have an innovative idea! Let’s use IVR technology”
  51. 51. Starts with ”Let’s use IVR technology” Ends with "I have a very clear idea of the problem or opportunity”
  52. 52. What’s the real problem?
  53. 53. What’s the real problem?
  54. 54. Starts with ”Let’s use IVR technology” Ends with ”Too many messages that are unclear and easily forgotten.”
  55. 55. Starts with "I need more information about who, what, where, why, how?” Ends with ”I’m confident we have enough information on the problem we are trying to solve
  56. 56. Healthy newborn
  57. 57. Starts with “We have several ideas to build and test…” Ends with "I have a solution that works well at a small scale.”
  58. 58. DANGERSIGNS: INFECTEDCORD FEVER EYEWITHPUS DIARRHEA KEEPBABY WARM • HOLDTOYOURSKIN • GIVETHEMHAT, SOCKS,ANDMITTENS
  59. 59. “Hello, bong Srey? My name is Dr. Thearith, I am a doctor in a village just like yours! Congratulations on giving birth to such a beautiful baby. “Today I’m going to tell you about that strange thing sticking out of your baby’s stomach, the umbilical cord. By the end of the week, it should look dry and black, like a dark sausage. Eventually it will fall off! But if the cord is soft and wet, red near the stomach, draining pus, bleeding, or starts to smell really bad, take your baby to the health center immediately.”
  60. 60. Healthy newborn
  61. 61. Tested with 455 mothers 4 month pilot • 100% of participants satisfied • 95% willing to pay for the service • 70% shared the messages to others • 43% came back to the health center
  62. 62. Was this innovative?
  63. 63. Did this solution solve the right problem? Did users love to use it?
  64. 64. Let’s innovate! Mike@17Triggers.com www.17triggers.com

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