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Design for Pattern


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The future of Uber is far from determined, and the decisions and actions of Gough will help define it."The core of design is empathy. That's the starting point no matter what. That will always be how you address any product challenge. The classic way products were developed was you solved functional needs, and then maybe business needs, and then you lean heavily into human needs over time. This arc, all of the [PR] challenges aside, is a natural arc. The next big step is to become a company that's really, really good at connecting with people and people's needs."

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Design for Pattern

  1. 1. Design for Pattern
  2. 2. Michael Gough @michaelgough_ VP Product Design, Uber
  3. 3. Design
  4. 4. Rider 01 /OurWork
  5. 5. 02 /OurWork Driver
  6. 6. 03 /OurWork Eats
  7. 7. 04 /OurWork Freight
  8. 8. 05 /OurWork Self driving
  9. 9. 06 /OurWork Elevat
  10. 10. 07 /OurWork JUMP
  11. 11. 08 /OurWork GroceryWorks Powerloop Transit
  12. 12. Virtual infrastructure for the real world.
  13. 13. “ Eventually everything connects — people, ideas, objects...the quality of the connections is the key to quality. “ - Charles Eames Powers of Ten™ (1977), Eames
  14. 14. To define an agricultural problem as if it were solely a problem of agriculture…is to misunderstand the problem. - Wendell Berry “
  15. 15. of the world population will live in cities by 2050 68%
  16. 16. Uber Movement
  17. 17. Simple Good design is focused It stops at “just enough”
  18. 18. Restrained Good design respects limits The more far-fetched the solution, the less it should be trusted.
  19. 19. Constructive Good design solves more than one problemAnd doesn’t make new problems.
  20. 20. Coherent Good design preserves the integrity of the patterns that contain it.