Addicted to Greatness

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Addicted to Greatness

  1. 1. addicted toGreatnessHow Gamification Unleash Total Engagement R o a n Y o n g
  2. 2. The Storyline StartLevel 1 Level 2The war of How gamificationengagement unleash total engagement
  3. 3. 3 Implications of Disengagement (Higher) Absenteeism (Lower) Productivity (Lower) CreativityDisengaged people hurt organisation
  4. 4. Yearly Cost of Disengagement United States Germany $ 350b $ 175.5bSingapore $ 6b Source: Gallup study
  5. 5. Engagement Talent “talent is cheaper than table salt. What separatesthe talented individual from the successful one is a lotof hard work”Stephen King “far and away the best prize life has to offer is the chance to work hard at work worth doing” Theodore Roosevelt
  6. 6. 10,000 HoursEvery engaged people is talented, but not every talented people is engaged.Engagement is more important than bringing talented people in.
  7. 7. the happiest people: Steve Jobs (L) and Jeremy Lin (r) “far and away the best prize life has to offer is the chance to work hard at work worth doing” Theodore Roosevelt Image: Flickr © acaben Image: Flickr © DvYang
  8. 8. The War for talent is overof Engagement Motivation max creativity max Motivation max creativity max
  9. 9. The war of engagement is about making work meaningful. It turns work into play.
  10. 10. The Storyline StartLevel 1 Level 2The war of How gamificationengagement unleash total engagement
  11. 11. 3 Elements of Fun Autonomy 2 Complexity A connection between effort and reward
  12. 12. Sustained Fun Sustained fun means making progress visible
  13. 13. Reality is Broken gamificationGamification is the use of game design techniques and mechanics to solve problems and to engageaudiences
  14. 14. GamemechanicsAutonomy complexity A link between effort and rewardDefeat the enemy You develop skillsin any way possible just-in-time to You get level-ups, points, defeat the enemy. artifacts, and other virtual goods after you defeat the enemy.
  15. 15. Gamemechanicsprogress is visible * inculcate self-beliefYou can clearly see There is someone whoprogress toward guide you or believe thatcharacter development you can fulfill your destinyand the end-game.
  16. 16. Sounds crazy?Gamification ismade possible by: Big data Mobile gadgets
  17. 17. Gamifiedworld
  18. 18. Salesforce.com Points Goal Achievements Progress visibility
  19. 19. Points need to have meaning Ranking is based on followership, not pointsTencent Weibo’s point system isn’t gamification. Point system becomes gamification whenthere is a meaning underneath the points
  20. 20. Injectmeaning
  21. 21. Gamification builds confidence and helps people to focus to achieve their personal goals Re-charge confidence! Image © Flickr user: p_a_h
  22. 22. Gamify to engage! Motivation creativityUnleash total engagement using gamification. And increase innovation and productivity!
  23. 23. e-bookAbout MeStrategist | consultant |speaker www. roanyong.com @roanyong roan_yong@yahoo.com roan.yong roan julius indra bit.ly/sociacol

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