Why and How Nonprofits
Can Engage Millennials
for the Long Haul
August 14, 2013
#vmlearn
Who are we?
2
#vmlearn
Derrick Feldmann
CEO
Achieve
@derrickfeldmann
achieveguidance.com
themillennialimpact.com
Kari Dunn...
M i l l e n n i a l s
How They Connect & Take
A c t i o n
@derrickfeldmann | @kds
It’s Not About
You, Your
Organization,
Or Your Interests
It’s About Them Using
Your Organization As
A CONDUIT to Affect
Their Cause, Their
Issue, Their Value
1. MicroMillennials participate at micro levels
before moving to highly involved
states of cause action.
Like
Comment
Post
Call
Email
Text
MeetSupportive
Activism
Organizing
Activism
2. Peer Small
Group
Millennials participate with
peers/family/colleagues in small
groups.
Paul Adams
“Grouped”
3. Action =
Transparent
Solutions
Millennials act when organizations are
transparent agents of tangible solutions.
4. Usability
Millennials engage in online
content because of enticing and
stimulating usability.
USABILITY
CONNECT
79.5
Read Email
Newsletters On
Mobile Devices
65.5
Receive Up To 5
Newsletters from
Organizations
Millennials Are
Actively Following
Up to 5
Organizations In
Social Media –
Even Though
They Receive
More Messages
From Pee...
Millennials
Are Using
Websites
To Connect
On Social
Media
Cause Issue
Vs.
Organization
INVOLVE
IntrinsicBenefits 55%...Meeting People
51%...Networking
61%...Professional
Experience
46.5
Online Training
Final Thoughts
Being Present
Without Being
Present
Affinity Does
Not Mean
Interest
Feedback is
Faster Than
Ever Before
Generations
Are Becoming
Unified
Culture - How
We Operate
Is Changing
Millennial micro action,
inspired by others, for
the tangible benefit of
an issue.
Derrick Feldmann Kari Saratovsky
@derri...
Questions?
34
#vmlearn
Kari Dunn Saratovsky
Founder & Principal
KDS Strategies
@kds
kdsstrategies.com
Derrick Feldmann
CEO...
Next Month: Corporate-
Nonprofit Partnerships
from 3 Perspectives
http://learn.volunteermatch.org
#vmlearn
Nonprofit Insights: Why and How Nonprofits Can Engage Millennials for the Long Haul
Nonprofit Insights: Why and How Nonprofits Can Engage Millennials for the Long Haul
Nonprofit Insights: Why and How Nonprofits Can Engage Millennials for the Long Haul
Nonprofit Insights: Why and How Nonprofits Can Engage Millennials for the Long Haul
Nonprofit Insights: Why and How Nonprofits Can Engage Millennials for the Long Haul
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Nonprofit Insights: Why and How Nonprofits Can Engage Millennials for the Long Haul

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With 80 million Millennials coming of age today, there are a multitude of options to leverage their passion, tech-savviness and entrepreneurial spirit to help support your cause. In many ways, the Millennial generation holds the keys to the future of your nonprofit.

Do you know how your organization can engage these Millennials, not just for a day or for one campaign, but as dedicated supporters for life?

For the August 2013 Nonprofit Insights webinar, Kari Dunn Saratovksy and Derrick Feldmann, co-authors of the new book "Cause for Change: The Why and How of Nonprofit Millennial Engagement," joined VolunteerMatch. Kari and Derrick provided insight into what makes Millennials different from previous generations – and how they are the same. They shared big-picture strategies for building long-term relationships with Millennials, as well as concrete, actionable tips for engaging them as volunteers, donors, board members and even employees.

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Nonprofit Insights: Why and How Nonprofits Can Engage Millennials for the Long Haul

  1. 1. Why and How Nonprofits Can Engage Millennials for the Long Haul August 14, 2013 #vmlearn
  2. 2. Who are we? 2 #vmlearn Derrick Feldmann CEO Achieve @derrickfeldmann achieveguidance.com themillennialimpact.com Kari Dunn Saratovsky Founder & Principal KDS Strategies @kds kdsstrategies.com
  3. 3. M i l l e n n i a l s How They Connect & Take A c t i o n @derrickfeldmann | @kds
  4. 4. It’s Not About You, Your Organization, Or Your Interests
  5. 5. It’s About Them Using Your Organization As A CONDUIT to Affect Their Cause, Their Issue, Their Value
  6. 6. 1. MicroMillennials participate at micro levels before moving to highly involved states of cause action.
  7. 7. Like Comment Post Call Email Text MeetSupportive Activism Organizing Activism
  8. 8. 2. Peer Small Group Millennials participate with peers/family/colleagues in small groups.
  9. 9. Paul Adams “Grouped”
  10. 10. 3. Action = Transparent Solutions Millennials act when organizations are transparent agents of tangible solutions.
  11. 11. 4. Usability Millennials engage in online content because of enticing and stimulating usability.
  12. 12. USABILITY
  13. 13. CONNECT
  14. 14. 79.5 Read Email Newsletters On Mobile Devices
  15. 15. 65.5 Receive Up To 5 Newsletters from Organizations
  16. 16. Millennials Are Actively Following Up to 5 Organizations In Social Media – Even Though They Receive More Messages From Peers
  17. 17. Millennials Are Using Websites To Connect On Social Media
  18. 18. Cause Issue Vs. Organization
  19. 19. INVOLVE
  20. 20. IntrinsicBenefits 55%...Meeting People 51%...Networking 61%...Professional Experience
  21. 21. 46.5 Online Training
  22. 22. Final Thoughts
  23. 23. Being Present Without Being Present
  24. 24. Affinity Does Not Mean Interest
  25. 25. Feedback is Faster Than Ever Before
  26. 26. Generations Are Becoming Unified
  27. 27. Culture - How We Operate Is Changing
  28. 28. Millennial micro action, inspired by others, for the tangible benefit of an issue. Derrick Feldmann Kari Saratovsky @derrickfeldmann @kds TheMillennialImpact.com | CauseforChangebook.com
  29. 29. Questions? 34 #vmlearn Kari Dunn Saratovsky Founder & Principal KDS Strategies @kds kdsstrategies.com Derrick Feldmann CEO Achieve @derrickfeldmann achieveguidance.com themillennialimpact.com
  30. 30. Next Month: Corporate- Nonprofit Partnerships from 3 Perspectives http://learn.volunteermatch.org #vmlearn

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