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Reimagine Your Leadership Brand | February 2020

Are you the best-kept secret in your organization? Transforming yourself from a trusted employee into a leader or technical expert can be a challenge. It takes the courage to finetune your leadership brand and the self-advocacy to amplify it. Jo Miller shares lessons from her new book on how to develop a personal brand that makes your organization sit up and pay attention. (Training)

Speaker: Jo Miller, CEO, Be Leaderly

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Reimagine Your Leadership Brand | February 2020

  1. 1. Copyright Be Leaderly 2020Copyright Be Leaderly 2020 Reimagine Your Leadership Brand
  2. 2. Copyright Be Leaderly 2020Copyright Be Leaderly 2020 #BeLeaderly Jo Miller
  3. 3. Copyright Be Leaderly 2020Copyright Be Leaderly 2020 #BeLeaderly Bank of America GeodisThermoFisher Scientific
  4. 4. Copyright Be Leaderly 2020 Corporate Subscribers
  5. 5. Copyright Be Leaderly 2020 Welcome back!
  6. 6. Copyright Be Leaderly 2020 Jo Miller CEO, Be Leaderly • Dedicated two decades to helping women advance into positions of influence by leveraging their leadership strengths. • Developed a pragmatic and powerful roadmap that guides women to become the powerhouse leaders they were meant to be. • Has spoken at women’s leadership conferences, professional associations, and corporate women’s networks for more than 300 organizations. • Author of #1 Amazon bestselling new release Woman of Influence: 9 Steps to Build your Brand, Establish your Legacy, and Thrive (McGraw-Hill) which has sold 6,000 copies.
  7. 7. Copyright Be Leaderly 2020Copyright Be Leaderly 2020 Are you the best kept secret in the organization? Are you the best kept secret in your organization?
  8. 8. Copyright Be Leaderly 2020Copyright Be Leaderly 2020 Don’t become indispensable for doing work that downplays your potential.
  9. 9. Copyright Be Leaderly 2020 “Perception is the copilot to reality. How people perceive you will directly impact how they deal with you.” Carla Harris Vice Chair, Managing Director, Senior Client Advisor, Morgan Stanley
  10. 10. Copyright Be Leaderly 2020Copyright Be Leaderly 2020 Your brand is what people say about you when you’re not in the room.
  11. 11. Copyright Be Leaderly 2020Copyright Be Leaderly 2020 Think of someone you know who has built an outstanding personal brand.
  12. 12. Copyright Be Leaderly 2020Copyright Be Leaderly 2020 Everyone has a brand. Most people have one by default. Yours must be built by design.
  13. 13. Copyright Be Leaderly 2020Copyright Be Leaderly 2020 You don’t have to be brilliant or lucky to be a star Lee W. Frederiksen, Elizabeth Harr, and Sylvia S. Montgomery, The Visible Expert (Reston, VA: Hinge Research Institute, 2014), “Rising industry stars” command a fee of 4 x average “Industry rock stars” command 7 x average
  14. 14. Copyright Be Leaderly 2020 Elizabeth Harr Partner, Hinge “They found their niche and refused to give up until they stood out. Specialization allows you to forge ahead without the noise that generalized knowledge brings to the table.”
  15. 15. Copyright Be Leaderly 2020Copyright Be Leaderly 2020 You’re wondering… What are the keys to identifying my brand from the ground up? How can I brand myself truthfully and authentically? … without seeming off-putting or arrogant? How can I re-brand in an environment where everyone knows me? How can I brand myself for a leadership role? How to rebrand in a company that is "under new management." I’m seen as a secretary instead of a team member. How can I change this image? How long will it take to improve my brand, and how will I know it has worked?
  16. 16. Copyright Be Leaderly 2020 In this webinar I. Own your leadership strengths II. Claim your leadership niche III. Up-level how you’re perceived
  17. 17. Copyright Be Leaderly 2020Copyright Be Leaderly 2020 I. You Do You Own your leadership strengths
  18. 18. Copyright Be Leaderly 2020Copyright Be Leaderly 2020 We are often so focused on trying to fix our weaknesses that we neglect to nurture our strengths.
  19. 19. Copyright Be Leaderly 2020Copyright Be Leaderly 2020 3 x more likely to report excellent quality of life 6 x more likely to be engaged 8% more productive 15% less likely to quit People who use their strengths @ work every day are… Source: Sorenson, S. How Employees' Strengths Make Your Company Stronger. Gallup (2014).
  20. 20. Copyright Be Leaderly 2020Copyright Be Leaderly 2020 Strengths are vastly underleveraged ____% of workers get to use their strengths every day. < 20 “How to do what you love,” by Marcus Buckingham
  21. 21. Copyright Be Leaderly 2020Copyright Be Leaderly 2020 Authentic leaders have happier followers. Susan M. Jensen and Fred Luthans, “Entrepreneurs as Authentic Leaders: Impact on Employees’ Attitudes,” Leadership & Organization Development Journal, vol. 7, no. 8, December 2006
  22. 22. Copyright Be Leaderly 2020Copyright Be Leaderly 2020 What’s your “leadership catnip”?
  23. 23. Copyright Be Leaderly 2020Copyright Be Leaderly 2020 100 Leadership Qualities Text LEADERLY to 33777 Identify your top 3 We never share, rent or sell your email or personal information. More: beleaderly.com/privacy
  24. 24. Copyright Be Leaderly 2020Copyright Be Leaderly 2020 II. What’s Your Superpower? Claim your leadership niche
  25. 25. Copyright Be Leaderly 2020 What’s your leadership superpower?
  26. 26. Copyright Be Leaderly 2020 Strengths ValuePassions Your Leadership Niche
  27. 27. Copyright Be Leaderly 2020 Dr. Rohini Anand Chief Diversity Officer, Sodexo “Be authentic about your own leadership style. Don’t try and change it. Own it. Communicate it. Put a brand on it. Put a value on it.”
  28. 28. Copyright Be Leaderly 2020Copyright Be Leaderly 2020 III. Boss Up Your Brand Up-level how you’re perceived
  29. 29. Copyright Be Leaderly 2020Copyright Be Leaderly 2020 Financial Analyst The change agent
  30. 30. Copyright Be Leaderly 2020 — Krista Thomas, Global Head of Marketing, VideoAmp “Make your brand scalable.”
  31. 31. Copyright Be Leaderly 2020 Ask yourself: • Where do I want to be in 3 years? • What brand do I need to become known for now, in order to get there?
  32. 32. Copyright Be Leaderly 2020 Your Brand Must Evolve as You Develop Your Career • Senior-level brands Visionary. Thought leader. Culture catalyst. Transformational change leader. Futurist. Intrapreneur. Rainmaker. Charismatic leader. Leader who develops leaders. Quiet leader. • Mid-level brands Strategist. Innovator. Subject matter expert. Customers’ champion. People motivator. Process improver. Project leader. Team catalyst. Fixer. Builds things that work. Turnaround architect. • Entry-level brands Valuable contributor. Team-player. Specialist. Go-to person. Tactical executor. Idea generator. Optimizer.
  33. 33. Copyright Be Leaderly 2020Copyright Be Leaderly 2020 100 Leadership Brand Statements Text LEADERLY to 33777 We never share, rent or sell your email or personal information. More: beleaderly.com/privacy
  34. 34. Copyright Be Leaderly 2020 Bring Your Brand Statement to Life •Presentation Title Slide Email Signature Resume/ LinkedIn Headline Performance Reviews: “I’d like to position myself as…” Share Aspirations: “My ultimate goal is…” Elevator Pitch: “Come to me when…”
  35. 35. Copyright Be Leaderly 2020 In this webinar I. Own your leadership strengths II. Claim your leadership niche III. Up-level how you’re perceived
  36. 36. Copyright Be Leaderly 2020Copyright Be Leaderly 2020 Q&A What are the keys to identifying my brand from the ground up? How can I brand myself truthfully and authentically? … without seeming off-putting or arrogant? How can I re-brand in an environment where everyone knows me? How can I brand myself for a leadership role? How to rebrand in a company that is "under new management." I’m seen as a secretary instead of a team member. How can I change this image? How long will it take to improve my brand, and how will I know it has worked?
  37. 37. Copyright Be Leaderly 2020 Recommended Reading • 100 leadership Qualities • 100 Leadership Brands • The Visible Expert, by Lee W. Frederiksen, Elizabeth Harr, and Sylvia S. Montgomery
  38. 38. Copyright Be Leaderly 2020Copyright Be Leaderly 2020 Woman of Influence: 9 Steps to Build Your Brand, Establish Your Legacy, and Thrive (McGraw-Hill)
  39. 39. Copyright Be Leaderly 2020Copyright Be Leaderly 2020 Get today’s slides, bonus articles, and our newsletter: Text leaderly to 33777 We never share, rent or sell your email or personal information. More: beleaderly.com/privacy
  40. 40. Copyright Be Leaderly 2020 Amplify Your Accomplishments Tuesday, April 28, 2020 Nora Denzel says, “It’s not what you know and it’s not who you know. It’s who knows what you know.” Find the approach to amplifying your accomplishments that fits your style and is effective in your organization.
  41. 41. Copyright Be Leaderly 2020 Dr. Neeli Bendapudi President, University of Louisville “A brand is a way to stand out in a sea of similarity. If you want to be memorable and be remembered for having certain unique attributes, to be sought out, and to be an employee of choice, then you must manage your personal brand.”
  42. 42. Copyright Be Leaderly 2020 Discussion Questions • Identify someone you know who has built an outstanding personal brand. • What are your top three leadership strengths? (100 Leadership Qualities worksheet) • What’s your leadership niche? • What’s your leadership brand statement? Strengths ValuePassions
  43. 43. Copyright Be Leaderly 2020Copyright Be Leaderly 2020

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