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Reimagine Your Leadership
Brand

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Copyright Be Leaderly 2020Copyright Be Leaderly 2020
#BeLeaderly
Jo Miller

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Copyright Be Leaderly 2020Copyright Be Leaderly 2020
#BeLeaderly
Bank of America GeodisThermoFisher Scientific

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Copyright Be Leaderly 2020
Corporate Subscribers

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Copyright Be Leaderly 2020
Welcome back!

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Copyright Be Leaderly 2020
Jo Miller
CEO, Be Leaderly
• Dedicated two decades to helping women
advance into positions of influence by
leveraging their leadership strengths.
• Developed a pragmatic and powerful
roadmap that guides women to become the
powerhouse leaders they were meant to
be.
• Has spoken at women’s leadership
conferences, professional associations,
and corporate women’s networks for more
than 300 organizations.
• Author of #1 Amazon bestselling new
release Woman of Influence: 9 Steps to
Build your Brand, Establish your Legacy,
and Thrive (McGraw-Hill) which has sold
6,000 copies.

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Copyright Be Leaderly 2020Copyright Be Leaderly 2020
Are you the best kept
secret
in the organization?
Are you the best kept secret
in your organization?

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Copyright Be Leaderly 2020Copyright Be Leaderly 2020
Don’t become
indispensable for doing
work that downplays
your potential.

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Copyright Be Leaderly 2020
“Perception is the copilot
to reality.
How people perceive you
will directly impact how they
deal with you.”
Carla Harris
Vice Chair, Managing Director, Senior
Client Advisor, Morgan Stanley

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Copyright Be Leaderly 2020Copyright Be Leaderly 2020
Your brand is what people
say about you when you’re
not in the room.

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Copyright Be Leaderly 2020Copyright Be Leaderly 2020
Think of someone you know who has
built an outstanding personal brand.

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Copyright Be Leaderly 2020Copyright Be Leaderly 2020
Everyone has a brand.
Most people have one by default.
Yours must be built by design.

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Copyright Be Leaderly 2020Copyright Be Leaderly 2020
You don’t have to be brilliant or
lucky to be a star
Lee W. Frederiksen, Elizabeth Harr, and Sylvia S. Montgomery, The Visible Expert (Reston, VA: Hinge Research Institute, 2014),
“Rising industry
stars” command a
fee of 4 x average
“Industry rock
stars” command
7 x average

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Copyright Be Leaderly 2020
Elizabeth Harr
Partner, Hinge
“They found their niche and
refused to give up until they
stood out.
Specialization allows you to
forge ahead without the noise
that generalized knowledge
brings to the table.”

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Copyright Be Leaderly 2020Copyright Be Leaderly 2020
You’re wondering…
What are the keys to
identifying my brand
from the ground up?
How can I brand
myself truthfully and
authentically?
… without seeming
off-putting or
arrogant?
How can I re-brand in
an environment
where everyone
knows me?
How can I brand
myself for a
leadership role?
How to rebrand in a
company that is
"under new
management."
I’m seen as a secretary
instead of a team
member. How can I
change this image?
How long will it take
to improve my brand,
and how will I know
it has worked?

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Copyright Be Leaderly 2020
In this webinar
I. Own your leadership strengths
II. Claim your leadership niche
III. Up-level how you’re perceived

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Copyright Be Leaderly 2020Copyright Be Leaderly 2020
I. You Do You
Own your leadership
strengths

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Copyright Be Leaderly 2020Copyright Be Leaderly 2020
We are often so focused on
trying to fix our weaknesses
that we neglect to nurture
our strengths.

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Copyright Be Leaderly 2020Copyright Be Leaderly 2020
3 x more likely to report excellent
quality of life
6 x more likely to be engaged
8% more productive
15% less likely to quit
People who use their
strengths @ work every day are…
Source: Sorenson, S. How Employees' Strengths Make Your Company Stronger. Gallup (2014).

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Copyright Be Leaderly 2020Copyright Be Leaderly 2020
Strengths are vastly
underleveraged
____% of
workers get
to use their
strengths
every day.
< 20
“How to do what you love,” by Marcus Buckingham

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Copyright Be Leaderly 2020Copyright Be Leaderly 2020
Authentic leaders have
happier followers.
Susan M. Jensen and Fred Luthans, “Entrepreneurs as Authentic Leaders: Impact on Employees’ Attitudes,”
Leadership & Organization Development Journal, vol. 7, no. 8, December 2006

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What’s your “leadership catnip”?

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Copyright Be Leaderly 2020Copyright Be Leaderly 2020
100 Leadership Qualities
Text LEADERLY to 33777
Identify
your
top 3
We never share, rent or sell your email or personal information. More: beleaderly.com/privacy

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Copyright Be Leaderly 2020Copyright Be Leaderly 2020
II. What’s Your
Superpower?
Claim your leadership
niche

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Copyright Be Leaderly 2020
What’s your leadership superpower?

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Copyright Be Leaderly 2020
Strengths
ValuePassions
Your Leadership Niche

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Copyright Be Leaderly 2020
Dr. Rohini Anand
Chief Diversity Officer, Sodexo
“Be authentic about your
own leadership style.
Don’t try and change it.
Own it. Communicate it.
Put a brand on it. Put a
value on it.”

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Copyright Be Leaderly 2020Copyright Be Leaderly 2020
III. Boss Up Your
Brand
Up-level how you’re
perceived

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Copyright Be Leaderly 2020Copyright Be Leaderly 2020
Financial Analyst
The change agent

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Copyright Be Leaderly 2020
— Krista Thomas, Global Head of Marketing, VideoAmp
“Make your
brand
scalable.”

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Copyright Be Leaderly 2020
Ask yourself:
• Where do I want
to be in 3 years?
• What brand do I
need to become
known for now, in
order to get there?

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Copyright Be Leaderly 2020
Your Brand Must Evolve as
You Develop Your Career
• Senior-level brands
Visionary. Thought leader. Culture catalyst. Transformational
change leader. Futurist. Intrapreneur. Rainmaker.
Charismatic leader. Leader who develops leaders. Quiet leader.
• Mid-level brands
Strategist. Innovator. Subject matter expert. Customers’ champion.
People motivator. Process improver. Project leader. Team catalyst.
Fixer. Builds things that work. Turnaround architect.
• Entry-level brands
Valuable contributor. Team-player. Specialist. Go-to person.
Tactical executor. Idea generator. Optimizer.

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Copyright Be Leaderly 2020Copyright Be Leaderly 2020
100 Leadership
Brand Statements
Text LEADERLY to 33777
We never share, rent or sell your email or personal information. More: beleaderly.com/privacy

34.
Copyright Be Leaderly 2020
Bring Your Brand
Statement to Life
•Presentation Title
Slide
Email Signature
Resume/ LinkedIn
Headline
Performance
Reviews: “I’d like
to position myself
as…”
Share Aspirations:
“My ultimate goal
is…”
Elevator Pitch:
“Come to me
when…”

35.
Copyright Be Leaderly 2020
In this webinar
I. Own your leadership strengths
II. Claim your leadership niche
III. Up-level how you’re perceived

36.
Copyright Be Leaderly 2020Copyright Be Leaderly 2020
Q&A
What are the keys to
identifying my brand
from the ground up?
How can I brand
myself truthfully and
authentically?
… without seeming
off-putting or
arrogant?
How can I re-brand in
an environment
where everyone
knows me?
How can I brand
myself for a
leadership role?
How to rebrand in a
company that is
"under new
management."
I’m seen as a secretary
instead of a team
member. How can I
change this image?
How long will it take
to improve my brand,
and how will I know
it has worked?

37.
Copyright Be Leaderly 2020
Recommended Reading
• 100 leadership Qualities
• 100 Leadership Brands
• The Visible Expert, by Lee W.
Frederiksen, Elizabeth Harr,
and Sylvia S. Montgomery

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Copyright Be Leaderly 2020Copyright Be Leaderly 2020
Woman of Influence: 9 Steps to Build Your
Brand, Establish Your Legacy, and Thrive
(McGraw-Hill)

39.
Copyright Be Leaderly 2020Copyright Be Leaderly 2020
Get today’s slides, bonus articles,
and our newsletter:
Text
leaderly
to
33777
We never share, rent or sell your email or personal information. More: beleaderly.com/privacy

40.
Copyright Be Leaderly 2020
Amplify Your
Accomplishments
Tuesday, April 28, 2020
Nora Denzel says, “It’s not what you know and
it’s not who you know. It’s who knows what you
know.” Find the approach to amplifying your
accomplishments that fits your style and is
effective in your organization.

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Copyright Be Leaderly 2020
Dr. Neeli Bendapudi
President, University of Louisville
“A brand is a way to stand
out in a sea of similarity.
If you want to be memorable
and be remembered for
having certain unique
attributes, to be sought out,
and to be an employee of
choice, then you must
manage your personal
brand.”

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Copyright Be Leaderly 2020
Discussion Questions
• Identify someone you know who has built
an outstanding personal brand.
• What are your top three leadership
strengths? (100 Leadership Qualities
worksheet)
• What’s your leadership niche?
• What’s your leadership brand statement?
Strengths
ValuePassions

43.
Copyright Be Leaderly 2020Copyright Be Leaderly 2020