Leadership in a Social World

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If you consider yourself a leader today then it is vitally important that you begin to understand just how "social" our world has become. This presentation explores why association leaders should engage in social media.

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  • This isn’t meant to be prescriptive – rather, it’s a conversation about how to go about getting out there.
  • The Right Side
  • Setting the stage – what we want to talk about what they are going to hear. Questions? How social media is effecting leadership, groups, experiences. Who is on your team?
  • Where does the audience fall? Ask questions.
  • Fear – failure, frustration, image/brand, investment, ROI, Technology, Conflict, (logos of attendees) (wall / crossroads image)
  • People like reading about themselves. – we love our lives.
  • Fear – failure, frustration, image/brand, investment, ROI, Technology, Conflict, (logos of attendees) (wall / crossroads image)
  • What does this have to do with leadership – the leader sets direction. Now you have goals so how do you get there. By setting guidelines.
  • Chris Brogan – humanize. Guidelines remove the fear.
  • Grounded in three fundamental approaches – involves our entire team – 18 month program – measurable – approved budget
  • Feet over footage – Jeff Hurt – logistical to experiential – humanize the experience – how does “using” social media effectively help with experience, the process.
  • Hootsuite, Social Fish, Google Reader, Google Analytics
  • Leadership in a Social World

    1. 2. "Life Begins at the end of Your Comfort Zone" – So when did you achieve or enjoy something because you got out of your comfort zone?
    2. 3. <ul><li>Set the Stage </li></ul><ul><ul><li>Trends & landscape </li></ul></ul><ul><li>Audience </li></ul><ul><ul><li>Demographics </li></ul></ul><ul><li>Participant vs. Leader </li></ul><ul><ul><li>What are they are doing? </li></ul></ul><ul><ul><li>What are you doing? </li></ul></ul><ul><li>Setting the Direction - Plan </li></ul><ul><li>Tools </li></ul><ul><li>Meeting </li></ul>
    3. 4. Trends
    4. 5. <ul><li>Face book is King and Extending its Lead. It is the most popular commercial social network for nonprofits and continues to grow, albeit slowly. </li></ul><ul><li>Nine out of 10 nonprofits (89%) report having a presence on Facebook in 2011. </li></ul><ul><li>In the last three years Facebook usage has grown from 74% to 89%. </li></ul>TRENDS
    5. 6. <ul><li>By comparison, Twitter, the professional micro-blogging community, looks to have leveled off among nonprofits with usage levels reported at 57% in 2011, down slightly from 2010 (60%). </li></ul><ul><li>LinkedIn, the online professional social networking community is used by 1 in 3 nonprofits (30%) in 2011. </li></ul><ul><li>4 out of 5 (82%) nonprofits indicating that they find their commercial social networking (CSN) efforts valuable </li></ul><ul><ul><li>Ability to launch and scale fundraising efforts! </li></ul></ul>TRENDS
    6. 7. Closer to Home TRENDS <ul><li>Association Peeps “like” more than they comment </li></ul><ul><li>List serves still drive conversation (safe zone) </li></ul><ul><li>Phone apps @ conference are fun </li></ul><ul><li>Conversations about SM have reached strategic proportion </li></ul>
    7. 8. Landscape & Demographics <ul><li>What does the social media landscape look like today? </li></ul><ul><li>social media are places, tools, services allowing individuals to express themselves (and so to exist) in order to meet, share express themselves… </li></ul>
    8. 16. Participant vs. Leader
    9. 17. Participant vs. Leader Curating Producing Commenting Sharing Watching Engagement Pyramid < 1% 24% 36% 61% 80%
    10. 18. http:// www.youtube.com/watch?v =4AN4_N5N52U&feature= player_detailpage
    11. 19. What are They Doing? <ul><li>Association Professionals are doing it too! </li></ul>
    12. 20. Jessica H. Lawrence, CEO, Girl Scouts of San Gorgonio Council “ What if you work for, I don’t know, the Girl Scouts? A place where pantyhose, polyester, and clock watching are still raging like its 1985. That’s where I work. And despite the many great things the organization does, working there sucked until we decided to make it not suck anymore.”
    13. 22. Velma Hart, CAE Executive Director of Giving Initiatives and Alternatives <ul><li>“ Things are just so hard sometimes but do they need to be? Things that could be quite easy if we just stop bickering and listen could be much more achievable if we just think of others more than ourselves and stop judging .” </li></ul>
    14. 30. <ul><li>What are you doing? </li></ul><ul><li>Who are you doing it with? </li></ul><ul><li>How is it going? </li></ul><ul><li>What do you like to do? </li></ul>Workshop
    15. 31. Leadership Challenge <ul><li>Model the Way  Leaders establish principles concerning the way people (constituents, peers, colleagues, and customers alike) should be treated and the way goals should be pursued. They create standards of excellence and then set an example for others to follow. </li></ul><ul><li>Inspire a Shared Vision  Leaders passionately believe that they can make a difference. They envision the future, creating an ideal and unique image of what the organization can become. </li></ul><ul><li>Challenge the Process  Leaders search for opportunities to change the status quo. They look for innovative ways to improve the organization. In doing so, they experiment and take risks. </li></ul><ul><li>Enable Others to Act  Leaders foster collaboration and build spirited teams. They actively involve others. Leaders understand that mutual respect is what sustains extraordinary efforts; </li></ul><ul><li>Encourage the Heart  Accomplishing extraordinary things in organizations is hard work. To keep hope and determination alive, leaders recognize contributions that individuals make. In every winning team, the members need to share in the rewards of their efforts, so leaders celebrate accomplishments. They make people feel like heroes. </li></ul>
    16. 32. Challenges What is Keeping You from Applying Your Leadership Skills in this Space? Workshop
    17. 33. <ul><li>Time </li></ul><ul><li>ROI </li></ul><ul><li>Failure </li></ul><ul><li>Investment </li></ul><ul><li>Technology </li></ul><ul><li>Conflict </li></ul><ul><li>Frustration </li></ul><ul><li>Fear </li></ul><ul><li>Image (personal/professional) </li></ul><ul><li>Brand (personal/professional) </li></ul>
    18. 34. Why “You” are so important! Because You Hold the Key to Authenticity
    19. 36. How Do I Get There?
    20. 37. 4 Tips to Open Leadership <ul><li>Learn - Learning involves finding out what your clients are trying to do, who they are, how and where they spend their time, and how they are being influenced. </li></ul><ul><li>Dialogue - Having a conversation is the essence of social media. And because of its power, the people that are talking to each other are sometimes unlikely conversation partners.  </li></ul>
    21. 38. <ul><li>Support - Social technologies can also be a form of support for customers in industries where there is a consistent flow of troubleshooting. But, R&D teams can use this avenue to solicit feedback from their social community.  </li></ul><ul><li>Innovate – let your community create - mystarbucksidea.com, Dell IdeaStorm… </li></ul>
    22. 39. Social Media Plan <ul><li>Define Your Objectives </li></ul><ul><li>Risk Profile </li></ul><ul><li>Define Your Audience </li></ul><ul><li>Social Media Content </li></ul><ul><li>Determine Integration Points </li></ul><ul><li>Policy / Protocols </li></ul><ul><li>Capacity and Commitment </li></ul><ul><li>Social Media Systems </li></ul><ul><li>Measurement </li></ul>
    23. 40. TOOLS
    24. 41. Tools <ul><li>Mobile </li></ul><ul><li>Platforms </li></ul><ul><li>Time Savers </li></ul><ul><li>Inspiration </li></ul>
    25. 43. Open Leadership…having the confidence and humility to give up the need to be in control while inspiring commitment from people to accomplish goals. - Charlene Li
    26. 44. Your Meeting
    27. 46. Feet Not Footage (Not “Just” This)
    28. 47. Communication Plan / Strategy Event Plan – Timeline Kick Off Event
    29. 48. Additional Resources <ul><li>Links </li></ul><ul><li>Books </li></ul><ul><li>Data (Report) </li></ul><ul><li>Me 2.0 (Book) </li></ul>

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