India has a rich cultural heritage and is a diverse country with exceptional tourism attractions. Tourism is a major contributor to the Indian economy, supporting over 40 million jobs and accounting for 9% of total employment. The government has launched initiatives to promote tourism such as a new tourism policy focused on welcome, information, facilities, security, cooperation, infrastructure, and cleanliness. Tourism in India is expected to continue growing significantly in the future.

1. TOURISM IN INDIA
Riya Sancheti

2. Introduction To Tourism
•Temporary, short term movement of people to destination
which is outside their residential places
•Country of rich heritage and traditions having a vast and varied
history
•Unity in diversity i.e. multicultural people staying together in
the same country
•One of the fastest growing economy in the world

3. Exceptionality
• Heritage Sites
• Cultural Attractions
• Cuisine
• Beaches
• Shopping

4. Factors that affect the development
of tourism
• Environmental factors
o Good climate,
o Beautiful scenery, etc
• Socio-economic factors
o Accessibility,
o Accommodation,
o Amenities,
o Ancillary services, etc
• Historical and cultural factors
• Religious factors

5. Interesting Facts
• Largest source of revenue in India
• Large number of heritage sites
• Americans love to visit India
• Job maker
• Currently there are more than 130 preferred tourist
destinations in the world
• The Taj Mahal alone as one of the seven wonders of the
world invites over 3 million tourists every year
• Tourism in India supports 40 million jobs
• India receives most of its foreign tourists from the
United States

6. Tourism Effecting Indian Economy
Year Contributed Created jobs
2014 Rs7.64 trillion 36.7 million
2015 Rs8.22 trillion
= 7% GDP
37.4 million
=9% total
employment

7. Initiatives taken by government to
promote tourism industry
Government of India announced a new tourism policy.
The policy is built around the 7-S Mantra of-
• SWAAGAT (Welcome)
• SOOCHANAA(Information)
• SUVIDHAA (Facilitation)
• SURAKSHAA (Security)
• SAHYOG (Cooperation)
• SANRACHNAA (Infrastructure)
• SAFAAI (Cleanliness)

8. Future Prospects of Indian Tourism
• Demand for travel and tourism is expected to grow by
8.2%
• Expected to be the to be the 2nd largest employer
• Capital investment is expected to grow by 8.8% which
is US$94.5 billion
• Anticipated to become fastest growing business
travel destination