3. Profile
• Origin: Sydney, Australia
• Years active: 1973-2009
• Genre: Hard Rock, Rock and Roll, Blues Rock
• Discography: 15 studio releases (Back in Black
being the second most commercial success
after Michael Jackson’s Thriller)
• Website: www.acdc.com
5. FEasibilty
• Venue: MU Convention Ground, Manipal,
Karnataka
• Capacity: 2.5 lakhs
• Event Sponsors: Diageo (Liquor Sponsors), The
Ocean Pearls (Hospitality Partner), Rolling
Stones (Magazine Partner), Radio Indigo 91.4
& Times Of India (Media partner)
6. Promotion
• 500 Early bird tickets with 25% discount
• Lucky draw for first 50 ticket buyers, on which
10 will be selected for Meet & Greet Session.
Among the 10, another lucky draw will
conducted, upon which only 1 person will get
the Angus Young Signature Gibson Epiphone
guitar used by him in the album ‘Back In Black’
7. • TV Commercial starring Robert
Downey to be aired in all major
music channels like VH1, MTV,
Channel V and many more.
• Print ads in newspapers and
magazines like RSJ, Rolling Stones
and few others.
• Billboards all around the country to
promote the event
• Video Ads of the event will showed
8. • Pre-Concert Gigs across the globe
in prominent venues like HRC,
where the local hard rock bands
which are popular and famous in
the country, will happen promoting
the Re-union concert.
• Promotion of the event in major
music and music instrument stores
across India like Planet M,
9. TIE-UPS
• Major tours and travel agencies across the
globe like Thomas Cook, to offer a package of
tour to India for the concert, which will be
offered for a discounted price.
• Karnataka State Tourism Board to promote the
event which will eventually contribute to the
increase of revenue of the tourism
department.
10. • With Serpent Productions , a
production company which will
shoot the whole concert with 35
HD cameras as well as the meet
and greet sessions.
• With Lenovo, which will offer a
lucky draw and substantial disount
for the passes of AC DC concert
11. Social media promotion
• Websites and pages will be crated
in Facebook, Twitter and other
networking sites.
• An app will be launched in
Facebook where a quiz contest will
be conducted. To participate in the
quiz, people will have to ‘like’ the
event page first. Winners will get
12. Personalities
• Robert Downey, a huge fan of AC
DC will be flying to India to witness
this concert.
• Guest bands like Parikrama, who
has been in the Indian rock scene
for the last 2 decades will be
pairing up with Strings from
Pakistan.
