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Cafe Coffee Day


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coffee consumption in india,coffee export from india,company history of CCD, thred from starbucks.etc..

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Cafe Coffee Day

  1. 1. Café Coffee Day <ul><li>Café Coffee Day </li></ul>
  2. 2. <ul><li>Article </li></ul><ul><li>Presented by: </li></ul><ul><li>Apurv gourav </li></ul>
  3. 3. COFFEE CONSUMPTION IN INDIA…… 80200 2005 75000 2004 70000 2003 68000 2002 64000 2001 60000 2000 55000 1999 55000 1998 55000 1997 Quantity (in MT) Year
  4. 4. Export from india…… 68023 4.46 11091 SPAIN 78011 5.63 13989 BELGIUM 87434 8.78 21835 GERMANY 88962 10.97 27288 RUSSIA 74748 25.25 62786 ITALY Unit Value Rs/ Tonne % to Total Quantity (In MT) Destination
  5. 5. C.C.D Background <ul><li>ABCTCL (Amalgamated Bean Coffee Treading Compay LTD. ) </li></ul><ul><li>RS. 3000 Cr. </li></ul><ul><li>ISO-9002 Certified co. </li></ul><ul><li>5000 Acers of coffee Estate (2 nd Largest in Asia ) </li></ul><ul><li>Leading Coffee Exporter </li></ul>
  6. 6. History <ul><li>First Café coffee day in Bangalore (1996). </li></ul><ul><li>on Brigade road. </li></ul><ul><li>Right now 500 Café coffee Day </li></ul><ul><li>in 82 cities. </li></ul>
  7. 7. CCD outside of india…… <ul><li>Europe (2) (in the heart of vienna) </li></ul><ul><li>Karachi (2)(pakistan) </li></ul><ul><li>Europe (12) </li></ul><ul><li>Egypt </li></ul><ul><li>South asia. etc </li></ul>
  8. 8. Division of CCD <ul><li>Coffee Day Express (341 Coffee Day Kiosk) </li></ul><ul><li>Coffee Day Fresh n Ground (354 Coffee Bean & Powder Retail Outlets) </li></ul><ul><li>Coffee Day Take Away (7000 Vending Mechines.) </li></ul>
  9. 9. Contd.. <ul><li>Coffee Day Export & Coffee Day Perfect.(FMCG Pakage Coffee) </li></ul><ul><li>Turn over Rs.4500 million on this fiscal year. </li></ul>
  10. 10. Menu of CCD <ul><li>Espresso </li></ul><ul><li>Espresso Americano </li></ul><ul><li>Cappuccino (hot coffee) </li></ul><ul><li>Kenyan safari (international coffee) </li></ul><ul><li>Cold coffee </li></ul><ul><li>Ice cream </li></ul><ul><li>Pizza, Samosa ,Puff etc. </li></ul>
  11. 11. Who is the hottest….. 132 300(2010) 13 Costa coffee N/A 50(2007) 500 CCD 860 67(2010) 52 Coffee world 5160 27(2007) 170 Barista N/A 5 (2007) N/A Starbucks Investment (in million) Future outlets Present No of outlet Company
  12. 12. Competitor <ul><li>Costa coffee </li></ul><ul><li>Coffee world </li></ul><ul><li>Mocha </li></ul><ul><li>Et al </li></ul><ul><li>Barista </li></ul>
  13. 13. Quotes….. <ul><li>“ we are aware for indian teaste buds and our pricing is always economical so even if any other players come in it won’t disturb.” </li></ul><ul><li>Simran seblok </li></ul><ul><li>GM (mrkt.) </li></ul><ul><li>Café coffee Day. </li></ul>
  14. 14. Barista…….. <ul><li>“ Flagship product should always be indian and you have to price them keeping in mind the indian cosumer” </li></ul><ul><li>partho das gupta </li></ul><ul><li>CEO(barista) </li></ul>
  15. 15. T.V s shows on coffee…….. <ul><li>Coffee with Karan </li></ul><ul><li>CCD starts coffee with “Stars” </li></ul>
  16. 16. <ul><li>A lot can happen over coffee . </li></ul>
  17. 17. Awards <ul><li>Best exclusive brand retailer of the year 07 </li></ul><ul><li>Best food service retailer of the year 07. </li></ul><ul><li>ICICI excellent retailer award </li></ul>
  18. 18. Why Starbucks in india…… <ul><li>A/c To ENAM Securities Survey :-- </li></ul><ul><li>Indian Customer Are Spending Nearly 51% of Consumption Expenditure On Eating-out. </li></ul>
  19. 19. Starbucks enter india…… <ul><li>Hisrory: </li></ul><ul><li>1971 star bucks open first location in seattels pike place market. </li></ul><ul><li>1987 star bucks change his company name star bucks corporation. </li></ul>
  20. 20. Contd…….. <ul><li>1987 no of location 17 </li></ul><ul><li>1988 intro order catalog with service to all 50 state </li></ul><ul><li>no of location 33 </li></ul><ul><li>1990 awarded horizon air account. </li></ul><ul><li>no of location 84 </li></ul>
  21. 21. Contd……. <ul><li>1992 open in San Francisco ,California no of location 165 </li></ul><ul><li>1996 no of location 1036 </li></ul><ul><li>1997 Awarded Canadian air lines account </li></ul><ul><li>no of location 1412 </li></ul>
  22. 22. Contd……. <ul><li>2002 launch high speed wireless service for the customer. </li></ul><ul><li>Celebrates 10-year anniversary of Starbucks IPO. </li></ul><ul><li>Starbucks Board of Directors authorizes stock repurchase plan of up to 10 million shares. </li></ul><ul><li>Current location total=5,886. </li></ul>
  23. 23. Contd……… <ul><li>2004 Starbucks Coffee International opens in Paris. </li></ul><ul><li>Debuts strategic marketing alliance with XM Satellite Radio featuring a 24-hour &quot;Starbucks Hear Music&quot; channel. </li></ul><ul><li>Current location total = 8,337. </li></ul>
  24. 24. Menu of Starbucks <ul><li>Breward coffee </li></ul><ul><li>Espresso hot </li></ul><ul><li>Espresso iced </li></ul><ul><li>Frappuccino Blended coffee ® </li></ul><ul><li>Frappuccino Light coffee ® </li></ul><ul><li>Drink Extra </li></ul>
  25. 25. References <ul><li>4Ps Business & Marketing </li></ul><ul><li>20 th july.-2 nd aug. 2007 </li></ul><ul><li>Business India </li></ul><ul><li>12 th aug. 2007 </li></ul>
  26. 26. Thank you