Definition Overview Types of Tourism Tourism in India: Key Potential Tourist Destination SWOT Analysis Threats for Tourist Problems Solution Our Viewpoint
Tourism is a temporary, short term movement of people to destinations Outside the place of their residence. Tourism is undertaken for recreation, sight seeing, pilgrimage, or for medical reasons (medical tourism).
The tourism in India is very substantial and vibrant. India is becoming a major global destination for tourism. As per the statistics in the 2010 4.5million people visited India spending $10 billion. Indian tourism registered a growth of 13% over the previous year. The tourism industry has helped growth in other sectors.
Types Of Tourism Adventure Cultural Tourism Tourism Eco Pilgrimage Tourism Tourism Medical Wildlife Tourism Tourism
Adventure tourism• “Recreational travel undertaken to remote or exotic destinations for the purpose of exploration or engaging in a variety of rugged activities.”Eco tourism• "Responsible travel to natural areas that conserves the environment and improves the well-being of local people.”Medical tourism• “The set of activities in which a person travels often long distance or across the border, to avail medical services.”
Pilgrimage tourism• “India is famous for its temples and that is the reason that among the different kinds of tourism in India, pilgrimage tourism is increasing most rapidly.”Wildlife tourism• “Wildlife tourism can be broadly defined as trips to destinations with the main purpose of visit being to observe the local fauna.”Cultural tourism• “Travel to experience the arts or history of a location or travel to immerse oneself in the language, society, or culture of a region.”
1. Religious Tourism ╾ Tripura, Haridwar, Kashi, Shirdi, Amarnath, Vaishno Devi2. Cultural Tourism ╾ Taj Mahal, Red Fort, Hampi, Gateway Of India3. Coastal Areas ╾ Kerala, Kochi, Goa4. Industry Tourism ╾ Mumbai, Bangalore, Delhi5. Hill Station ╾ Ooty, Manali, Shimla
SWOT ANALYSISSTRENGTH WEAKNESS• Vast Geography • Infrastructure• Varied Culture • Safety• Knowledge Of English By • Specific Tourist Location Local People. • Medical Facility THREATS OPPORTUNITY • Terrorism • Increased Privatisation • Economic Slow Down • Go Green Initiative • Better Facility And Prices • Increased Accommodation By Other Countries Facility
TERRORISM ECONOMIC 11% SLOWDOWN 11% 33% POLITICAL6% INSTABILITY6% NATURAL DISASTER 11% 22% EXCHANGE RATE FLUCTUATION GOVERNMENT RULES AND REGULATIONS
Poor Administration & ManagementUnfavorable TransportUntrained Guides & SherpasLack Of Financial SupportLack Of Infrastructure Roads, Flyovers ,Telecommunication And VirtualNetworkImproper Marketing And Tourism PromotionTourist Often Faces Fraud , Cheating, Thefts By Small And Medium GangsLack Of Facilities To Tourist Like Fresh Water, Waiting Room, ClockRoom, Food & Beverages
Upgrade roads/streets/footpaths There should be a good provision of transport and communication in tourism areas. Strict security for combating terrorism. Government should invest at tourist spots. Cultural and religious places should be well maintained and conserved. Investors should be encouraged for the development of tourism industry.
In spite of overall recession and the war on terrorism, the future looks bright. With increased hotel facilities, accommodation will be easier. Development of infrastructure has already begun and this will help in boosting tourism. Various “go green” and save the tiger initiatives are adding on to a better India.