Indian Tourism Industry By; Muskan Asnani Vinod Chauhan (PGDM 11-13, IILM –AHL,Jaipur)
DefinitionTourism is travel for recreational, leisure or business •purposes. The World Tourism Organization defines tourists aspeople who "travel to and stay in places outside theirusual environment for more than twenty-four hoursand not more than one consecutive year forleisure, business and other purposes not related to theexercise of an activity remunerated from within theplace visited".
Contribution of Indian tourism to the economy1. Employment generation, Poverty alleviation, and sustainable human development.2. Second highest foreign exchange earner for India.3. Contributes to the economy indirectly through linkages with other sectors like agriculture, poultry, horticulture, handicrafts and construction.4. Domestic tourism plays a vital role in achieving the national objectives of promoting social, cultural cohesion and integration.
Tourism growth in IndiaAccording to World Tourism Organizationestimates, India will lead in South Asia with 8.9million arrivals by 2020India is poised to emerge as the 2nd fastestgrowing (8.8%) tourism economy in the worldover 2005-14 according to the World Travel &Tourism.
Industry structure C n K, Thomas Cook ,SOTC etc.
Forms of tourism1) Cultural tourism & Round Trips – coveringthe popular circuits comprising of the GoldenTriangle, Rajasthan, N. India & in South the wellknown temples, backwaters & beaches.2) Mass tourism – Goa is a tourism based economyand a leader in this sector, is all set to promote masstourism. Goa also won the 2nd most popular winterdestination in UK. continued..
3) Monsoon magic - focus on months from Aprilto October4) Rural & village tourism - the tourism ministryis laying special emphasis on infrastructuredevelopment in various rural destinations in India.5) Medical tourism - the Indian HealthcareDelivery market is estimated at US$ 18.7 billion.The industry is growing at about 13 per centannually.6) Luxury tourism – e.g. Palace on Wheels,Palaces7) Adventure tourism – with emphasis on eco-tourism
Facts about Indian tourism,2011India World• No. of foreign tourist • No. of international tourist arrivals(FTA) 6.29m arrivals(ITA) 983m• Growth rate 8.9% • Growth rate 4.6%• National Departures 14.21m• Growth Rate 9.4%• FEE(INR) GR 19.6%• FEE($US) GR 16.7% *FEE=Foreign exchange earning *GR=Growth rate
India’s position in the world• Share of India in international tourist arrivals 0.64%• India’s rank in WTA 38• Share of India in ITR 1.61%• India’s rank in WTR 17
Tourism Employment(in Lakh)• Tourism characterized • 193.57/503.99 industry• Tourism related • 295.4/670.94 industry Refer to notes
Support given by the Government•50% of the profits derived by hotels, travelagents, and tour operators in foreign exchange areexempt from income tax.•Concession rates on customs duty of 25% forgoods that are required for initial setting up or forsubstantial expansion of hotels.
Opportunities-In India, inbound tourist expenditure per head is third highestin the world and even more than global average touristspending.- India has been promoting its healthcare tourism by providingthe visitors with private healthcare facilities. It is expected thatthe number of tourists visiting India for the purpose of medicaltreatment will reach one Million by 2012 end, representing a CAGR of 28.09% from 2007.
-Room rent accounts for more than 50% of revenueearned by Indian hotel industry.- Indian outbound tourist flow is expected to increase at aCAGR of 12.79% over the five-year period spanning2008-2013.- Tourist influx to India is expected to increase at a CAGRof 22.65% between 2008 and 2013.- Disposable income in past (during 2001-2006) grew at aCAGR of 10.11%, thereby driving domestic as well asoutbound tourism.
Challenges• Terrorism• Foreign exchange rate fluctuations• Political risk on international and national level• Fuel prices• Infrastructure (esp. India)• Economic breakdowns(eg. Eurozone crises)
Tourism the untapped potential:India is a large country with a rich history. The presence of this history isseen in the innumerable heritage sites available throughout the country.India also has a rich religious diversity and history.Almost every town and Village is dotted with incredible architectures ofancient past. There are innumerable hills, mountains, rivers, lakes thatoffer tremendous tourism possibilities.Add to this the need for modern amusement parks, water parks andtheme parks. And combine the wide variety of handicrafts and othercrafts.What we get is a potential unparalleled around the globe for a robusttourist industry. The tourist industry of India should be Indias greatestIndustry.
References:Data published in circulars by;a) Ministry of tourism ,GOIb) Bureau Of Immigration, GOIc) Reserve bank of India