Café Coffee Day (CCD) is an Indian café chain. V. G. Siddhartha started the café chain in 1993 when he incorporated Coffee Day Global, which is the parent company of CCD. The first CCD outlet was set up on July 11, 1996, at Brigade Road, Bangalore, Karnataka. The rapidly expanded to other cities in India. They source coffee from thousands of small coffee planters. CCD to the youth is a “hangout” spot where they meet people, make conversations, and have a whole lot of fun over steaming cups of great coffee. And thus, it continues to be the most happening places in the city. CCD is now the largest organised retail cafe chain in the country. In 2010, the logo was changed to the current logo, where the chain repositioned ccd as a place to talk. Along with this they had to change the interiors as well. The company is vertically integrated to cut costs: from owning the plantations to growing the coffee, making the coffee machines and making the furniture for the outlets. Coffee Day Exports is one of the largest exporters of green coffee in India, since 1999. They export to the Middle East, Europe and Japan. They have received a UTZ Certification for responsibly growing coffee. Coffee Day Exports strongly believes that their responsibility begins with the origins of the coffee bean - right from ensuring ethical growing practices to packaging and retailing the product for their customers. Coffee Day Exports is one of the largest exporters of green coffee. Also present in Austria, Czech Republic, Egypt, Nepal and Malaysia. VGS was the founder of the cafe chain Café Coffee Day and served as its chairman and managing director. He also served on the board of directors of Mindtree, GTV, Liqwid Krystal, Way2wealth Brokers, Coffee Day Natural Resources, and Way2wealth Securities. First entrepreneur in Karnataka to set up a café in 1996. He is considered to be the hardest working entrepreneur. Siddhartha’s stake in Coffee Day Enterprises was 53.93 per cent, of which 75.7 per cent was pledged as of June 2019. SHANKARAKUDIGE VEERAPPA GANGAIAH HEGDE EDUCATION TRUST Ccd is giving back to the society with the foundation - SHANKARAKUDIGE VEERAPPA GANGAIAH HEGDE EDUCATION TRUST. Setup in 2002 as a non-profit trust with the mission of "Education for All ", it runs two institutions, Amber Valley Residential School and SVGH Vocational Training College. Their aim is to bridge the gap between the urban and rural youth by training the economically underprivileged and making sure they land placements. Awards: • "Entrepreneur of the Year" for 2002–03 by The Economic Times • "NextGen Entrepreneur" by Forbes India in 2011 On 29 July 2019, Siddhartha went missing. His body was found in the Nethravathi river backwaters two days later. A letter, assumed to be written by Siddhartha addressing the board of directors and staff, was made public in which he takes responsibility for not creating a profitable business model.

1. CCD OWNER’S DEATH SPARKS
DEBATE ON TAX TERRORISM’
Abraham John
Robin Shaji
Riya Aseef

2. CAFÉ COFFEE DAY
Café Coffee Day, a part of Coffee Day Global Limited and is popularly
known as CCD.
Opened the first cafe in 1996 at Brigade Road in Bangalore.
CCD to the youth is a “hangout” spot where they meet people, make
conversations, and have a whole lot of fun over steaming cups of
great coffee.
Coffee Day serves 1.8 billion cups of coffee annually in six countries.

3. UTZ stands for sustainable
farming of coffee, cocoa and
tea with better opportunities
for farmers, their families and
our planet.
It is the largest producer of arabica beans in Asia, exporting to various
countries including the U.S., Europe, and Japan.
Coffee Day Exports is one of the largest exporters of green coffee.
Rapidly expanded to other cities in India, with more than 1000 cafés
open across the nation by 2011.
Also present in Austria, Czech Republic, Egypt, Nepal and Malaysia.
Received a UTZ Certification for responsibly growing coffee by
ensuring ethical growing practices to packaging and retailing the
product for their customers.

4. SUBSIDIARIES
Coffee Day Fresh 'n'
Ground, which owns
450 coffee bean and
powder retail outlets
Coffee Day Square, a
high-level coffee bar in
Bangalore, Kolkata,
Chennai, Mumbai and
New Delhi
Coffee Day Xpress,
which runs 900 plus
Coffee Day kiosks
Coffee Day Beverages,
which runs over 50,000
vending machines
Coffee Day Exports, its
exporting wing
Coffee Day Perfect, its
fast-moving consumer
goods packaged coffee
division
Coffee Day B2C Plant,
coffee vending machine
manufacturing division
In June 2010, CCD acquired Café Emporio, a café chain from the Czech Republic.

5. THE VISIONARY
The founder of the cafe chain Café Coffee Day and served as its
chairman and managing director.
Also served on the board of directors of Mindtree, GTV, Liqwid
Krystal, Way2wealth Brokers, Coffee Day Natural Resources, and
Way2wealth Securities.
First entrepreneur in Karnataka to set up a café in 1996.
VG is considered to be the hardest working entrepreneur.
Siddhartha’s stake in Coffee Day Enterprises was 53.93 per cent,
of which 75.7 per cent was pledged as of June 2019.
Veerappa Gangaiah Siddhartha Hegde
(1959 – July 2019)

6. SHANKARAKUDIGE
VEERAPPA
GANGAIAH HEGDE
EDUCATION TRUST
Setup in 2002 as a non-
profit trust with the
mission of "Education for
All “
It runs two institutions,
Amber Valley Residential
School and SVGH
Vocational Training
College.
Bridge the gap between
the urban and rural youth
by training the
economically
underprivileged.
Students develop their
personal and professional
skills.
SHANKARAKUDIGE VEERAPPA GANGAIAH HEGDE
EDUCATION TRUST

7. On 29 July 2019, Siddhartha went missing.
His body was found in the Nethravathi river backwaters two days
later. A letter, assumed to be written by Siddhartha addressing the
board of directors and staff, was made public in which he takes
responsibility for not creating a profitable business model.
Siddhartha’s business has been under pressure, but not to the point
that he would need to take drastic steps.
He enclosed a list of assets and tentative value of each asset. The
assets outweigh the liabilities and can help repay everybody.
•"Entrepreneur of the Year"
for 2002–03 by The Economic
Times
•"NextGen Entrepreneur"
by Forbes India in 2011

8. TAX TERRORISM
Harassment from lenders and tax authorities

9. Biocon chief, Kiran Mazumdar
Shaw recently claimed that a
govt official asked her not to
speak on the issue of 'tax
terrorism'.
Former Infosys director,
Mohandas Pai, has also
claimed that the menace of
tax terrorism was "
widespread".
In a letter before his death,
CCD owner VG Siddhartha had
reportedly claimed that he
was being harassed by I-T
officials.

10. “ I fought for a long time but today I gave up as I could not take any more pressure from one of the private
equity partners forcing me to buy back shares, a transaction I had partially completed six months ago by
borrowing a large sum of money from a friend.”
”There was a lot of harassment from the previous DG income tax in the form of attaching our shares on two
separate occasions to block our Mindtree deal and then taking position of our Coffee Day shares, although
the revised returns have been filed by us.”

11. “The tax terrorism prevailing in the country is dangerous. One can’t run the government by
thinking that everyone is a thief,”
Domestic tax laws allow the authorities to issue ‘demand notices’ even to people who have
paid all their taxes for the year and have dutifully filed their returns.
Sections 143, 153 and 210 of the Income Tax Act for instance, allow the CBDT to send you
notices, if the scrutiny officer disputes your calculations or even simply believes that you have
under-reported income.

12. Policies have become
increasingly extractive in
nature and are backed by
coercive measures such as
threats of arrests.
Tax targets are often based
on an unrealistic assessment
of prevailing economic
conditions.
Revenue targets end up
being overambitious
Successive budgets have
granted more discretionary
powers to tax officers, the
outcome is an environment
where the taxman is
incentivised to be coercive.

13. A lot can happen over coffee